OUTLINEWhat is a Strategic Plan? Why is it important?Developing a strategic planMain componentsPlan implementation
WHAT IS A STRAT PLAN? Outlines an organization’s principles &priorities over the short (1-2 year) and long (3+ year) term Serves as a framework for decisions or foresecuring support/approval Provides a basis for more detailed planning Covers three main areas: Where are you going? How will you get there? How do you know if you got there or not?
WHY IS IT IMPORTANT?Helps provide a clear focus for the organization Increase in efficiency & effectiveness Ensures the most effective use is made of available resourcesKeeps you focused on your objectivesAllows you to easily communicate what you have done to stakeholders & future members of the organization
MISSION & VISIONMission Statement• Indicates the overall objective of your organization or position• What you do, why you do it & how you do itVision Statement• Communicates your team’s vision of what your organization should become in the future to best deliver on its mission statement• Defines what a “perfect world” is, as it relates to your organization
MISSION VS. VISIONVision: Creating a world where no Canadian fears cancer.Mission: The Canadian Cancer Society is a national, community-based organization of volunteers whose mission is the eradication of cancer and the enhancement of the quality of life of people living with cancer.
MISSION VS. VISIONVision:Our vision is to operate Macys and Bloomingdales as dynamic national brands while focusing on the customer offering in each store location.Mission:Our goal is to be a retailer with the ability to see opportunity on the horizon and have a clear path for capitalizing on it. To do so, we are moving faster than ever before, employing more technology and concentrating our resources on those elements most important to our core customers.
AIESEC: Vision/MissionVision:“Peace and the fulfillment of humankind’s potential” is the vision that drives the organisation. AIESEC believes that the best way to achieve this is by first developing talent in individuals and thus inside companies, organisations and our communities. It is individuals who will positively impact society and create the change that will bring us closer to our vision for the world.Mission: AIESEC provide its members with an integrated development experience comprised of leadership opportunities, international traineeships and participation in a global learning environment. - AIESEC.org
Year in Review• Last year’s mission and vision – was it fulfilled? How was it executed?• What major activities happened?• Successes and failures• Major changes
Year Operating Statement• More specific than the mission and vision• Summarize how you will fulfill your mission and vision – general steps on how you plan to achieve your goals• If someone asked you “What are your plans for your portfolio this year?” this is the concise answer you would give them• Your OGSM will address specific details
ENVIRONMENTAL ASSESSMENT Need to understand what factors affect your ability to achieve your mission & vision Understanding the environment you operate in will be a significant advantage to achieving your goals Why? Important to identify those that are internal &those that are external to the organization Internal: you have control over aspects of these External: little control, important to be aware so youcanidentify roadblocks & possible ways to capitalize Allows you to consider key success factors
SWOT ANALYSISS: StrengthsInternal advantages that give your group an advantageW: WeaknessesInternal factors that put your group at a disadvantageO: OpportunitiesExternal factors that you have little influence over, but could be used to your advantageT: ThreatsExternal factors that you have little influence over that put your group at a disadvantage
EXERCISE: SWOT ANALYSISBon Jovi has opened a community restaurant called “Soul Kitchen”,where there are no prices on the menu. Instead, customers are asked todonate to pay for their meals or, if they are unable to do so, do volunteerwork in exchange for their meals. What are the Strengths, Weaknesses,Opportunities, and Threats to this concept? (And yes, this restaurantexists!)
SWOT- AIESEC QUEEN’SStrengths:• Devoted, Ambitious, and Super Sexy Members• Leadership, existing communications network• Access to a global platform of resources, information, etc.Weaknesses:• Lack of members and experience• Debt• Time Commitment• Relatively unknown to the mainstream student bodyOpportunities:• Partnerships with other globally-minded clubs• Training sessions run by externals (BoA, QSAA)• Chamber of CommerceThreats:• Clubs/Organizations offering similar opportunities and goals
ESTABLISHING OBJECTIVES & GOALS Once you understand your environment, you can begin to establish your goals for the year Objectives, goals, strategies &measures(OGSM) is a strategic planning tool designed to: Ensure that objectives are achieved Improve thinking & planning Integrate ideas and steps within a strategic plan Support & promote accountability Provide a means to measure success
OVERALL OGSMObjectives Goals Strategy MeasureOverall strategic Quantitative target Plan, pattern or Mechanism toachievements of progress tactic used to establish ourneeded to fulfill towards objective, achieve a goal position vs. ourthe purpose / within a specific goal (numericalmission timeline answer)What we need / What specific How will we How will we knowwant to achieve (measurable) achieve the goal? if our strategies results are needed were successful?Words Words, dates, Words Numbers numbers
ACTION PLANCritical part – assigns specific actions to each strategic project, a deadline date & person responsible Need to consider your constraints: Time & money!
TIMELINE & BUDGET Focus on setting goals between the major milestones throughout the year Important to track your progress & stay on task Strategic planning and budgeting are interrelated! You need to know where you are going before you can plan how to get there Your budget should reflect your action plans, so it should be completed AFTER your stratplan
IMPLEMENTATION Follow through on the goals you have set out Re-evaluate your objectives and action plans as you progress through your term Great document for transition: Show your steps, what you did, worked worked/ didn’t work & what needs to be improvedNever forget – your strategic plan is a living document!
EXERCISE: Make an Action PlanStrategies Action Plan Timelinee.g. - Email alumni branches as Oct 3Email interested parties well as BISC program eventand help organize an coordinators to determineevent. interest - Work with parties to organize an