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  1. 1. Learning Flow
  2. 2. Remember!
  3. 3. All Levels
  4. 4. TOPIC CONTENT OBJECTIVES PRODUCT KNOWLEDGE   EXCHANGE PROCESSES  Exchange process flow and yearly timeline (product customer flow)  MyAIESEC.net management SUPPLY & DEMAND MANAGEMENT  Supply and demand theory and necessity  MyAIESEC.net management INNER&OUTER JOURNEY  Why and how and what of inner and outer journey in AIESEC  Delivery of I&O journey to our customers  Understand how AIESEC develops leadership through I&O journey and know how to support our customers to go through an intense I&O journey CUSTOMER EXPERIENCE MANAGEMENT  Why, how and what of CEM?  Co-delivery  Infosystems management (e.g CustomerGauge)  Data analysis and usage (plan)  Understand the importance of customer experience management and know how to use the resources (data, partners) we have to create strategies for improvement Relevance of the product in the society What is a product and product life cycle  Know the elements of products (price, brand, quality, value, customer segments, etc.) and the different stages of products  Understand the exchange process from Calls until Completed  Know how to use all the functions on myaiesec.net for exchange management to make the process fast and effective TARGET Members, Leaders, VPs
  5. 5. TOPIC CONTENT OBJECTIVES  Why and how of issue segmentation for GCDP in AIESEC  Changes in product and process management in the LC  Understand why issue segmentation was created and how to work with this model in the LC (changes in processes, product development, structures) CROSSCULTURAL COMMUNICATION  Hofstede’s cultural dimensions  Behaviours and attitude needed for effective cross-cultural communication  Understand the 5 cultural dimensions of Hofstede and how to adapt communication based on that CUSTOMER LOYALTY FOR STUDENTS  Building a customer relationship with trainees  Minimums of project delivery  How to satisfy our customers  Understand the standards and extra deliveries in iGCDP projects in order to have promoters and develop leadership Leaders & VPs  Basic sales knowledge and techniques  Practice sales of our products  Understand the process of sales and know how to deliver a full selling cycle Members, Leaders, VPs ISSUE-BASED SEGMENTATION SALES TRAINING TARGET Leaders & VPs Members, Leaders, VPs
  6. 6. Intermediate
  7. 7. TOPIC CONTENT OBJECTIVES TARGET NATIONAL PROJECTS  Product knowledge of national projects  The responsibility of making national projects  Devision of responsibilities and roles between MC and LC and the rules of communication  Value of national partners & projects  Understanding what is the national project, how to operate with MC and feel responsible and commited to national projects. Leaders & VPs PROJECT MANAGEMENT     Definition and characterisitics of a project. Process in project management Goals achievement Resource management  Understand how to build your project and the processes inside, manage effecively resources to achieve the goals. Leaders & VPs COUNTRY-TOCOUNTRY PARTNERSHIPS     What is CY2CY partnership Value of CY2CY partnership Responsibilities in partnerships Main processes in cooperation management  Understand the processes in CY2CY partnerships, responsibility towards delivering the XPs on LC levels and clear WHY of working by CY2CY VPs SHOWCASING & PROMOTERS  What is showcasing and promoters stories usage  How to brand promoters stories and showcase them  Showcasing channels and partnerships  Understand how to showcase the srories of promoters for getting more customers Leaders & VPs
  8. 8. Advanced
  9. 9. TOPIC CONTENT OBJECTIVES TARGET BUSINESS MODEL  Business model canvas  Financial model  Understand the business strategy and processes within that and feel responsible towards financial sustainability of the project Members, leaders, VPs PRODUCT DEVELOPMENT  Product packaging  Product development flow & processes  Customization  Understanding how to package the project, how to sell to different stakeholders and customize to different target groups. Leaders and VPs  Increasing the capacity and the productivity to reach the higer level of sales results Members, leaders, VPs  Working professionaly on customer relationship management Members, leaders, VPs SALES DEVELOPMENT PROGRAM CRM MANAGEMENT  Knowledge and practice of advance sales techniques  Account management  System usage and management  Rules and regulations of CRM
  10. 10. TOPIC CONTENT OBJECTIVE TARGET BUDDY & HOST PROGRAM  Packaging of host & buddy program  Attitude and responsibility towards engaging those customers  Concrete processes on working with H&B  Know how to engage B&H as a cutomer and have the long-term realtions with them. They understand the clear value of this program Leaders, VPs CRISIS MANAGEMENT  XPP review  How to deal with the threats before, during and after they occure  Case solving practice  Know how to deal with cases and crisises and are not afraid of fire-fighting process. Leaders. VPs LC2LC PARTNERSHIPS  What is LC2LC partnership  Value of LC2LC partnership  Responsibilities in partnerships  Main processes in cooperation management  Understand the processes in LC2LC partnerships, responsibility towards delivering the XPs on LC levels and clear WHY of working by LC2LC VPs
  11. 11. Mature
  12. 12. TOPIC CONTENT OBJECTIVES TARGET  Shift the mindset of memebrs from short-term raising to long-term relations with stakeholders.  Know how to create and maintain longterm partnerships. Leaders, VPs  Know how to use and deal with different platforms  Understanding which process they can do faster and how to be more effective Leaders, VPs CUSTOMER LOYALTY FOR ORGANIZATIONS  Creating and maintaining long-term partnerships with organizations (ex. schools, universities, NGOs etc)  Dealing with different stakeholders (ex. embassy PROCESS OPTIMIZATION  Information system management (different advanced platforms)  How to simplify processes to make it faster and more effective PROMOTERS STRATEGY  Knowledge how to convert promoters to new customers  WHY & HOW should we use our promoters  Having the clear strategy how to work with promoters VPs ASSOCIATE MEMBERSHIP  How to use AMP program to allow long term impact of projects  Know how to implement AMP and capitalize on LT impact VPs INTEGRATED XPs ADVANCED  What is Micro-XP  JD for Micro-XP in TN-form  Structures for EPs having micro-xp during the project realization  Know how to work with EPs who is having micro-xp while internship and responsibilities in the team to manage them. Leaders, VPs