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oGIP: Goal Product & Partner planning: Tier 2
Overview MC Planning for Tier 2
Goal Product
and Partner
Planning
Backwards
planning &
strategy
planning
Implementation
Pl...
MC Planning for Tier 2
Let’s see how we plan our goals for oGIP,
our product/market strategy
& the suppliers we need to de...
Objectives
I know my MC goal
for oGIP
I know the break
down in products &
my partners
I know where the
growth will come
fr...
Goal Planning
Steps to determine overall MC goal
Understand
the past
performance
Define with
your MC the
focus
program
Define a first
am...
Focus LCs &
LC Goals
 Define which out of all your LCs will have
oGIP as a focus program and have the
capacity to jump in...
Cross check
with LC and
MC goals in
other
programs
 In the end, every LC needs to be focused
on one program, in which it ...
 This result should look like this:
Cross check
with LC and
MC goals in
other
programs
 This result should look like this:
Cross check
with LC and
MC goals in
other
programs
GIP
Focused
LCs
GCDP
Focused
LCs
Tier 2 entities are recommended to have 1 focus
program!
LCs also have one focus program and are generally
not recommend t...
Wait!
We are not
there yet!
NOT
SO
FAST
Now we need to plan
In which products & with
which partners we will deliver
the goals!
We planned the initial overall goal...
Product & Supply Planning
Analyse past 3 years' data
about your EP realized profile
supply
EP Supply : Students and
graduate market,
backgrounds, ag...
Entity PartnersSub-products
Define
Define your key country
partners for each sub-product
based on your realization
analysi...
Use the Market Place to see the go
als of all entities in sub-products!
NOTE 1
Analyze
Supply & Demand management in
GIP is very important!
Make sure you don’t attract students
you cannot match!
This means you...
Marketing!
Top Products in GIP
TeachingTeaching!
Tier 2 entities can best start running ONE or TWO
sub-products; Teaching or Marketing.
If you have a specific market you c...
Tier 2 runs oGIP having 30-150 realizations, so it’s
quite a diverse tier!
Overall, you need to start setting up focused a...
How?
Check Market place for top entities in
Marketing and Teaching
Check AFT for top entities with current forms in
Market...
Partners
 You know how much your Re goal is in every sub product!
 You know which students you need to attract for this ...
oGIP: Goal Product & Partner planning: Tier 2
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GIP - Goal product partner planning Tier 2

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GIP - Goal product partner planning Tier 2

  1. 1. oGIP: Goal Product & Partner planning: Tier 2
  2. 2. Overview MC Planning for Tier 2 Goal Product and Partner Planning Backwards planning & strategy planning Implementation Planning
  3. 3. MC Planning for Tier 2 Let’s see how we plan our goals for oGIP, our product/market strategy & the suppliers we need to deliver this in tier 2!
  4. 4. Objectives I know my MC goal for oGIP I know the break down in products & my partners I know where the growth will come from (which LCs)
  5. 5. Goal Planning
  6. 6. Steps to determine overall MC goal Understand the past performance Define with your MC the focus program Define a first ambition for oGIP Define focus LCs for oGIP (who will jump?) Define LCs goals & validate national goal Cross check with LC and MC goals in other programs
  7. 7. Focus LCs & LC Goals  Define which out of all your LCs will have oGIP as a focus program and have the capacity to jump in oGIP  Understand their realisations in the past term and determine an (initial) goals per LC  Check if the LC goals are able to add up to the national ambition  Ensure to align the goals with your LCs when they are final
  8. 8. Cross check with LC and MC goals in other programs  In the end, every LC needs to be focused on one program, in which it will have the highest jump  Together as an MC you will need to be aligned on the goals for all programs and the LC goals across programs  This way you will make sure that the LCs you have, will actually focus on and have the capacity to grow in your program  Do this based on the OD model of your entity!
  9. 9.  This result should look like this: Cross check with LC and MC goals in other programs
  10. 10.  This result should look like this: Cross check with LC and MC goals in other programs GIP Focused LCs GCDP Focused LCs
  11. 11. Tier 2 entities are recommended to have 1 focus program! LCs also have one focus program and are generally not recommend to run all four programs Also, we recommend to have the mature LCs focused on (o)GIP since they have more capacity to grow the program NOTE
  12. 12. Wait! We are not there yet! NOT SO FAST
  13. 13. Now we need to plan In which products & with which partners we will deliver the goals! We planned the initial overall goals…
  14. 14. Product & Supply Planning
  15. 15. Analyse past 3 years' data about your EP realized profile supply EP Supply : Students and graduate market, backgrounds, age, grade, major, languages, work experience, etc Analyse your previous year’s global GIP realizations according to sub products and countries Analyse Global previous GIP realizations Analyse customer feedback of EPs realized (NPS or your own feedback system) Analyze Your External Market Analyze Internal AIESEC Market Analyze Customer Feedback (NPS) Analyze to understand You can add to your analysis data about the external market, like trends and market behaviors in your region - it gives you good insights. But it’s very important go deeper on your entity previous realization. It gives you accuracy and precision.
  16. 16. Entity PartnersSub-products Define Define your key country partners for each sub-product based on your realization analysis (Top 3 sub-products and top 10 countries you send the most EPs to, growth rate, global TN supply trend, entities with high growth rates, matching timeline etc.) Take all your analysis and compare external and internal data. Who are the students you can provide for TNs? Do entities plan to raise these TNs? Take a look at what internal and external have in common. Based on these analysis, define your focus sub-products. How to define your focus Reflect Compare
  17. 17. Use the Market Place to see the go als of all entities in sub-products! NOTE 1 Analyze
  18. 18. Supply & Demand management in GIP is very important! Make sure you don’t attract students you cannot match! This means you need to balance what your market needs, to what we actually can supply. NOTE 2
  19. 19. Marketing! Top Products in GIP TeachingTeaching!
  20. 20. Tier 2 entities can best start running ONE or TWO sub-products; Teaching or Marketing. If you have a specific market you can focus on IT. LCs should also run only one sub-product in their LCs. Amount of SPs
  21. 21. Tier 2 runs oGIP having 30-150 realizations, so it’s quite a diverse tier! Overall, you need to start setting up focused and strong partnerships with a fewer partners, about 3-5 Plan in a meeting with them to plan the partnership in detail. More info in the partnership section. Make sure to have a responsible MC/NST to manage the partnership. Then you need to promote and attract EPs for these entities, and be in constant communication to co-deliver these experiences. Amount of partners
  22. 22. How? Check Market place for top entities in Marketing and Teaching Check AFT for top entities with current forms in Marketing and Teaching Pick 3-5 entities you are going to partner with Having meetings to finalize details of the partnerships Attract EPs to send to these entities. Have HR responsibles and be in constant communication with them.
  23. 23. Partners  You know how much your Re goal is in every sub product!  You know which students you need to attract for this product  You know with with partners you want to set up GIP partnerships to deliver this  You know which LCs will focus on which product The Result! Product & Market Goals
  24. 24. oGIP: Goal Product & Partner planning: Tier 2

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