We spread the same message to our
all our audiences
We spread the wrong message to via
the wrong channel
We need plan how to bring strategies
from the MC to LC level!
I understand how to
activities for projects to
(involving Front Office
and Back Office)
2. Define the
How to build an implementation plan.
3. Define the
4. Cross check
the channels to
✧ With who do you need to implement this strategy?
✧ Connect this directly to the clusters from the growth model
✧ Think of MC, LC VPs (FOBO), members, Boards, externals etc
✧ What is the timeline of implementation for this strategy? Which channels are available?
✧ Connect the channels to the audiences
✧ Understand what the channel can be used for (which message)
✧ Come up with new channels or adjust current ones if needed!
✧ Create key messages for every audience!
✧ Customize for different channels if needed
✧ Not every audience needs to get the same message!!
✧ Yay! You know how you want to implement your strategies!
✧ Now you need to take a look at the channels… are you overloading them?
✧ You cannot send too many messages in one channel!
✧ Is the timeline supporting the strategy implementation?