The document discusses creating a Sales Development Program (SDP) for iGCDP to help support ambitions for growth. An SDP uses education and tracking to increase sales capacity and intensity. It should include a needs assessment, program design, content delivery, and evaluation. The content and timeline should be tailored to teams working for peak and off-peak realizations. Key aspects of an SDP include a tracker system, educational framework, content delivery channels, and sales conferences. Regular evaluation of KPIs is needed to track the program's success.

1. sales for
iGCDP

2. WTF is sales for gCDP?
iGCDP
Sales
Development
Program

3. a lever to
support our
ambitions for
iGCDP
grow iGCDP
Raises
we need to have a
lever big and
strong enough to
support our
iGCDP
ambitions :)
sdp for igCDP
why?
Right&
People&
Right&
Educa1on&&
Right&
Structures&
Right&
Strategies&
Right&
Culture&
Right&R&R&
using the Sales
Development Program
a education and
tracking tool to
increase the sales
capacity and intensity
of iGCDP members
Sales&
Development&
Program&

4. sdp for igCDP
how?
TG C M
RA
Goal
Sales
Negotiation
Meeting Goal
Sales Meeting
Goal
Cold Calling
Goal
Cold Leads
Goal
how much time does this process take?
Define what you want to achieve in iGCDP and when so that
your SDP can be tailored to your sales needs.

5. sdp for igCDP
how?
TG C M
RA
Goal
Sales
Negotiation
Meeting Goal
Sales Meeting
Goal
Cold Calling
Goal
Cold Leads
Goal
how much time does this process take?
who is going to achieve this?
This will define the key target for your SDP. eg. I’m going to
target iGCDP Sales-Raising TMP

6. sdp for igCDP
how?
C M
This is where you make your sales development program
framework with the key message and best channels to connect
to your target audience! :D

7. sdp for igCDP
how?
don’t forget about
tailoring your content and
timeline to suit teams working
for peak realisations and
teams working for off-peak
realisations!

8. A tracker system
Education
Framework/
timeline
and depending on
your sales reality:
what is sdp made of?
Content and
Delivery
Sales
Conference

9. A tracker
system
Check the wiki below for the tracker system!

10. Education
framework and
timeline
ensure education is plotted on a timeline
relevant for May
link all training to
relevant team and
individual activity
happening at the
time (link content to
push for Peak)
each class must have
clear KPIs and
output that are
tracked by the LCVP
and MCVP
responsibles
Ensure the local TM
can leverage off SDP
by time lining their
activity too.

11. Education
framework and
timeline
Right Target/Profile
Right Content
Right Delivery/Channel
Right Timeline
Right KPI and Measurement
It’s important to
ensure that the
right target/
profile is used for
SDP.
Ensure that SDP
content is
tailored for LC
scale:
- 0-25
- 25-100
- 100-200
- 200+

12. Education
framework and
timeline
how can I make an SDP
framework?
Needs Assessment Program Design Delivery Evaluation
Make a needs assessment!
- self evaluation survey of iGCDP TMP/TLP
- analysis of sales data per TMP/TLP
Needs Assessment Program Design

13. Content and
Delivery
how can I make an SDP
framework?Needs Assessment Program Design Delivery Evaluation
Content
make sure all
the content is
accessible!
international faci team

14. Content and
Delivery
how can I make an SDP
framework?Needs Assessment Program Design Delivery Evaluation
Content
picture of sdp wiki

15. Content and
Delivery
how can I make an SDP
framework?
Needs Assessment Program Design Delivery Evaluation
Evaluation
ensure you
evaluate the success
of each class and the
program through
tracking of the
KP I
growth in iGCDP graph

16. Sales
Conference
WHat about a sales
conference?
Check the wiki below for the embedded sales conference
agendas! (GCP from AIESEC Russia)

17. yay! sales for gcdp
iGCDP
Sales
Development
Program

18. sales for
iGCDP