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Digital Marketing Strategy

Digital Marketing Strategy

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Digital Marketing Strategy
What is a Strategy?
A plan of action designed to achieve a 
particular goal.
What is Digital Marketing?
It aims to create demand using the 
power of the Internet.
It is 
measurable. 
It gives brands 
opportunity to 
build tailored, 
optimised brand 
experiences 
Image credit: Living Shadow from Wikimedia Commons 
http://commons.wikimedia.org/wiki/File:Tape_measure_colored.jpeg
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