It aims to create demand using the
power of the Internet.
It gives brands
Image credit: Living Shadow from Wikimedia Commons
•Who you are
•What you are offering
•Who you are offering it to
•Why and how you are doing this
Understand your business and market.
Use a SWOT
Consider creativity and technology.
These should speak to the system AND
They should also be aligned with the
greater strategic objectives of your
•What value are you adding to the
•What constitutes success?
•How do you measure this?
The strength of the tools is dependent
on the type of objectives set.
How will you measure value exchange?
These are the key performance
Set them up early on!
Monitor, measure, experiment, learn, be
Google Insights; Flickr; Delicious; Spyfu; Quirk
SearchStatus; SEO Book’s Rank Checker; Change
Detection; Google Alerts; BrandsEye; Google Patent
Search; Google Adwords External Keywords Tool;
Google Trends; YouTube Selection Tool, etc.
Use tools to gather data: