SDL Media Manager helps you to manage video, distribute cross channel and to drive conversion via in-screen call-to-action

1. SDL Media Manager
SDL Media Manager: Who to Sell to? Why? And How?
Wouter Maagdenberg
Founder & Product Manager, SDL Media Manager

2. Agenda
WHY SDL Media Manager?
SDL Media Manager. For WHO?
Do Things in the Right Order
1. Centralize Assets
2. Localize them
3. Determine your Channels
4. Social Media yes/no?
5. Define what „Conversion‟ is to you to setup „Call-to-Action‟
6. Design the Customer Journey(s) across your Channels
Questions?
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3. Why SDL Media Manager?
1st Generation Customer
To Manage Rich Media: Images, Video & Audio
To Publish Cross Channel: Web, Mobile, In-store, Social Media
Because it is SAAS!
 No hassle with encoders, media servers, security, bandwidth, etc
Customers, next to DAM-systems
To Publish & Distribute in the Digital Era: “From Print to Screens”
To Engage, Measure & Track the Audience
2nd Generation Customer
To Convert Audience into Leads, Sales, Knowledge & to Feed CRM
To Protect (pre-released) Content
To Manage & Control Resellers, Social Media & Viral campaigns
To Build & Complete the Communication Loops
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4. Do things in the right order
1. 2. 3. 4. 5. 6.
Centralize Localize Publish Socialize Convert Optimize
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5. The Road to Success:
Do things in the right order
USE
Strategic
6. Optimize
5. Convert
Tactical
4. Socialize
3. Publish
Operational
2. Localize
1. Centralize
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6. The Road to Success:
Do things in the right order
Adding value to video:
Step 1: Centralize
Replace ‘network drives’ full of video files and save costs for manual cross-
coding
Step 2: Localize
Add content translation (one video asset for all languages)
Step 3: Publish
Central distribution management, internally and externally,
segmented/targeted
Step 4: Socialize
Determine the Spread, social media embeds , tell-a-friend, rate content
Step 5: Convert
‘Convert viewers into buyers’: grow your business
Add in-screen forms to collect viewer contact information
Add call-to-action buttons to video to navigate to
web pages, application forms, etc.
Step 6: Optimize
Support & Continue the message across channels
Making the customer journey a
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cross media experience

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