2. Suomen 5. suurin markkinointiviestinnän palveluyritys
Laajin osaamisportfolio samassa tilassa,
erityisen vahvoina digimarkkinointi, sosiaalinen media
ja markkinoinnin analytiikka
120 työntekijää
Helsinki, Turku, Tallinna
Julkisesti noteerattu – First North -markkinassa
30. Itʼs all about selling in the end
Permissi
on to
sell
r y
ego
Cat
B rand
Awareness - Inbound Sales - Outbound
31. Mittaamiskehys
1) Mittaamiskehys, jossa määritellään organisaation tapa arvottaa
sosiaalisen median toimenpiteitä.
Mittaamiskehyksen avulla voidaan johtaa liiketoiminnalliset
tavoitteet yksittäiselle sosiaalisen median toimenpiteelle ja täten
myös seurata toimenpiteen onnistumisia.
32. ual dia
Vis Me
ial ring
oc asu
S e
M
SOCIAL
{ Miikka Leinonen
Janne Saarikko }
MEDIA
SLINGSHOT
33. Social media
is effective!
Social Media
Managers
34. Social media No.
is effective! Social media
is trendy.
Social Media Business
Managers Management
35. Social media No.
is effective! Social media
is trendy.
Social Media Business
Managers Management
We need more
money!
36. No.
Social media Social media
is effective! is trendy.
Social Media Business
Managers Management
I'll rather
We need more use money
money! for something
tried and
proved.
37. Social media
is effective! Social media
is effective!
Social media
is effective!
Social media
is effective! Social media
is effective!
Social Media Business
Managers We need
Management
more
money!
We need
more
money! Come back when
We need
more you have
money! We need
something.
more
money!
We need
more
money!
38. Social Media Business
Managers Management
Social media managers lack Business managers lack
deep knowledge of deep knowledge of
the business. social media.
39. How can we bridge this
gap?
Social Media Business
Managers Management
Social media managers lack Business managers lack
deep knowledge of deep knowledge of
the business. social media.
44. SOCIAL MEDIA SLINGSHOT
Measuring social Measuring business
media
Choose your
actions. Set your
goal.
Action Business
goal
45. SOCIAL MEDIA SLINGSHOT
Measuring social Measuring business
media
Choose your
monitors.
Views Recommendations New contacts
Action Business
goal
46. SOCIAL MEDIA SLINGSHOT
Measuring social Measuring business
media
Choose your
monitors. Set your
mid-goal.
Views Recommendations New contacts
Action Business
goal
47. SOCIAL MEDIA SLINGSHOT
Measuring social Measuring business
media
Shoot!
Views Recommendations New contacts
Action Business
goal
48. SOCIAL MEDIA SLINGSHOT
Measuring social Measuring business
media
Views Recommendations New contacts
Action Business
goal
49. SOCIAL MEDIA SLINGSHOT
Measuring social Measuring business
media
Study
end results.
ROI
-100% 0% 100% 200% 300%
Action Business
goal
50. SOCIAL MEDIA SLINGSHOT
Learn to create scenarios.
ROI-100% 0% 100% 200% 300%
Action Business
goal
51. SOCIAL MEDIA SLINGSHOT
Learn to create scenarios.
Learn to calculate probabilities.
ROI -100% 0% 100% 200% 300%
Action Business
goal
52. SOCIAL MEDIA SLINGSHOT
Learn to create scenarios.
Learn to calculate probabilities.
Learn your common language.
54. Esim: Viraalivideo
Measuring social Measuring business
media
5 000
kävijää tarjoussivulle
100 000 500 uutta tilausta
katselukertaa
-300% -200% -100% 0% 100% 200% 300%
Tulos:
Viraalivideo 500x78€
15 000 €
ROI=260%
55. Case: Grasshopper
Rebranding campaign to a B2B company offering
advanced phone number service to companies
Idea & Objective
Make people excited about being an entrepreneur
and visiting Grasshopper site to get awareness
among entrepreneurs about Grasshopper
offering.
Activity
Sending 5,000 chocolate grasshoppers to
influencers with a URL to the motivational video,
and then further to Grasshopper.com
Results
57. Yhteenveto
Liitä sosiaalinen media strategiaan
Rakenna strategiset mittarit
Inbound ja/tai outbound
Toimi, mittaa ja kehitä
Some ei ole erillinen eläin!
58. Janne Saarikko
Twitter.com/saarikko
Facebook.com/saarikko
Facebook.com/ZeelandGroup
Twitter.com/ZeelandGroup