Some tips on how to drive traffic more effectively to your page by sending regular updates directing followers to your Career Page. See the tip Sheet for how

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with company status
Steve Kirkland, Amy Gallagher and 69 others like this
updates
Company status updates 10 tips for updating your company
As a LinkedIn Career Page administrator, you can post a status:
status update on behalf of your company. This is a
1. Be authentic: Your Followers are already interested in
powerful way of building relationships with your company’s hearing what you have to say, so keep your message
Followers and keeping your employment brand top of mind. genuine and relevant.
Your status updates will appear in the network update feed 2. Maintain contact: Send updates periodically to stay
top of mind with your audience. You might choose to
of all of your Followers, and can include messages as well
update several times per week.
as links to job listings, LinkedIn groups, articles or other
content. Your updates instantly go viral, as Followers Like, 3. Mix it up: Keep the conversation fresh by including links to
Comment and Share, and analytics allow you to see how interesting press about your company, exciting new jobs
many people you’re reaching. and other content. You can also post industry news and
insights to build credibility with your Followers.
4. Keep it brief and punchy: Shorter updates typically lead to
higher engagement.
5. Time your updates: Update during business hours for the
Followers you’re trying to reach, and target the beginning
and end of the work day.
6. Participate in the conversation: See how Followers respond
to your updates and add your own comments.
7. Analyze your engagement: Pay attention to what kind of
content drives the most Likes, comments and clicks. Re ne
your strategy based on what your Followers like.
8. Weave in your LinkedIn assets: Use status updates to raise
awareness of your LinkedIn Groups, Career Page and Jobs.
9. Spice up your content with embedded images or videos
from YouTube. Members can view any videos you share
How to post a status update inline in your status update.
Navigate to the “Overview” tab of your company’s 10. Involve your employees: Encourage your employees to
LinkedIn Company Page. In order to create company status share your updates to spread the word to their
updates, you must designate administrators for your professional connections.
Company Page. In Edit mode, click the “Designated users
only” radio button, type in the names of the people you’d
like to designate, and click “Publish.” All admins can then Build your Followers
create network updates by entering content in the “Share Reach more candidates and increase the buzz around your
an update” box. You can add a link by clicking “Attach a employment brand by growing your base of followers. This
link,” and the link will automatically be shortened. (If you happens organically on LinkedIn today, but LinkedIn can help
want to use your own URL shortener, copy the shortened turbo-charge your follower base through Company Follow
link directly into the “Share an update” box). Click “Share” Ads. Email lcsmedia@linkedin.com for more information.
to post your update.