Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Google AdWords Tutorial

Master Google AdWords with this step-by-step tutorial.

Google AdWords Tutorial

  1. 1. How to BecomeA Google AdWords Pro Presented by Zeke Camusio July 12, 2012
  2. 2. About Me – CEO of The Outsourcing Company – Serial Entrepreneur – Author of The Internet Marketing Bible – Columnist for Entrepreneur.com, Startup Nation and Search Engine Journal – 300+ Clients (Including Subaru, Burger King and Chevrolet)
  3. 3. Today’s Program
  4. 4. How to Become a Google AdWords Pro:The Program Keywords Bidding Strategy Quality Score CTR Conversion Tracking Campaign Optimization
  5. 5. How to Become a Google AdWords Pro:The Program Keywords Bidding Strategy Quality Score CTR Conversion Tracking Campaign Optimization
  6. 6. How to Become a Google AdWords Pro:Keywords• Keyword Research – Watch this webinar: http://bit.ly/keyword-research-tutorial – Add a lot of keywords to your campaign• Use All Three Match Types – Exact: [Arizona lawyers] – Phrase: “Arizona lawyers” – Broad: Arizona lawyers – Check out this tool: http://bit.ly/keyword-matches
  7. 7. How to Become a Google AdWords Pro:The Program Keywords Bidding Strategy Quality Score CTR Conversion Tracking Campaign Optimization
  8. 8. How to Become a Google AdWords Pro:Bidding Strategy• Find Out How Much You Should Bid – Use this tool: http://bit.ly/google-traffic-estimator
  9. 9. How to Become a Google AdWords Pro:The Program Keywords Bidding Strategy Quality Score CTR Conversion Tracking Campaign Optimization
  10. 10. How to Become a Google AdWords Pro:Quality Score• How to Increase Your Quality Score – Group keywords by theme – Write relevant ads – Take your visitors to a relevant landing page Nike Running Nike jogging shoes Nike running shoes Running shoes by Nike
  11. 11. How to Become a Google AdWords Pro:The Program Keywords Bidding Strategy Quality Score CTR Conversion Tracking Campaign Optimization
  12. 12. How to Become a Google AdWords Pro:Click-Through-Rate (CTR)• Why a High CTR Is Important – Higher positions – Lower cost-per-click• How to Increase Your CTR – Bid high at the beginning of the campaign – Increase your Quality Score
  13. 13. How to Become a Google AdWords Pro:The Program Keywords Bidding Strategy Quality Score CTR Conversion Tracking Campaign Optimization
  14. 14. How to Become a Google AdWords Pro:Conversion Tracking• eCommerce Site Example
  15. 15. How to Become a Google AdWords Pro:Conversion Tracking• Lead Generation Site Example
  16. 16. How to Become a Google AdWords Pro:Conversion Tracking• How to Set It Up
  17. 17. How to Become a Google AdWords Pro:The Program Keywords Bidding Strategy Quality Score CTR Conversion Tracking Campaign Optimization
  18. 18. How to Become a Google AdWords Pro:Campaign Optimization• Download the AdWords Editor – http://bit.ly/adwords-editor-download
  19. 19. How to Become a Google AdWords Pro:Campaign Optimization• Get Bidding and Keyword Suggestions
  20. 20. How to Become a Google AdWords Pro:Campaign Optimization• Add Negative Keywords FTW
  21. 21. How to Become a Google AdWords Pro:Campaign Optimization• Split-Test Ads
  22. 22. How to Become a Google AdWords Pro:Campaign Optimization• My AdWords Campaign Optimization Ruleset – Stop paying attention to CTR after a month; focus on ROI – No impressions after a week? Delete! – No clicks after a month? Delete! – QS under 4? • If the keyword is profitable, give it its own ad group, ad and landing page • If the keyword isn’t profitable, delete it! – Not profitable after 200 clicks? Delete! – Low position? • If the keyword is profitable, increase your bid and QS • If the keyword isn’t profitable, delete it! – Once the campaign is profitable, increase your budget
  23. 23. Thank You! Zeke Camusio zeke@TheOutsourcingCompany.com 503-367-7561

×