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Marketing Using Google Adwords - Introdcution

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Learn how you can market your products and services online using Google Adwords. Google Adwords is a PPC (Pay Per Click) program which gives better ROI and improves your sales online. This presentation was given on 1st September, 2013 with #GBGAhmedabad conference.

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Marketing Using Google Adwords - Introdcution

  1. 1. Marketing Using Google Adwords By
  2. 2. About Me • E-Entreprenuer • Digital Marketing Consultant • E-commerce Fanatic • Google Adwords Certified • #PPCRockstar
  3. 3. Today’s Topics • Google Adwords Facts & Figures • Introduction to Google Adwords • Keyword Research • Campaign Setup • Adwords Extensions • Landing Page Optimization • Is It Profitable?
  4. 4. Adwords Facts & Figures • Adwords was launched in 2000 • Main Source of Google’s Overall Revenue (97%) • Google's total advertising revenues were USD $42.5 billion in 2012, expected to grow by 18% in 2013. • Businesses make an average of $2 in revenue for every $1 they spend on AdWords. • As of Spring 2011, Google had over 1.2 million businesses advertising on its search network • 89% of the traffic generated by search ads is not replaced by organic clicks when ads are paused. • Google display campaigns reach 80% of global internet users.
  5. 5. Introduction To Adwords • Quick Turnaround • Larger Reach • Flexible & Less Risk • Cost Effective • Better Control
  6. 6. Keyword Research • Keyword Planner • Know Your Audience • Keyword Selection according to the business • Start with few keywords • Keyword Matching Options – Broad Match (PPC Management) – Phrase Match (“PPC Management”) – Exact Match ([PPC Management]) – Negative Match (-free) • Keyword Monitoring & Elimination
  7. 7. Campaign Setup
  8. 8. Ad Copy Writing Tips • Good Ads = Higher Quality Score = Lower CPC • Include the Main Keyword in the Ad’s Headline • Use DKI (Dynamic Keyword Insertion) • Include Special Offers, Discounts in Description • Include Prices in Description • Choose a Relevant Call-to-Action • Make Display URL Relevant
  9. 9. Adwords Extensions • Sitelink Extension • Call Extension • Location Extension • Reviews Extension • Google+ Extension
  10. 10. Landing Page Optimization • Relevancy is the key • Keep it clean and simple • Use multiple call to action • Don’t use popup or pop under ads • Keyword rich text copy • Test multiple landing pages • Use trust and security seals • Meet the objective of the campaign
  11. 11. Is It Profitable? $1,000 initial investment in AdWords $1.00 CPC ≥ 1,000 clicks 10% conversion rate = 100 sales Average sale = $100 $1K investment returns $10K in sales Reinvest profits, increase budget
  12. 12. Questions??
  13. 13. Thank You Connect With Me: Blog: www.shahkaushal.com Web: www.ppcxpert.com Twitter: http://twitter.com/kaushalshah Facebook: http://www.facebook.com/kaushalshah Linkedin: http://www.linkedin.com/in/kaushalshah82 E-Commerce: www.ahmedabadgiftshop.com www.oomphnmore.in

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