Business presentation on how AdWords could help drive customers and additional traffic.

1. Growing with Google AdWords
How toeffectivelyleverage the power of paid search.

2. Google AdWords:
70%Global Market
Share

3. Google AdWords:

4. Google AdWords:

5. Google AdWords:

6. Google AdWords:

7. Google AdWords:
SEM
SEM
SEO

8. Google Display Network:

9. Google Display Network:

10. TrueView Advertising:
In-Stream

11. WHAT’S THE POINT

12. What’s The Point:
• It takes allot of hard work to rank #1 organically.
• You are losing the opportunity to promotenew & specific
content.
• AdWords is Highly flexible and measurable.
– Click-Through-Rate
– Conversion Rate
– Cost-Per-Acquisition

13. REMARKETING!!
“You already know they are interested in
your product or service, give them a reason
to come back.”

14. Getting Started

15. Getting Started:
35 Characters
35 Characters
35 Characters
Landing Page URL

16. Getting Started:

17. Getting to #1 in paid search results:

18. = QualityScore

19. = QualityScore
Expected Click-Through-Rate
Ad Relevance
Landing Page Experience

20. Ranking #1 Tips:
Am I choosingthe right keywords?
– Find out what your customers are searching for.
– Direct customers to properlanding pages.
– Avoid too general or too specific keywords.

21. Ranking #1 Tips:
Am I choosingthe right keywords?
– Find out what your customers are searching for.
– Direct customers to properlanding pages.
– Avoid too general or too specific keywords.
Make sure your landing page is relevant
to the users specific keyword search
terms. We don’t want users to come to
your website and leave right away.

22. Ranking #1 Tips:
– Short Tail Vs. Long Tail keywords

23. Ranking #1 Tips:
Am I not bidding high enough?

24. Ranking #1 Tips:
Guide The CustomerExperience
Conversion
Long tail
keywords
Interest &
Remarketing
Short tail keywords

25. Experiment and Optimize:
Ad Extensions

26. Experiment and Optimize:
Ad Extensions
Types of Ad Extensions
Site Links | Call | Location | Review | Seller Rating | Previous Visits

27. Experiment and Optimize:
Location Targeting

28. Experiment and Optimize:
Device Targeting

29. Experiment and Optimize:
Keyword match types

30. Experiment and Optimize:
Dynamic Call Tracking
*dynamically generated number *main number

31. Experiment and Optimize:
A/B Test Everything

32. Final Thoughts

33. © 2013 Vladimir Jones© 2013 Vladimir Jones
Know Your Customer

34. © 2013 Vladimir Jones© 2013 Vladimir Jones
Know Your Goals

35. © 2013 Vladimir Jones© 2013 Vladimir Jones
Take Action

36. Questions?