YouTube Marketing

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YouTube Marketing

  1. 1. YouTube Marketing<br />16 Tips to Use YouTube to<br />Promote Your Business<br />
  2. 2. Tip #1: Anyone Can Do a Video<br />Camtasia<br />
  3. 3. Tip #2: Learn What Works on YouTube<br />Funny<br />Weird<br />Useful<br />
  4. 4. Tip #3: Customize Your Channel<br />
  5. 5. Tip #4: Put Your URL in the Description<br />
  6. 6. Tip #5: Put Your Keywords Everywhere<br />
  7. 7. Tip #5: Put Your Keywords Everywhere<br />https://adwords.google.com/select/KeywordToolExternal<br />
  8. 8. Tip #6: “Steal” Keywordsfrom Successful Videos<br />
  9. 9. Tip #7: Choose the Best Thumbnail<br />My Account > My Videos > Edit<br />
  10. 10. Tip #8: Use Video Responses<br />Search your keywords > Find videos with a lot of views > Post video responses where appropriate (don’t spam)<br />
  11. 11. Tip #8: Use Video Responses<br />
  12. 12. Tip #9: Create Playlists<br />Add your video to a new playlist you create > Add other videos > Choose a smart name for your playlist (think keywords)<br />
  13. 13. Tip #10: Offer Valuable Content, Not a Sales Pitch<br />
  14. 14. Tip #11: Use Calls to Action<br />
  15. 15. Tip #11: Use Calls to Action<br />2<br />3<br />1<br />
  16. 16. Tip #11: Use Calls to Action<br />Embed on your site<br />Follow me on Twitter<br />Find me on Facebook<br />Visit my blog (not site) for content (not sales letter)<br />
  17. 17. Tip #12: Use TubeMogul<br />
  18. 18. Tip #13: Organize Contests<br />Some Great Examples I Found on YouTube<br />“Do a 360 with our skis”<br />“Plant your own tomatoes using our kit”<br />“Show us a crazy way to use our vacuum”<br />
  19. 19. Tip #14: Promote Your Videos Outside YouTube<br />Email contacts, friends, co-workers<br />Blog subscribers<br />Twitter, Facebook and LinkedIn<br />Embed them on your site / blog<br />ASK PEOPLE TO SHARE!<br />
  20. 20. Tip #15: Keep It Short<br />
  21. 21. Tip #16: Analyze and Learn<br />
  22. 22. Thank You!<br />Zeke Camusio<br />503-367-7561<br />zeke@TheOutsourcingCompany.com<br />www.TheOutsourcingCompany.com/blog<br /> @ZekeCamusio<br /> LinkedIn.com/in/ZekeCamusio<br /> Facebook: Facebook.com/ZekeCamusio<br />
  23. 23. Download the Slides<br />http://bit.ly/zeke-youtube<br />

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