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![Direct Marketing
• An advertiser uses a strategy with a goal of
generating a lead from the Ads.
• Major Target Sources
– Paid Search [Pay Per Click Ads]
– Shopping Ads](https://image.slidesharecdn.com/adwordsintroduction1-150530114116-lva1-app6891/85/Adwords-introduction-1-3-320.jpg)
![Exact Match [ ]
• With exact match, Ad will show if any of the
conditions are matched
– Query must match exactly with keyword
– Misspelling
– Close Variation
– Singular / Plural](https://image.slidesharecdn.com/adwordsintroduction1-150530114116-lva1-app6891/85/Adwords-introduction-1-19-320.jpg)
![Example
Keyword User Query Ad Show
[ Mens Shoes ] Buy Men Shoes
Buy Women Shoe
Shoes Online
Mens shoe picture
Mens sandals](https://image.slidesharecdn.com/adwordsintroduction1-150530114116-lva1-app6891/85/Adwords-introduction-1-20-320.jpg)
Uploaded bykongara
Adwords introduction (1)
This document provides an overview of Google AdWords, including what paid marketing is, different types of marketing strategies like direct marketing, branding campaigns, and paid ads. It discusses setting up an AdWords account, campaign, ad groups, and keywords. It covers match types for keywords like broad, phrase, exact, and negative matching. Finally, it encourages the reader to set up their own sample AdWords account and campaign for a florist business.
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Adwords introduction (1)
- 1. Google AdWords Presented byMohammed Azharuddin Digital Marketing Trainer
- 2. What is PaidMarketing ? • A Paid Marketing Strategy to generate traffic from Search Engines, Websites and Mobile Apps. Direct Marketing Branding Campaign Paid Ads
- 3. Direct Marketing • Anadvertiser uses a strategy with a goal of generating a lead from the Ads. • Major Target Sources – Paid Search [Pay Per Click Ads] – Shopping Ads
- 4. Branding Campaign • Anadvertiser create a strategy to increase the brand exposure and awareness. • Major Target Sources – Display Ads – Mobile Apps – YouTube Ads
- 5. Advertising Networks • GoogleAdwords • Bing Ads
- 6. Google Annual Revenue $31.22 $37.42 $45.09 0 5 10 15 20 25 30 35 40 45 50 20122013 2014 In Billions
- 7. Info Graphics • BigAdvertisers • Expensive Keywords
- 8. Google AdWords • CreateAccount in AdWords – Time Zone and Currency cannot be changed – Setup Fee = Rs 250
- 9. Google Double ServingPolicy – One Advertiser must have only one active account for a website. – In case of Account violates any terms, It will be banned.
- 10. AdWords Account Structure Account Campaign AdGroup KeywordsAds AdGroup Keywords Ads 10,000 20,000 4,000 300
- 11. Example Structure Account Search Campaign Digital Marketing Keywords Ads SEO KeywordsAds AdWords Keywords Ads
- 12. Create Campaign • PayPer Click Campaign – Type of Campaign – Network – Location and Language – Bidding – Budget – Advanced Settings
- 13. Create a AdGroup •Create a Ad • Create Keywords
- 14. Keyword Match Types •Match types is used by AdWords to match advertiser keyword with user query. • Types of Match Types – Broad Match – Phrase Match – Exact Match – Broad Match Modifier – Negative Match
- 15. Broad Match • Withbroad match, Ad will show if any of the conditions are matched – Any Word Match in any Order – Misspelling – Close Variation – Singular / Plural – Related Terms
- 16. Example Keyword User QueryAd Show Mens Shoes Buy Men Shoes Buy Women Shoe Shoes Online Mens shoe picture Mens sandals
- 17. Phrase Match “” • With phrase match the ad will show if following conditions are matched. – The query must has same order as keyword – Any word can be added before or after – Misspelling – Close Variation – Singular / Plural
- 18. Example Keyword User QueryAd Show “Mens Shoes” Buy Men Shoes Buy Women Shoe Shoes Online Mens shoe picture Mens sandals
- 19. Exact Match [] • With exact match, Ad will show if any of the conditions are matched – Query must match exactly with keyword – Misspelling – Close Variation – Singular / Plural
- 20. Example Keyword User QueryAd Show [ Mens Shoes ] Buy Men Shoes Buy Women Shoe Shoes Online Mens shoe picture Mens sandals
- 21. Broad Match Modifier+ • With broad match modifier, Ad will show if any of the conditions are matched – All words must be in query – Words can be in any order – Misspelling – Close Variation – Singular / Plural
- 22. Example Keyword User QueryAd Show +Mens +Shoes Buy Men Shoes Buy Women Shoe Shoes Online Mens shoe picture Mens sandals
- 23. Negative Match - •The ad wont show when the negative match is found in the user query. • Negative keywords are defined based on business. • Example - free Cheap
- 24. Thankyou • To DoTask – Create your own Adwords Account – Create a Campaign for Florists Company – In this campaign add 5 AdGroups related to the florists – In each AdGroup add atleast 10 keyword – Create one ad for each AdGroup