Marketing your Business with Social Media

1. sociallypresent.com

2. MARKETING YOUR BUSINESS Incorporating Social Media Into Your Marketing Mix

3. WHO IS SOCIALLY PRESENT We do everything from social media, website, and blog management, to graphic design and video production to help your business or non-proﬁt operate online to its fullest potential. sociallypresent.com

4. WHAT IS MARKETING? “Selling to people who actually want to hear from you is more eﬀective than interrupting strangers who don’t.” Seth Godin The ultimate goal of marketing is to make selling nonessential, to know and understand the customer and tell your story so well that the product or service ﬁts him or her and sells itself. http://www.smallbizu.org/m101/

5. MARKETING 101 Product Price Place Promotion

6. THE FIFTH “P” Positioning- where you place your product or service in the mind of the customer. Also known as branding.

7. DETERMINING YOUR MARKETING PLAN What are you trying to accomplish? When do you want to get there? Where are you now? How do you get there?

8. DETERMINING YOUR MARKETING PLAN What are you trying to accomplish? When do you want to get there? Where are you now? How do you get there?

9. WHAT ARE YOU TRYING TO ACCOMPLISH? Get more customers Position yourself as an expert Increase sales Market awareness Cultivate existing relationships Develop your brand

10. WHAT ARE YOU TRYING TO ACCOMPLISH? Get more customers Position yourself as an expert Increase sales Market awareness Cultivate existing relationships Develop your brand

11. WHEN DO YOU WANT TO GET THERE? Every plan must have a timeline What are your 1 year and 5 year goals?

12. WHEN DO YOU WANT TO GET THERE? Every plan must have a timeline What are your 1 year and 5 year goals?

13. WHERE ARE YOU NOW? Deﬁne a starting point Current Marketing? Budget? Is what you are doing now working? SWOT and Porters Five Force Model BE HONEST!

14. WHERE ARE YOU NOW? Deﬁne a starting point Current Marketing? Budget? Is what you are doing now working? SWOT and Porters Five Force Model BE HONEST!

15. TOOLS TO ANALYZE YOUR BUSINESS, COMPETITION, AND MARKET SWOT Analysis Porters Five Force Model

16. HOW DO YOU GET THERE? Establishing a budget What is your marketing mix? Reﬁne your marketing message and target market Determine your channels of communication Use imagery that conveys your message JUST DO IT!

17. WHY WEB MARKETING? The average U.S. internet user spends 32 hours a month online. Average Facebook users spend 7:45 a month Over 1 billion search queries a day on Google It is the easiest way to measure your ROI

18. FACTS http://www.go-gulf.com/blog/online-time

19. NEW MEDIA MARKETING • Approach: Relationship driven, Permission based • Social Media, Opt-In emails, Blogs, etc...

20. IT’S A MAJOR MOVEMENT

21. ALL THE SUCCESSFUL BUSINESSES ARE DOING IT...

22. ALL THE SUCCESSFUL BUSINESSES ARE DOING IT... BECAUSE IT WORKS!

23. ADVANTAGE FOR THE SMALL BUSINESS

24. ADVANTAGE FOR THE SMALL BUSINESS • Your small business CAN COMPETE with the majors

25. ADVANTAGE FOR THE SMALL BUSINESS • Your small business CAN COMPETE with the majors • You can reach the same LOCAL demographic in a much more authentic and meaningful way

26. ADVANTAGE FOR THE SMALL BUSINESS • Your small business CAN COMPETE with the majors • You can reach the same LOCAL demographic in a much more authentic and meaningful way • It is so much EASIER to measure your ROI.

27. SOCIAL MEDIA MARKETING “New marketing is about the relationships, not the medium.” – Ben Grossman Social media isn’t a fad; it’s a fundamental shift in the way we communicate.

28. FACTS SOCIAL MEDIA •Google+ is expected to reach 400 million users by the end of 2012. •4 billion video views per day •More than 250 million tweets per day •more than 800 million updates on Facebook per day http://www.go-gulf.com/blog/online-time

29. SETTING UP THE APPROPRIATE PLATFORMS

35. YOUTUBE YouTube is the second largest search engine in the world There are 4 billion views per day on YouTube Emotion and Passion is hard to convey without sound and visuals Great content for your website and/or blog

36. YOUTUBE YouTube is the second largest search engine in the world There are 4 billion views per day on YouTube Emotion and Passion is hard to convey without sound and visuals Great content for your website and/or blog

37. TWITTER Conversation Like-minded people Promoting your blog or website Hashtags Promotions

38. TWITTER Conversation Like-minded people Promoting your blog or website Hashtags Promotions

39. TWITTER

40. TWITTER

41. WEBSITES AND BLOGS WORDPRESS Very aﬀordable User friendly Integrates ﬂawlessly with Social media It is interactive Web 2.0

42. WORDPRESS

43. WORDPRESS

44. WORDPRESS

45. WORDPRESS

46. FACEBOOK Facebook has 901 million monthly active users 54% of monthly users access it via a mobile device Stay connected with customers Promote and drive traﬃc to your website. Builds SEO

47. FACEBOOK Facebook has 901 million monthly active users 54% of monthly users access it via a mobile device Stay connected with customers Promote and drive traﬃc to your website. Builds SEO

48. BUILDING A GREAT FACEBOOK PAGE Great look Great content Contest Advertise to your market Use apps to give people easy ways to buy and connect

52. ADVERTISING AND DRIVING TRAFFIC Facebook Ads Target demographically and geographically Set your budget Mix it up

53. INSTAGRAM & FACEBOOK Share Comment People are over 6 times more likely to share a photo than a plain text post.

54. INSTAGRAM & FACEBOOK Share Comment 0.06 People are over 6 times 0.045 more likely to share a photo than a plain text 0.03 post. 0.015 link Video Text 0 Photos

55. LINKEDIN Network for business professionals Great for building alliances and ﬁnding potential leads. Human resources

56. LINKEDIN Network for business professionals Great for building alliances and ﬁnding potential leads. Human resources

57. GOOGLE+ Expected to go over 400 million users by the end of 2012 Membership is 63% male Google pages. Increases SEO

58. GOOGLE+ Expected to go over 400 million users by the end of 2012 Membership is 63% male Google pages. Increases SEO

59. PUTTING THE PIECES TOGETHER

60. TRADITIONAL AND NEW MEDIA MARKETING • Social media marketing doesn’t replace traditional marketing • New media marketing is the future. • Your traditional marketing should feed your new media connections.

61. MARKETING BLEND Social Media SEO Radio Television Newspaper Mailouts Other

62. MARKETING BLEND 2% 5% 1% Social Media SEO 15% Radio 40% Television Newspaper 17% Mailouts Other 20%

63. STARTING SMALL IS HUGE

64. STARTING SMALL IS HUGE Success is the sum of small eﬀorts, repeated day in and day out. -Robert Collier

65. MAKING IT HAPPEN Tell your story Create a brand Be Consistent Develop a strategy Measure and evaluate progress

72. PUT YOUR PLAN TO ACTION Dream but set deﬁned goals Choose the tools you need to accomplish those goals Don’t try to do too much Good marketing shouldn’t cost you a dime

73. FOLLOW OUR BLOG Follow our blog at sociallypresent.com Find helpful articles Get updates on other seminars get special oﬀers for products and services

74. VISIT SOCIALLYPRESENT.COM $10,000 grant for non-profits in services and support for 2013 Website, Facebook, Video, Branding package, and more. Go to the Giving Back tab Click on “nominate a non- proﬁt”

75. Presentation Prepared by sociallypresent.com

76. MARKETING YOUR BUSINESS Incorporating Social Media Into Your Marketing Mix

Marketing your Business with Social Media

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