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Digital marketing fundamentals


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Workshop about Digital Marketing for Cornerstone ESL School providing the latest insights of Social Media, SEO and E-mail Marketing (Hands On).

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Digital marketing fundamentals

  1. 1. Digital Marketing Fundamentals
  2. 2. Digital Marketing Universe
  3. 3. WHAT is your GOAL? Be specific when you define your goals and … … write the strategies to achieve your goals Examples ... I want to increase my leads by 10% by April 12th I want to improve my relationship with my current customers by April 12th I want to increase my database by 50% by April 19th
  4. 4. Super Bowl is the best place for your advertising, but ...
  5. 5. ... don't forget ... you have a startup. You are not yet an owner of a large company with enormous budgets.
  6. 6. Who?
  7. 7. Something about Gen Y There are no precise dates for when Generation Y starts and ends. Commentators use beginning birth dates from the early 1980s to the early 2000s. Word of mouth. Less than a third of Gen-Y consumers make purchase decisions based on a friend's social network likes—but nearly half rely on word of mouth when deciding to purchase your product or service. Engagement. A member of GenY is rarely disconnected. Build relationships in the social networks they frequent, and don't forget to optimize your website for interactive discovery. Respect. Like any other demographic, Gen-Y wants respect. "Your customers are your best critics, and paying attention to them and their opinions is vital."
  8. 8. Where?
  9. 9. Check your budget and choose your path Online Media (graphic ads) E-mail Marketing Search Engine Marketing Social Media Marketing Mobile Marketing
  10. 10. Check your budget and choose your path
  11. 11. Check your budget and choose your path
  12. 12. Check your budget and choose your path
  13. 13. WHY should you do Digital Marketing? Among the many reasons for build a digital marketing campaigns are: - You can exchange ads anytime - You can measure your results - You can outsource with people around the world - You can pause and stop your campaigns anytime - You don't leave money on the table How
  14. 14. A cake recipe for digital marketing campaigns does not exist
  15. 15. Have a clear plan of action for your digital marketing campaigns
  16. 16. Don't let your dollars go to waste. Measure your results!