Holistic Media Planning   Leveraging the overall media mix – cross media effectiveness
New communications reality Average number of communications channels used as part of the awards entries for the IPA Effect...
The media landscape
The media ecosystem
The Basics
The Law of Diminishing Returns £ ROI x Media 1 Media 2
Which is usually a function of coverage
Multiplier Effects Hassloch
Different Channels Carry Different Types of Influence
Section Break Section Break Some New Thinking
 
Hours per week by age group by medium
New forms of fragmentation
Changing model of TV
Still sharing cultural phenomena
Multi-channel media brands
Some planning ideas
 
Heroes and Nissan : Integrated multi platform communications TV show sponsorship Fan site sponsorship Alternate reality si...
 
A new approach to targeting Skimmers Dippers Divers
And a new planning model  Big Idea Outdoor Press DM Online PR TV The integration model
Non-linear planning  Outdoor Press DM Online PR TV Knowledge Communities
Media today is all exposing the underbelly
 
Cinema  TV  Press Online Video
 
MEDIA BY TIME OF DAY REVEALS THE USE OF MEDIA TO OVERCOME ISOLATION Source:  IPA Touchpoints, Hub 2 TV Press Talking face ...
Television 5, ITV BBC Radio Regional Press Manchester Evening News National Press Supplements Stella Commercial Radio Clas...
SPREADING STORIES TO START CONVERSATIONS STORYTELLING AS OAP WOM! Television 5, ITV BBC Radio Regional Press Manchester Ev...
In summary
 
<ul><li>Media consumption is much more complicated and inter-connected than ever before </li></ul><ul><li>Brands that have...
Holistic Media Planning
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Holistic Media Planning

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  • Holistic Media Planning

    1. Holistic Media Planning Leveraging the overall media mix – cross media effectiveness
    2. New communications reality Average number of communications channels used as part of the awards entries for the IPA Effectiveness Awards in 2006 was six compared to four channels two years ago.
    3. The media landscape
    4. The media ecosystem
    5. The Basics
    6. The Law of Diminishing Returns £ ROI x Media 1 Media 2
    7. Which is usually a function of coverage
    8. Multiplier Effects Hassloch
    9. Different Channels Carry Different Types of Influence
    10. Section Break Section Break Some New Thinking
    11.  
    12. Hours per week by age group by medium
    13. New forms of fragmentation
    14. Changing model of TV
    15. Still sharing cultural phenomena
    16. Multi-channel media brands
    17. Some planning ideas
    18.  
    19. Heroes and Nissan : Integrated multi platform communications TV show sponsorship Fan site sponsorship Alternate reality sites Graphic Novel Product placement Web site integration
    20.  
    21. A new approach to targeting Skimmers Dippers Divers
    22. And a new planning model Big Idea Outdoor Press DM Online PR TV The integration model
    23. Non-linear planning Outdoor Press DM Online PR TV Knowledge Communities
    24. Media today is all exposing the underbelly
    25.  
    26. Cinema TV Press Online Video
    27.  
    28. MEDIA BY TIME OF DAY REVEALS THE USE OF MEDIA TO OVERCOME ISOLATION Source: IPA Touchpoints, Hub 2 TV Press Talking face to face Travelling
    29. Television 5, ITV BBC Radio Regional Press Manchester Evening News National Press Supplements Stella Commercial Radio Classic FM National Press Sunday Telegraph Consumer Magazines Which Online communities Saga Religious Programming Hobby Magazines Gardener’s World Local Press Regional News Shopping Centre Reader’s Digest Leisure centres Pharmacy National organisations Saga Supermarkets Shop windows Parks Libraries Bus Interiors Gala Bingo Working Men’s Clubs Hairdressers Churches / Temples Lamp posts Bus Shelter Day Centres Post Offices Garden Centres National Organisations Saga
    30. SPREADING STORIES TO START CONVERSATIONS STORYTELLING AS OAP WOM! Television 5, ITV BBC Radio Regional Press Manchester Evening News National Press Supplements Stella Commercial Radio Classic FM National Press Sunday Telegraph Consumer Magazines Which Online communities Saga Religious Programming Hobby Magazines Gardener’s World Local Press Regional News Shopping Centre Reader’s Digest Leisure centres Shopping Centres National organisations Saga Supermarkets Shop windows Parks Libraries Bus Interiors Gala Bingo Working Men’s Clubs Hairdressers Churches / Temples Lamp posts Bus Shelter Day Centres Post Offices Garden Centres National Organisations Saga
    31. In summary
    32.  
    33. <ul><li>Media consumption is much more complicated and inter-connected than ever before </li></ul><ul><li>Brands that have strong ideas and smart consumer centric channel plans are best placed for success </li></ul>

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