Time inc. uk creds deck nov 2016
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Time Inc magazines passions, delivering trust at scale
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Time inc. uk creds deck nov 2016
- 2. DECLINE IN TRUST IN BRANDS 2007 2016 -20% “Trust in advertising has declined constantly for 20 years." Steve Hatch, Facebook (2016) TRUST IS ACTUALLY THE BIGGEST ISSUE > Source: Millward Brown
- 3. TIME INC. PUBLISH BRANDS THAT OFFER HUGE LEVELS OF TRUST Open to advertising when recommended to them by our brands 80% Trust our recommendations 83% Source: TGI/Time Inc Passions research 2016
- 4. OUR PASSIONATE AUDIENCE IS THE STRENGTH OF OUR BUSINESS Of our audience say their passion defines them That’s about 30m people 77% Love it when advertising taps into their passions 2in3 Source: TGI/Time Inc Passions research 2016
- 5. OUR EXPERTISE IN PEOPLE’S PASSIONS IS WHAT DRIVES THIS TRUST Passions research, TGI 2015 +15%More people trust publisher’s recommendations than their own families 25% more than TV Source: TGI/Time Inc Passions research 2016
- 6. TRUST THOUGH PASSION AT SCALE DELIVERS Source: Millward Brown DRIVES 4 TIMES GREATER AWARENESS Millward Brown campaign analysis demonstrates Time Inc.'s multiplier effect when used in tandem with social media Unaided Brand Awareness 1.3%Social Media only 4.8% Social Media + Time Inc. Purchase Intent 15.2%Social Media only 26.5% Social Media + Time Inc.
- 7. WITH UNIQUE SCALE Sources: ComScore May 2016 Facebook insights May 2016 Krux May 2016 NRS 2016 PRINT 10.1M WEB 9.7M MOBILE 7.5 M SOCIAL 31M 1st PARTY 10 M
- 8. HOW TIME INC HELP BRANDS TAP INTO THESE PASSIONS Partnerships Source: Time Inc Passions research 2016 Data & Technology Native Advertising Environment
- 9. IT’S A BIG ISSUE Trust is the biggest issue facing brands today. Time Inc. publish brands that offer huge levels of trust. Our expertise in people’s passions is what drives this. Time Inc.’s environment and endorsement allows brands to tap into these passions. With huge unique scale.
- 10. NME working with Google on the development of a VR App to promote their partnership with Abbey Road studios CASE STUDY GOOGLE
- 11. Five documentaries where Time Inc sourced influencers giving their behind the scenes view of LFW CASE STUDY COLGATE facebook.com/ColgateUK/videos