nbn,

1. Wossname
Moving forward
Nov 2015

2. Current state of play
• 66 subscriber media owners
• 22 subscriber media agencies
• 1,000 active users
• 1.2m active records in the database
• 300K names served up in searches
• Registration link sent out by email to new users
• Feedback via user surveys & focus group

3. Agency subscribers
• Dentsu Aegis: Carat, Vizeum etc
• Mediabrands: UM, Initiative, Orion
• Havas Media, Arena Media
• Group M: Mindshare, Maxus, Mediacom, MEC
• Publicis: Starcom Mediavest, Blue 449
• MGOMD as trial for Omnicom Group
• Independents: The7Stars, Total Media, Target
Media, AMS, Generation, Dec 19, Smithfield

4. Media owner subscribers
• News UK, Trinity Mirror, DMG, ESI, Guardian News and
Media, Telegraph Media Group, Newsquest…
• ITV, Channel 4, Channel 5, Sky Media, Disney…
• TimeInc UK, Conde Nast, Hearst, Dennis, Haymarket,
Immediate Media, Bauer, Shortlist, Time Out…
• Global Radio, Bauer Radio, GTN, Newslink…
• JCDecaux, Primesight, Exterion, Ocean, Outdoor Plus…
• Google, AOL, Facebook, Millennial Media, Amobee,
Mailonline, Ogury, Yahoo…
• Digital Cinema Media, Pearl & Dean

5. System demo

6. All-agency usage by function
Planners
Buyers
Digital only
Strategy / research
Senior mgt
• Majority of users 0-5 years experience

7. Top 10 most searched media owners
• Sky
• Trinity Mirror
• First Radio Sales
• Global Radio
• Bauer Media
• Channel 4
• Time Inc
• Mediaforce
• Hearst Magazines
• Immediate Media
• Google*
• Facebook*
• Yahoo*
• AOL*
*by digital only users

9. UX / survey feedback
• 82% found Wossname a useful tool
• 34% found a completely new contact
• 90% wanted their agencies to keep subscribing
• Keep it simple!
• “it’s the first port of call. You just click on it and
type in who you need. Simple” (Exec Carat)
• “Great coverage and really easy to use, I use it
before anything else now.” (Manager SMV)
Focus group May 2015, users survey March 2015 and May 2015, 82 answers returned

10. Plan going forward
• There IS an appetite for a good contact system
• Major software and design upgrade to V 2.0
• Full drop-down display for MO listings
• Media owner pages personalised & richer
• Expanded marketing opportunities for MO
• Potential revenue share for agencies
• Ownership on both sides: better data quality

11. Board2Board
• Complementary product for senior
management
• App/mobile tool as easy briefing tool
• Easy lookup of opposite numbers’ contacts
• Media brand / agency key account listing
• Photos / location maps
• Bundled with main product
• Offer to top clients?

24. Commercials
• £3250 p.a. per subscriber (agency and media owner)
• Barter possible as payment channel