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Ideas take flight here
THE JNI ADVANTAGE <ul><ul><ul><li>Wide Range of Promotional Services </li></ul></ul></ul><ul><ul><ul><ul><li>–  Branded to...
CLIENT PARTNERSHIPS
YOUR JNI TEAM Christopher Banowski   3 Years Business Development Toby Cowan  30 Years Creative Director Jack Monghollaset...
CREATIVE CAPABILITIES <ul><ul><ul><li>JNI is your single source for all creative services: </li></ul></ul></ul><ul><ul><ul...
THE JNI CREATIVE PROCESS
EXCLUSIVE TOOLS TO GROW YOUR BUSINESS <ul><li>JNI solutions are based on your needs, not a formula. The tools we develop a...
THE PROMOTIONAL ADVANTAGE <ul><li>Instant recall :  More than 8 out of 10 (84%) respondents remembered the advertisers of ...
CHANNEL PROMOTIONS B2B  Dealer Promotion Client: Kyocera Wireless Project: New Product Launch Kit Program Audience: Carrie...
CHANNEL PROMOTIONS B2B  Creative Sourcing Client: Avon  Project: Promotional Gift Audience: Editors Objective: To create v...
CHANNEL PROMOTIONS B2C  Movie Launch Client: MTV Project: Jackass 2 Launch Audience: Colleges/Universities Objective: To g...
CHANNEL PROMOTION B2C  Gift with Purchase Client: Sephora Project: Get-a-way Kit w/Purchase Audience: Online Membership Ob...
CHANNEL PROMOTIONS B2C  On-Pack Promotion Client: Alberto Culver Project: On Pack Promotion Audience: Beauty Consumers Obj...
CHANNEL PROMOTIONS B2C  Custom Medical model Project: Diabetes Demo Kit Audience: Beauty Consumes Objective:  C lient was ...
CHANNEL PROMOTIONS B2C  In-Store Promotion Client: Milkbone Project: Purchase with Purchase Audience: Retail clients Objec...
CHANNEL PROMOTIONS B2C  In-Store Promotion Client: Kmart Project: Santa Gift with Purchase Audience: Santa Visitors Object...
CHANNEL PROMOTIONS B2C  On-pack Promotion
CHANNEL PROMOTIONS B2C  On-pack Promotion In Chinese culture, a red envelope symbolizes good luck and is said to ward off ...
CHANNEL PROMOTIONS B2C  On-pack Promotion
CHANNEL PROMOTIONS B2C  Gift Program Client: Staples  Project: Back to School Promotion  Audience: Target 13-18 year olds ...
MERCHANDISE SELECTION  Custom Product Development Client: Dooney & Bourke Program: Product Development Audience: Tweens to...
Client:  Paramount/Dreamworks Project: Madagascar II   Movie Launch Audience: Motion picture press Objective: Create a mov...
EVENT SUPPORT Guerrilla Services Field Support Event Staff Brand Ambassadors Field Market Managers In-Store Demonstrators ...
CHANNEL PROMOTIONS B2B  Green Day: Album Release Warner Brothers’ Records needed to increase excitement and build awarenes...
CHANNEL PROMOTIONS B2B  Event Support Client: Qualcomm – MediaFLO Technology Project: IBC Amsterdam [trade show] Audience:...
eProcurement  Online Stores <ul><li>Merchandise   </li></ul><ul><ul><li>Inventoried </li></ul></ul><ul><ul><li>JIT (Just-i...
ECO FRIENDLY SOLUTIONS <ul><li>JNI is committed to fostering business partnerships that will improve the place we live in ...
ECO FRIENDLY SOLUTIONS This site is dedicated to promoting products that benefit our community environmentally, socially, ...
ECO FRIENDLY SOLUTIONS
SOURCING <ul><li>JNI Product Sourcing Advantage </li></ul><ul><ul><ul><li>Products sourced from US, Europe and the Pacific...
DISTRIBUTION <ul><li>Fulfillment Solutions and Kitting </li></ul><ul><ul><ul><li>Main Los Angeles facility over 30,000 squ...
CONCLUSION <ul><li>Jack Nadel International has served major companies domestically and abroad with a wide range of promot...
THE ADVANTAGES ADD UP!
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JNI Capabilities Presentation

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JNI Capabilities Presentation

  1. 1. Ideas take flight here
  2. 2. THE JNI ADVANTAGE <ul><ul><ul><li>Wide Range of Promotional Services </li></ul></ul></ul><ul><ul><ul><ul><li>– Branded to Non-Branded Merchandise & Premiums </li></ul></ul></ul></ul><ul><ul><ul><ul><li>– Implementation of Branding Campaigns & Marketing Events </li></ul></ul></ul></ul><ul><ul><ul><li>A partner to help support your Client needs </li></ul></ul></ul><ul><ul><ul><li>Promotional solutions at every level and budget </li></ul></ul></ul><ul><ul><ul><li>Purchasing-Power advantage </li></ul></ul></ul><ul><ul><ul><li>Established in 1953 </li></ul></ul></ul><ul><ul><ul><li>Offices in 20 major U.S. cities, London, Hong Kong and Shanghai </li></ul></ul></ul><ul><ul><ul><li>Billings over $50 Million </li></ul></ul></ul><ul><ul><ul><li>Account managers dedicated to you </li></ul></ul></ul>
  3. 3. CLIENT PARTNERSHIPS
  4. 4. YOUR JNI TEAM Christopher Banowski 3 Years Business Development Toby Cowan 30 Years Creative Director Jack Monghollasetarin 12 Years Production Artist Rose Slominski 5 Years Project Coordinator Debbie Abergel 10 Years Merchandise Manager Craig Nadel 28 Years President Mark Hacker 20 Years VP Logistics David Falato 10 Years Account Manage
  5. 5. CREATIVE CAPABILITIES <ul><ul><ul><li>JNI is your single source for all creative services: </li></ul></ul></ul><ul><ul><ul><ul><li>In-house Art Director, Designers and Interactive Team </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Branding Concepts </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Marketing Strategies </li></ul></ul></ul></ul><ul><ul><ul><ul><li>World Wide Sourcing </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Custom Design & Manufacturing </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Campaigns and Programs with Measurable Results </li></ul></ul></ul></ul><ul><ul><ul><ul><li>History of Award-Winning Campaigns </li></ul></ul></ul></ul>
  6. 6. THE JNI CREATIVE PROCESS
  7. 7. EXCLUSIVE TOOLS TO GROW YOUR BUSINESS <ul><li>JNI solutions are based on your needs, not a formula. The tools we develop are exclusive to JNI and to you. </li></ul><ul><ul><ul><li>Channel Promotions B2B </li></ul></ul></ul><ul><ul><ul><li>Consumer Promotions B2C </li></ul></ul></ul><ul><ul><ul><li>Event Support </li></ul></ul></ul><ul><ul><ul><li>Merchandise Selection </li></ul></ul></ul><ul><ul><ul><li>eProcurement </li></ul></ul></ul><ul><ul><ul><li>Eco-Friendly </li></ul></ul></ul>
  8. 8. THE PROMOTIONAL ADVANTAGE <ul><li>Instant recall : More than 8 out of 10 (84%) respondents remembered the advertisers of the promotional products they’re received. </li></ul><ul><li>Very impressionable : 42% of respondents had a MORE favorable impression of an advertiser after receiving the item. And nearly a quarter (24%) said they are MORE likely to do business with the advertiser on the items they receive. </li></ul><ul><li>User-friendly : The majority (81%) of promotional products were kept because they were considered useful. </li></ul><ul><li>Staying power : More than three-quarters of respondents have had their premiums for more than 6 months. </li></ul><ul><li>The average CPI of a promotional advertising product is $0.004 </li></ul><ul><li>Newspaper ad (1/2 page BW) $0.019 </li></ul><ul><li>Prime Time TV $0.019 </li></ul><ul><li>National Magazine $0.033 </li></ul><ul><li>Billboard (city/national) $0.003 </li></ul><ul><li>(Nielsen Company, Los Angeles Mobile billboard, ASI 2009) </li></ul>
  9. 9. CHANNEL PROMOTIONS B2B Dealer Promotion Client: Kyocera Wireless Project: New Product Launch Kit Program Audience: Carrier Executives, Retail Store Manager’s and Sales Reps Objective: Develop a kit that emulates the brand, is unique, stands above the competition and makes a lasting impression. Solution: 40,000 custom-designed kits designed to give recipient the feeling of discovering something very special and new. Results: Response to Kyocera’s non-traditional launch kit has been overwhelming. The kit accomplished all Kyocera’s objectives and more. Customers are keeping the kits as a catch all and Kyocera has re-ordered an additional 40,000 kits.
  10. 10. CHANNEL PROMOTIONS B2B Creative Sourcing Client: Avon Project: Promotional Gift Audience: Editors Objective: To create visibility for Avon Solution: Using Avon PR’s exclusive relationship with a stationery company, JNI develop a “Greetings Box”, a clear acrylic recipe holder to house custom imprinted stationery and a greeting from Avon. Results: 150 sets we’re taken and the program press received was very favorable
  11. 11. CHANNEL PROMOTIONS B2C Movie Launch Client: MTV Project: Jackass 2 Launch Audience: Colleges/Universities Objective: To generate interest in the film among college students Solution: 100,000 packs designed as a giant condom-shaped blister pack containing face markers, bottle openers and other “off-color” items Results: MTV described this as the best premium in MTV history
  12. 12. CHANNEL PROMOTION B2C Gift with Purchase Client: Sephora Project: Get-a-way Kit w/Purchase Audience: Online Membership Objective: Generate using gift with purchase Solution: Delivered 75,000 Checkpoint friendly bags Results: Increase in online sales
  13. 13. CHANNEL PROMOTIONS B2C On-Pack Promotion Client: Alberto Culver Project: On Pack Promotion Audience: Beauty Consumers Objective: Gain valuable marketing data on end consumer Solution: Created an on pack promotion that drove the consumer to a micro site to capture profile and contact info. Results: 22% response rate and over 250000 names and data collected
  14. 14. CHANNEL PROMOTIONS B2C Custom Medical model Project: Diabetes Demo Kit Audience: Beauty Consumes Objective: C lient was having a hard time demonstrating their Diabetes product to patients and Dr.’s. They asked us to create a replica of their product complete with the “swooshing” sound that it makes when the insulin is injected. Solution: Using a CO2 cartridge we recreated the product in our offshore facilities. Results: Client has reordered this Demo kit several times over
  15. 15. CHANNEL PROMOTIONS B2C In-Store Promotion Client: Milkbone Project: Purchase with Purchase Audience: Retail clients Objective: Generate sales of Crunchy treats. Solution: Delivered 17,500 pieces to stores nationwide. Results: Reordered for 2011. Sold out of stores in 1 week.
  16. 16. CHANNEL PROMOTIONS B2C In-Store Promotion Client: Kmart Project: Santa Gift with Purchase Audience: Santa Visitors Objective: A giveaway to generate traffic to Kmart stores Solution: Delivered 150,000 pieces in 2 months from China. Results: Ornament was so well successful a rush re-order had to be created to meet demand
  17. 17. CHANNEL PROMOTIONS B2C On-pack Promotion
  18. 18. CHANNEL PROMOTIONS B2C On-pack Promotion In Chinese culture, a red envelope symbolizes good luck and is said to ward off evil spirits....
  19. 19. CHANNEL PROMOTIONS B2C On-pack Promotion
  20. 20. CHANNEL PROMOTIONS B2C Gift Program Client: Staples Project: Back to School Promotion Audience: Target 13-18 year olds during summer Objective: Increase sales during back to school promotion period Solution: “Geared4School ” sweepstakes in-store signage and targeted national ads prompted entry via mobile or online July 16 to Sept. 17 Daily & weekly prizes of hottest back to school products Grand prize of $10K shopping spree in Los Angeles with Ashley Tisdale, one of America’s hottest young celebrities, and star of the Disney Channel’s High School Musical and The Suite Life of Zach & Cody Results: 50% entered via text? Average of 800 text entries DAILY Almost 60,000 entries!
  21. 21. MERCHANDISE SELECTION Custom Product Development Client: Dooney & Bourke Program: Product Development Audience: Tweens to adult women Objective: Develop a price-point driven tote for Dooney & Bourke to sell in their stores, online and in their catalog. Solution: JNI Created a whole line of clear PVC & leather tote bags in different shapes and sizes Results: The collection has become one of Dooney & Bourke's best selling collections of all time.
  22. 22. Client: Paramount/Dreamworks Project: Madagascar II Movie Launch Audience: Motion picture press Objective: Create a movie-themed toy to be sent to the press Solution: A “jack in the box” was created using a vinyl King Julian in a shipping crate style box using art from the film poster. A custom sound-chip plays “I Like to Move it” when opened. Results: 8,000 units shipped 3 weeks before film opening. MERCHANDISE SELECTION Custom Product Development
  23. 23. EVENT SUPPORT Guerrilla Services Field Support Event Staff Brand Ambassadors Field Market Managers In-Store Demonstrators Street Teams Costumed Characters Bilingual Talent Photographers Samplers Street Marketing Campus Activation Mobile Media Hand-to-Hand Sampling Publicity Stunts Wearable Media Video Projection Flash Mobs Outdoor Postering Guerrilla Projections Chalk Stenciling Flyer Distribution Pull-Tab Posters Hotel Key Cards Branded Cups & Sleeves Mock Protests Program Management Custom Reporting Event Photo Gallery Location Scouting Program Portal Program Scheduling Fulfillment Data Collection
  24. 24. CHANNEL PROMOTIONS B2B Green Day: Album Release Warner Brothers’ Records needed to increase excitement and build awareness of Green Day’s latest album, 21st Century Breakdown, prior to release. Challenge Winning Strategy “… Warner Brother Records is happy, Green Day is happy, and JNI is my hero. Thank you for an amazing job well-done!” Mikael Mossberg , Warner Brother Records Testimonials <ul><li>3,000 posters distributed </li></ul><ul><li>250 stencils sprayed </li></ul><ul><li>20ftx30ft Guerrilla Projections </li></ul>Street teams stenciled large, biodegradable stencils and distributed 3,000 posters around NYC. Guerrilla projectionists played Green Day footage on open building walls in busy areas of the city, while speakers streamed clips from the new album. Highlights
  25. 25. CHANNEL PROMOTIONS B2B Event Support Client: Qualcomm – MediaFLO Technology Project: IBC Amsterdam [trade show] Audience: 49,000 Objective: PR – Consolidation + New business Solution: Branded private area next to main hall for invite-only evening party of entertainment and networking. Invitation and thank you gifts were all designed around theme. 2007 Theme - Havana Nights at the Beach 2008 Theme - Hollywood Nights at the Beach Results: Year-on-year increase in attendance yielding business consolidation. Now seen as “the” place to go during the event.
  26. 26. eProcurement Online Stores <ul><li>Merchandise </li></ul><ul><ul><li>Inventoried </li></ul></ul><ul><ul><li>JIT (Just-in-Time) Inventory </li></ul></ul><ul><li>Special Order </li></ul><ul><ul><li>Apparel ordering sites </li></ul></ul>
  27. 27. ECO FRIENDLY SOLUTIONS <ul><li>JNI is committed to fostering business partnerships that will improve the place we live in and do business by implementing projects that benefit our community environmentally, socially, economically and foster a sustainable future . </li></ul><ul><ul><li>Eco-friendly Products </li></ul></ul><ul><ul><li>Employee Involvement </li></ul></ul><ul><ul><li>Partners to get Involved Locally and to Share our Mission </li></ul></ul><ul><ul><li>Innovative Eco Products NEW to Market </li></ul></ul><ul><ul><li>Louder than Words </li></ul></ul><ul><ul><li>eOrders, eBilling, eTracking, eSamples </li></ul></ul><ul><ul><li>Recycling Programs </li></ul></ul><ul><ul><li>Education </li></ul></ul><ul><ul><li>Socially compliant and environmentally aware </li></ul></ul>
  28. 28. ECO FRIENDLY SOLUTIONS This site is dedicated to promoting products that benefit our community environmentally, socially, economically and to help maintain a sustainable future.
  29. 29. ECO FRIENDLY SOLUTIONS
  30. 30. SOURCING <ul><li>JNI Product Sourcing Advantage </li></ul><ul><ul><ul><li>Products sourced from US, Europe and the Pacific Rim </li></ul></ul></ul><ul><ul><ul><li>More than 3,000 manufacturing partners </li></ul></ul></ul><ul><ul><ul><li>Preferred vendor program with in-person meetings </li></ul></ul></ul><ul><ul><ul><li>Product trend-tracking </li></ul></ul></ul><ul><ul><ul><li>Multiple industry trade show attendance and research </li></ul></ul></ul><ul><ul><ul><li>Internal collaboration and sharing </li></ul></ul></ul><ul><li>Overseas Partners </li></ul><ul><ul><ul><li>SAI Socially Accountability International Compliant (based on standard customs schedule) </li></ul></ul></ul><ul><ul><ul><li>Product testing </li></ul></ul></ul><ul><ul><ul><li>Experienced in US and European markets </li></ul></ul></ul><ul><ul><ul><li>Certified by JNI’s Hong Kong and Shanghai offices </li></ul></ul></ul><ul><li>JNI Shop </li></ul><ul><li>A one-stop resource for thousands of products for any budget </li></ul><ul><li>JNItrack ™ </li></ul><ul><ul><li>World Shipping and Tracking </li></ul></ul><ul><ul><li>Shipments monitored through delivery </li></ul></ul><ul><ul><li>Detailed communication </li></ul></ul><ul><ul><li>• Program and Factory production updates provided by account coordinators </li></ul></ul><ul><ul><li>• Feet on the ground </li></ul></ul><ul><ul><li>Guaranteed delivery </li></ul></ul>
  31. 31. DISTRIBUTION <ul><li>Fulfillment Solutions and Kitting </li></ul><ul><ul><ul><li>Main Los Angeles facility over 30,000 square feet </li></ul></ul></ul><ul><ul><ul><li>Alarmed and Insured </li></ul></ul></ul><ul><ul><ul><li>Integrated infrastructure </li></ul></ul></ul><ul><ul><ul><li>Secure and accurate order processing via Internet, Phone, Fax and mail </li></ul></ul></ul><ul><ul><ul><li>Advanced inventory and accounting software </li></ul></ul></ul><ul><ul><ul><li>Online real-time access 24/7 </li></ul></ul></ul><ul><ul><ul><ul><li>Order status </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Tracking </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Administration </li></ul></ul></ul></ul><ul><ul><ul><li>Fulfillment management teams </li></ul></ul></ul><ul><ul><ul><li>Dedicated kitting work stations </li></ul></ul></ul><ul><ul><ul><li>Programs of all types and sizes </li></ul></ul></ul><ul><ul><ul><li>99.9% accuracy </li></ul></ul></ul><ul><ul><ul><li>Customer-service driven </li></ul></ul></ul>
  32. 32. CONCLUSION <ul><li>Jack Nadel International has served major companies domestically and abroad with a wide range of promotional services since 1953. </li></ul><ul><ul><ul><li>Street smart – JNI works to understand your project challenge from the ground up </li></ul></ul></ul><ul><ul><ul><li>JNI delivers effective strategy – approach, mechanics, solutions </li></ul></ul></ul><ul><ul><ul><li>Highly creative – clever and smart with unique perspective </li></ul></ul></ul><ul><ul><ul><li>Smooth execution – years of experience with the right team for you </li></ul></ul></ul><ul><ul><ul><li>Focus on ROI </li></ul></ul></ul><ul><ul><ul><li>Socially compliant and environmentally aware </li></ul></ul></ul>
  33. 33. THE ADVANTAGES ADD UP!

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