ESI Media

1. T H E H O U S E O F
Digital velocity Global influence InnovationLondon powerhouse

2. Thank you for exploring the House of ESI with us today. We hope we’ve left you feeling
excited and inspired about how we can become closer partners in the future.
This year has been one of unprecedented change for our business. As well as
evolving The Independent into a digital-only concern, we have expanded our offering
across print, digital, events and content creation. Our portfolio now contains only
profitable businesses, all with audiences in growth. We like to think that the ESI Media
proposition is more compelling than ever before.
Our ambition when we first started talking about the House of ESI was to change
perceptions of what we do. We wanted to do this not simply by telling you, but by
showing you and introducing you to the great people in our team who make it happen.
We hope you now have a clear understanding of how we work and the breadth of
unique solutions we can offer. Today we have gathered ideas and leads from you and
will be in touch to explore how we might bring these to life.
In the meantime, here’s a round-up of everything you’ve seen today and your key
contacts at ESI.
These are exciting times for ESI - we are looking forward to taking our
next steps with you.
Jon O’Donnell
Managing Director,
ESI Commercial
CROSS-MEDIA
SALES TEAM
OF THE YEAR
WELCOME

3. OUR SENIOR
LEADERSHIP TEAM
Jon O’Donnell
Managing Director, ESI Commercial
jon.o’donnell@esimedia.co.uk
020 361 51525
Scott Deutrom
Chief Revenue Officer, Digital
scott.deutrom@esimedia.com
020 361 53606
Deborah Rosenegk
Chief Client Officer
deborah.rosenegk@esimedia.co.uk
020 361 52547
Caroline Tredget
Chief Revenue Officer, Publishing
caroline.tredget@esimedia.co.uk
020 361 52264
James White
Chief Trading Officer
james.white@esimedia.co.uk
020 361 52560
Dan Locke
Chief Agency Strategy Officer
dan.locke@esimedia.co.uk
020 361 50721
Charlie Edelman
Director, Story Studio
charlie.edelman@esimedia.co.uk
020 361 52620
Louise Hunter
Director, ESI Live
louise.hunter@esimedia.co.uk
020 361 55203
Story Studio is ESI’s newly-launched commercial content creation
team. Story Studio brings together content and creative expertise
from the wider ESI Media business, leveraging the digital velocity
and global influence of ESI Media brands The Independent, the
London Evening Standard, indy100 and ES Magazine.
The team, whose content creators are embedded within editorial
departments, work closely with clients to produce multiplatform
creative native editorial and branded content campaigns. With
investment in video, infographics and social, Story Studio works
directly with editorial teams in key verticals such as film and
entertainment, fashion and beauty, food and drink, and science
and tech. Our campaigns utilise ESI Media’s premium data offering
to give clients targeted access to engaged audiences.
Led by Charlie Edelman, Director of Story Studio, the wider
team includes Kate Barlow, Head of Commercial Content; Ben
Bibbings, Head of Project Management; Michelle Gregory, Head
of Communications; and Nenad Bogojevic, Head of Design. The
team also includes editorial talent, such as Ellen E Jones – formerly
The Independent’s TV Critic.
STORY STUDIO
Charlie Edelman
Director, Story Studio
charlie.edelman@esimedia.co.uk
020 361 52620

4. ESI LIVE
ESI Live is our full service events team, with experience across
every type of live event. Dedicated to bringing your campaign,
message or product to life, ESI Live curate and produce awards
ceremonies, bespoke events, debates and conferences.
The events that ESI Live create put people within touching
distance of your brand. ESI Live provide that cut-through
moment, the money can’t buy experience, or a genuine
engagement through content and debate.
ESI Live supports our key editorial channels with annual,
high-profile awards and annual events. The Evening Standard
Theatre Awards, now in its 62nd year, is a highlight of the arts
calendar, attracting A-list guests, luxury brands, and a high
level of press interest.
Alongside our flagship events, with their raft of opportunities for
clients and sponsors, we are building our portfolio with content-
rich debates and forums. Next year will see the launch of London
Food Month, which will be a month-long showcase of the world’s
food capital, with a major new outdoor night food market. We are
looking towards the next Independent Travel Awards in early 2017,
as well as a number of new debates and forums.
Evening Standard Theatre Awards
Independent Travel Awards
British Film Awards
London Food Month
Independent Minds
Education City
Independent Minds
Young Progress Makers
Business Awards Progress 1000
Independent Minds
Independent Minds
NOV JAN MAYMAR JULDEC FEB JUNAPR AUG SEP
Louise Hunter
Director, ESI Live
020 361 55203
louise.hunter@esimedia.co.uk
Danny Mansfield
Head of Event Sponsorship
020 361 52628
danny.mansfield@esimedia.co.uk

5. Two-thirds
of that is spent
by Londoners
Evening Catch
A fifth of all UK online sales take place
during the commute
Key take-outs:
ESI readers use their evening commute
time to research and buy products
online and visit stores after work.
Evenings are the new weekend and the
evening economy is flourishing. More
than ever, evening advertising influences
immediate action.
Commuters are twice as likely to
think about advertising categories
during the evening commute as
the morning commute (when
thoughts are work-dominated).
The Achievement Study
ESI audiences are 91% more likely to feel
they’re achieving in life - higher than for the
audiences of our rivals.
Key take-outs:
Consumers measure how well they’re
achieving in experiences. ESI readers
make the most of experiences; they’re
theatre-goers, cinema lovers, late-night
shoppers etc.
Achieving today is about being savvy
and informed. ESI readers’ knowledge of
news/what’s going on in the world is one
of their top three enablers.
High achievers are drawn together in
urban centres, both influencing and being
influenced by each other. Two-thirds of
ESI’s workers have relocated in order to
achieve in life.
Commuter
‘mCommerce’
is worth £9.3bn
annually
The ESI Insight team work closely with the data team and produce research
into UK consumers and the ESI audience. It has been a busy year for the
team as we have produced two new, bespoke pieces of research, which are
brought to life here today.
ESI INSIGHT
We’ve created 13 new audience data
segments from our two recent studies,
to find out more contact
Jo Holdaway
Strategic & Commercial Data Director
jo.holdaway@esimedia.co.uk
020 361 54484
Ten learnings for advertisers from ‘Achievement’ and ‘Evening Catch’
1 6
2 7
3 8
4 9
5 10
Target the evening commute – commuters
are twice as likely to think about key ad
categories during their evening commute
(vs morning commute).
Celebrate everyday achievements - six out of
10 people like advertising that helps them do
this (especially if it gives them something to
show on social media).
Help your audience be savvy – 84% of UK
consumers say that in order to get on in life, they
need to understand how the world is changing
rapidly. Brands can play a role here.
Weekday evenings represent a great alternative
to weekend advertising – more people are
shopping in the evening than ever before. Half
of all commuters say it fits their lifestyle better.
Target ‘Commuter Commerce’ – commuter
‘mCommerce’ is worth £9.3bn annually – and
rising. A fifth of all UK online sales take place
during the commute.
Be achievement minded – 63% of consumers
want brands to help them achieve and 40% have
been inspired by advertising, while 35% say ads
help them see what they could achieve in life.
Be realistic – 67% get fed up with advertising that
portrays unrealistic achievements and 40% say
brands should associate themselves with people
who have ‘genuinely’ achieved.
Target potential achievers, as well as those
already achieving. Spot people likely to achieve
in life and build a relationship with them while
they’re striving, before they’re thriving.
Facilitate experiences - 58% of consumers say
they measure how well they are achieving in
terms of experiences. It is their most common
measure of achievement.
Target high-achieving communities – they
influence and are influenced by each other.
London is the biggest high-achiever community
in the West.
To look at the full versions
of both studies contact
Neil Sharman
Head of Audience and Insight
neil.sharman@esimedia.co.uk
020 361 53770

6. The Partnerships division at ESI is split into three disciplines - Creative
Solutions, Strategic Sales and Sponsorship – each with a dedicated team
working side by side. All three teams work equally across every platform
and brand in the ESI stable; their role is to understand our audiences
better than anyone else, and use every possible means of utilising the
power of the Evening Standard and Independent brands to produce
winning partnership opportunities.
We’ve shown you just a handful of potential new opportunities today – all
grounded in real-world insight and rooted in data on audience motivations
and behaviour.
You will also have been made aware of Launch Pad – the rigorous
process we employ to ensure the ideas and opportunities we come to
you with are best placed to answer each specific brief you send our way.
We’d love to bring this into your agencies and work together with your
teams to explore how to optimise the brief and response process to get
the best results from everyone involved.
If you liked any of the opportunities you saw today please get in touch to
develop them further with us.
PARTNERSHIPS Jo Aves
Head of Creative
Solutions
joanna.aves@esimedia.co.uk
020 361 52575
Zoe Bale
Head of
Strategic Sales
zoe.bale@esimedia.co.uk
020 361 53182
Steve Cording
Head of
Sponsorship
steve.cording@esimedia.co.uk
020 361 52327
Win a £250,000 digital campaign
by telling us how you would use our
digital platforms to activate your
client’s digital strategy.
To enter, simply tell us in 500 words or less, why
your brand would benefit from using our digital
platforms. The most compelling, innovative and
engaging entry (as assessed by our judges) will
win £250,000 worth of digital media space across
standard.co.uk and independent.co.uk. We’ll also
treat the winning team to a night taking over our
box at the O2.
Please email a maximum 500-word digital strategy
for one of your clients to houseofesi@esimedia.co.uk
before 5pm on the 22nd December.

7. W E A R E