Sky Media: Reaching Over 30 Million Homes
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Sky Media is a large media company with over 22 million customers in the UK and Ireland, £11 billion in annual revenue, and 31,000 employees across 30 main sites. It sells over 130 TV channels and has invested £4.7 billion in content, including producing original dramas and acquiring sporting rights. Sky Media uses data and technology to create targeted advertising products that combine household profile data from Sky boxes with advertisers' first-party customer data.
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Sky Media: Reaching Over 30 Million Homes
- 2. 5 Countries 22 million Customers £11 billion Revenue £4.7 billion Content investment 31,000 Employees 30 Main sites
- 3. Q2 ADDITIONAL CUSTOMERS 205k CHURN 10% 7.5m CONNECTED HOMES Sky UK/IE 39.5m PRODUCTS SOLDPROGRAMME SPEND £2.8bn SKY HOMES 12.3m
- 4. FOR KIDS CONTENT No.1 688m Q2 ‘CONNECTED’ VIEWS FORTITUDE: COUNTRIES SOLD TO 12050 SPORTING RIGHTS 35 PLANNED OVER 3 YEARS ORIGINAL DRAMAS 3700PROGRAMMES WITH +500K VIEWERS
- 6. EUROPEAN SCALE AND DISTRIBUTION CHANNELS 130+ AWARD WINNING PARTNERSHIPS 95% REACH OF UK POPULATION VIEWING 3m PANEL 28.4m UNIQUE USERS SKY SITES REACH A MONTH
- 7. What We Sell
- 8. Channel Portfolio Brands Entertainment Movies + Sport Music Kids Lifestyle News Documentaries Ethnic
- 9. Channel portfolio with great diversity Broad Younger Older Upmarket Sources: BARB/Techedge; Based on adults; Jan – Aug 2015
- 11. Shape of viewing in the Sky household Platforms Source: BARB/Comscore/Sky internal data (sky homes) calendar 2015 STB VOD Linear Timeshift Sky Go STB VOD Box Sets 78.5% 16.8% 2.6% 0.9% 1%
- 12. Products at Sky Media
- 13. Data Technology Content Our investment means Sky is in a unique position With access to all three pillars required to create Advanced Advertising products
- 15. The Sky box holds the household profile which determines targeting using up to 200 attributes. This can be updated daily and determines what ads the household sees. When one of the 76 AdSmart enabled channels has an ad break a hint code will tell the box to play the most relevant ad for that household seamlessly over the the linear ad. The ads only play out when the relevant audience is watching and advertisers are able to review with detailed online reporting. Relevant ads from that household are sent via satellite and stored on the box which can hold up to 500 ads an any time. 1 3 4 5 Advertisers choose their ideal audience from over 480 combinable attributes and are also able to use their own customer data. 2
- 20. a story me Tell Spot Sequential Content Sponsorship Advertise to those you know haven’t seen the ad on TV or reinforce to those who have. Allow brands to amplify sponsorships online during the campaign and maintain connection when in off season. Target online users based on TV viewing habits whether that by show, group of shows or genres from any channels on the Sky platform. Ensure that your creative campaign in seen in the order you intended delivering the right creative at the right time on the right screen. Tell thecreative story…
- 21. Display CTR +136% Home Insurance Video CTR 7x Comparison Websites Completion Rate +20% Gaming
- 23. Get in touch • www.skymedia.co.uk • @SkyMediaUK • Sky Media at LinkedIn Big Hero 6
- 24. Game of Thrones: Series 6