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Hearst April 2016
- 2. We are a media business. But we’re about more than just creating content and making money. We are driven by a bigger purpose. Our Purpose
- 3. TO GIVE PEOPLE THE CONFIDENCE TO LIVE THE LIFE THEY WANT TO LIVE
- 5. TRUSTED BRANDS AUTHORITATIVE EDITORIAL CREATING MEANINGFUL CONNECTIONS 24/7 HIGHLY SCALED AUDIENCES & TRUSTED ENVIRONMENTSSEAMLESS GLOBAL CONTENT PLATFORM THE HEARST DIFFERENCE CREDIBLE BRANDED CONTENT
- 6. The Hearst Difference Our proposition is what we offer our clients. We work with companies in a range of different needs and wants. But ultimately, we offer you one thing.
- 7. EVERYONE YOU NEED TO SPEAK WITH IN A PLACE WHERE THEY WANT TO HEAR YOU
- 8. EXCEPTIONAL CONTENT, ACCESSIBLE EVERYWHERE 1 IN 3 UK WOMEN1 IN 4 UK ADULTS1 IN 4 UK MEN 4.6M Magazines sold Every month 1.3 M Attendees across all Hearst Events 16M Adults Across Print and Digital network +2 M Licensed products sold at retail 19.3 M Fans and followers on FB, Twitter, Pinterest, Instagram 800K Subscribers Source: TGI Clickstream July ‘14 – DEC ‘15
- 9. ComScore Average Jan-December 2015 data,(Hearst is May- Dec 2015) Total UK Multi-platform LEADING THE WAY IN DIGITAL CONTENT PUBLISHING 14,869 12,014 8,198 9,236 8,407 5,534 5,100 5,411 4,944 0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 Hearst Conde Nast Digital Time Inc. (UK) Ltd Time Inc. US Network Bauer Xcel Media Group Future Publishing Limited Immediate Media Co.* Haymarket Media Group Dennis Publishing Sites UKUniqueVisitors(000s) UK UV’s – 2015 AVERAGE
- 10. ComScore July-December 2015, Total UK Multi-platform Ranking within Top 100 Properties Report LEADING THE WAY IN DIGITAL CONTENT PUBLISHING Greater online reach than
- 11. INTEGRATED ECOSYSTEMS AUDIENCE FOCUS STRATEGIC ACCESS BREADTH WITH DEPTH
- 13. IT’S ABOUT MOVING CONSUMERS IN THE ECOSYSTEM Editorial brand extensions Digital enhancement & social media amplification On the ground events Licensing Opportunities From Months to Moments Commercial brand extensions Brands’ ecosystems expansion
- 14. APPLIED TO ALL 24 HEARST MAGAZINE BRANDS
- 15. INTEGRATED ECOSYSTEMS AUDIENCE FOCUS STRATEGIC ACCESS BREADTH WITH DEPTH
- 16. Targeting Audiences – Identifying and leveraging segmented audiences – Tailored channel made of mix of magazines brands – Providing access to a valuable, highly engaged, and primed audience PREMIUM REACH ENGAGEMENT & RELEVANCE VOICE & INFLUENCE A U D I E N C E B R A N D C O N T E N T Runs across mobile, desktop and tablet Standard formats – Leaderboards, MPUs & Mobile banner Large formats – Billboards,HPUs
- 17. CONTEXTUAL BEHAVIORIAL PERSONAS Identifying & leveraging segmented audiences across key categories and interests Hearst ID Pre defined custom target groups built by overlaying 3rd party data on top of 1st party interest taxonomy Using inferred and declared 1st and 3rd party data to reach targeted users
- 19. INTEGRATED ECOSYSTEMS AUDIENCE FOCUS STRATEGIC ACCESS BREADTH WITH DEPTH
- 20. Business & Advertising solutions - Client focused-business - Increasing range of services - Expanding number of platforms - Simplified curated offer - Six key solutions
- 21. Our world class branded content service Collaborative approach from day one, working closely with you to plan, create and launch campaigns that get the results you need. We’re experts in a range of formats like native, advertorial, promotion, partnership and traditional display. Above all, we don’t distinguish between print, digital or experience Creating the message that meet your customer on their terms
- 22. Massive audience with pinpoint accuracy Our network encompasses more than 30 premium web and mobile sites that reach 1 in 3 UK women and 1 in 4 adults. Using rich data and powerful tools, Hearst Digital tracks and targets the audiences you need, achieving both massive scale and pinpoint accuracy. Our deep insights expose not only who consumers are, but also what they are looking for, and why they are looking for it. We work closely with you to understand how your brand meets their needs. Getting your messages in the right context and at the right time
- 23. Translating quality content into show stopping events A live experience is an essential part of any successful brand campaign. Hearst Live translates our quality content into immersive, show-stopping events, giving your core customers a taste of your offer. This effect is then amplified through our content network and social channels. We provide a full range of experiential marketing, from high-profile sponsorship at the Elle Style Awards, to dedicated brand presence at Cosmo FashFest, to fully bespoke experiences curated by our world-class event experts. We work closely with your team to understand your audience and your goals, building authentic experiences Creating lasting value for your brand
- 24. Setting the standard of excellence Hearst Luxury connects the world’s most premium brands with high-value audiences, through a curated network of beautiful content and experiences. Owner of trend-defining, iconic and revered brands including Harper’s Bazaar, Elle, Elle Decoration, Town & Country, Red and Esquire, Hearst Luxury covers the full spectrum of the luxury lifestyle. Our dedicated solution guarantees that your products and services will always be experienced at their very best. Giving you access to a confident, opinion forming and discerning audience
- 25. Giving you a team of expert content creators If you have a brand, you are a publisher. As a publisher you need to create regular, quality content that will interest and excite your customers. Hearst Made gives you a team of cutting-edge content creators with over a century of world-class publishing experience. We begin with a deep understanding of your audience, before crafting a bespoke publishing ecosystem around them. This involves relevant, topical content for web and mobile, social channels, events and of course high-quality print content – all working to ensure your brand connects with your audience in the right way, at the right time. Crafting your brand’s very own content ecosystem
- 26. Exclusive licensing partnership opportunities across our brands Whether you need to make a splash with a new product, or revitalise an existing range, we provide instant access to massive audiences in the most competitive marketplaces. Our Licensing programme was established over a century ago with the revered Good Housekeeping ‘Seal of Approval’. Today, it offers a broad range of categories from high-fashion to health & fitness, interior design to weekend escapism. Reach new customers in exciting ways
- 27. EMPOWERING WOMEN THROUGH HEARST SOCIAL INITIATIVE
- 28. A broad, multi-brand initiative aimed at B2C and B2B audiences Underpinned and supported by our female focussed brands Comprising a web hub, branded events, video & social media campaigns Hearst Empowering Women
Editor's Notes
- At Hearst, we publish some of the best loved media brands in the UK that produces best-in-content on an everyday basis. But we’re about more than just creating content and making money. As a business, we are driven by a bigger purpose…
- …A thought that drives everything we do, from the content we create to the partnerships we make to the daily conversations we have. More than just entertainment and escapism, we believe magazines should play an important role in people’s lives. They should be a source of inspiration and empowerment. Assurance and empathy. Advice and ideas. They should give people the confidence to live the life they want to live. Let’s take a look how we do this.. (MOVIE PLAYING NEXT)
- We host a national conversation about fashion, cooking, fitness, TV, work, celebrities and life. You can find it in magazines at lunch breaks, on mobiles on the train home and on tablets on lazy Sundays in bed. We have, and will always entertain and give people an escape from their day. As a business we are committed to providing this on our audience’s terms – on any format, any device and at any time. THE SUCCESSFUL MEDIA COMPANIES ARE THE ONES WHO GROW THROUGH INNOVATION. AT HEARST, THAT INNOVATION TOUCHES EVERY PART OF OF BUSINESS - FROM CONTENT DEVELOPMENT, TO AUDIENCE GROWTH TO THE TECHNOLOGY THAT POWERS OUR BEST IN CLASS PLATFORM AND OUR DATA.
- So what does it mean for you as our partner? At Hearst we work with a wide range of clients that have different needs and wants. We always ensure that we answer and find a bespoke solution for each. But in addition we give you one same thing, a unique point that is true across everything we do at Hearst..
- Everyone you need to speak with in a place where they want to hear you. Our USP brings together two important elements of Hearst: Firstly, our scale – we are one of the biggest media networks in the UK, reaching millions of people every day. And secondly, the environment we create for our audience. Because of the quality of our content, and the way it inspires confidence, our audience is primed for your products, ideas and messages.
- WE HAVE BEEN WORKING HARD DIGITALLY FOR THE PAST 18 MONTHS FOCUSING ON OUR DIGITAL PRODUCTS WE HAVE NOW GROWN OUR ONLINE REACH TO A POINT WHERE WE STAND AS A TOP DIGITAL MEDIA PROPERTY IN THE UK
- ACROSS HEARST’S BRANDS, WE REACH MORE PEOPLE THAN PINTEREST, BAUER EXCEL, BUZZFEED, CHANNEL 4 AND NETFLIX. WE ARE A TOP 30 DIGITAL UK PROPERTY OUR SITES COMBINED NOW STAND WELL AHEAD OF OUR TRADITIONAL COMPETITIVE SET AND ALONG SIDE NEWSPAPERS, TV AND PUREPLAY DIGITAL GIANTS
- With 25 of the most loved media brands in the UK, from renown luxury and lifestyle evergreens to more fast path consumed entertainment and millennial brands, our portfolio has a great audience breadth of with depth of content. Therefore we ensure that we give you a strategic access to our integrated ecosystems, while keeping in mind that you are after a particular audience. So we have build our solutions that way.
- Hearst is built on unmatched journalistic heritage, creativity and integrity to bring brilliant ideas and stories to millions. In all the commotion, it can be easy to forget the quality, something which is more vital now than ever before. But we don’t. It doesn’t matter if it’s a cover story or an email, a new digital product or a partnership – our high standards for craft and creativity will always remain. Whatever we do, it’s all about getting content to our audiences in the right ways, in the right places.
- So we have moved our magazines brands from months to moments in order to keep talking to our audiences on their terms. Our brands’ ecosystems expansion gives you the opportunity to reach your customers at all times in a meaningful way : on a platform that they have chosen. Whether on our websites, mobile platforms, through our social media network, or on the ground experiential solutions, you always have access to them.
- And we follow this strategy for all our magazine brands within our network.
- In parallel of moving from months to moments to keep talking to our audiences on their terms, our priority is also to keep talking to you, our partners and clients on your terms. Our audiences - readers, users, customers – are collected by demographics, interest, common behaviour, shared aspiration. We are the market makers where you can meet and talk to them.
- Hearst offers its readers an enormous breadth and depth of content across a huge array of interest areas For advertisers, it presents an opportunity to target readers actively engaged in content in a relevant contextual environment. The combination of engaging users with content they're passionate about and advertising messaging in a relevant context is very powerful.
- Hearst ID is our bespoke audience solution where we offer clustered targeting options based on context, behavior & persona, through 1st & 3rd party data across our portfolio on all platforms It gives you the chance to target our premium audience based on contextual and/or data driven segments. You can then target a very specific audience across multiple Hearst digital platforms.
- The individuals included in the same Persona share the same decision making processes and consuming habits, tend to have similar outlook on the world and share distinctive common traits which influence how strongly and how positively they respond to particular categories of products. Here are only a few examples that we can access across our Hearst network. More than 30 different personas can be targeted through Hearst Digital.
- With quality media content always accessible to a wide range of segmented audiences, our business & advertising solutions are also built to ensure you always have a strategic access to Hearst that fits your ROI objectives.
- We’re a client focused-business. As our industry evolves, we offer an increasing range of product & services across an expanding number of platforms. To keep things as clear as possible, we’ve curated our offering around six key solutions – each one designed specifically to meet your needs.
- Our world-class branded content service. In a world where consumers are turned off by traditional advertising, we get your brand noticed with original, world-class content. You can trust us to know what works - we do it every day for the biggest magazine titles in the world. Our approach is collaborative from day one, working closely with you to plan, create and launch campaigns that get the results you need. We’re experts in a range of formats like native, advertorial, promotion, partnership and traditional display. Above all, we don’t distinguish between print, digital or experience - we create the messages that meet your customer on their terms.
- The digital magic that pinpoints the people you need to speak with, in the places they want to hear you. Our network encompasses more than 30 premium web and mobile sites that reach 1 in 3 UK women and 1 in 4 adults. Using rich data and powerful tools, Hearst Digital tracks and targets the audiences you need, achieving both massive scale and pinpoint accuracy. Our deep insights expose not only who consumers are, but also what they are looking for, and why they are looking for it. We work closely with you to understand how your brand meets their needs, ensuring they get your messages in the right context and at the right time.
- A live experience is an essential part of any successful brand campaign. Hearst Live translates our quality content into immersive, show-stopping events, giving your core customers a taste of your offer. This effect is then amplified through our content network and social channels. We provide a full range of experiential marketing, from high-profile sponsorship at the Elle Style Awards, to dedicated brand presence at Cosmo FashFest, to fully bespoke experiences curated by our world-class event experts. We work closely with your team to understand your audience and your goals, building authentic experiences that create lasting value for your brand.
- High-fashion is an exclusive and indulgent world. Hearst Luxury connects the world’s most premium brands with high-value audiences, through a curated network of beautiful content and experiences. Owner of trend-defining brands including Harpers Bazaar, Elle, Elle Decoration, Red, Town & Country and Esquire, Hearst Luxury covers the full spectrum of the luxury lifestyle. Our dedicated solution guarantees that your products and services will always be experienced at their very best, by an opinion-forming, engaged and discerning audience.
- If you have a brand, you are a publisher. As a publisher you need to create regular, quality content that will interest and excite your customers. Hearst Made gives you a team of cutting-edge content creators with over a century of world-class publishing experience. We begin with a deep understanding of your audience, before crafting a bespoke publishing ecosystem around them. This involves relevant, topical content for web and mobile, social channels, events and of course high-quality print content – all working to ensure your brand connects with your audience in the right way, at the right time.
- Hearst Suite is an exclusive licensing partnership with our world-class, widely-loved brands. Whether you need to make a splash with a new product, or revitalise an existing range, we provide instant access to massive audiences in the most competitive marketplaces. Our Licensing programme was established over a century ago with the revered Good Housekeeping ‘Seal of Approval’. Today, it offers a broad range of categories from high-fashion to health & fitness, interior design to weekend escapism. Whatever your market, we’ll help you create compelling propositions, allowing you to reach new customers and reinvigorate existing ones in exciting new ways.
- Capturing the unique spirit of feminism at the heart of Hearst’s world-renowned titles, our initiative brings together expertise and advice from across the entire Hearst portfolio, creating a practical resource designed to help every woman fulfil her potential.
- The initiative builds on Hearst’s market-leading heritage, expertise, and passion for sharing ideas and inspiration with the power to change women’s lives. It also provides a unique opportunity for brands and advertisers, from collaborations and event sponsorship, to advertising on the website.