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How to Make Money on Instagram
- 1. HOW TO MAKE MONEY ON Instagram
- 2. About Me Alyssa Ramos Social Media Influencer Travel Blogger Solo Traveler "I travel for a living" "Inspirational solo female traveler who takes really good photos with a GoPro and selfie stick." - Started 2.5 years ago - Run everything on my own - Organic growth to 100k followers - Travel full time (AKA homeless) - Sole income from Instagram & blog - Work 12+ hours/day every day - Earned $25k in 2016 (traveled to 22 countries) - So far secured $13k in deals for 2017
- 3. WHAT MAKES AN INSTAGRAM INFLUENCER? • INFLUENCE over an audience • Awesome content • Expertise, Experience, Establishment • Proven ROI • Popularity
- 4. WHAT IS INFLUENCER MARKETING? Using social media influencers to market products, businesses, and destinations to a specific target audience. Top Benefits for Brands (according to AdWeek) 1. Creating authentic content 2. Driving engagement 3. Driving traffic 97% said it's effective 76% said most difficult is determining ROI Influencer marketing budgets to double in 2017
- 5. TIPS FOR BECOMING A SUCCESSFUL INFLUENCER • *Do you just want free stuff, or do you want this to be your career?* •Passion will ALWAYS Prevail! • -WHAT are you good at? (niche) • -WHY is your content better? (creative content) • -WHO will want to follow you? (target audience) • -HOW are you going to make it happen? (business plan)
- 6. STEP 1: FIGURE OUT "YOUR THING" Solo Adventure Travel Luxury & Lifestyle Photography Bright/action/scenic/HDR/GoPro Bright/relaxing/products/iPhone Light/soft/whimsical/Cannon
- 7. STEP 2: GROW YOUR AUDIENCE • KNOW YOUR AUDIENCE! • Consistent, quality content • Promoting on other platforms • Getting featured & featuring • Incentives • Using hashtags and tags • Engage, engage, engage! • Be careful with Growth Hacking! • (PS: Bots & Paying will only hurt you!)
- 8. WHEN SHOULD YOU START GETTING PAID? • When you honestly feel like you can successfully sell something! • Is your engagement real? Does it match up with your following? Brands notice! • 20k : Start trying for exchange collabs • 40k : Start trying for paid collabs • 80k : Start getting paid collab requests
- 9. HOW TO PITCH TO BRANDS • Create a Media Deck • Find Brands & Contact Info • Stalk on Social Media • Write a Compelling Email Pitch • Have a Business Plan • Powerful Package Options • Influencer-Brand platforms • Agencies
- 10. HOW MUCH TO CHARGE • Can you offer a good ROI? • Minimum: 0.5% X Follower count • Or $0.15 X Avg. Engagement • Perks, packages, and negotiations • How to respond to "We don't have a budget for influencers" • When to accept unpaid posts
- 11. MY BIGGEST TIPS - Be Real Think of Others First Be Smart Work Your Ass Off @MyLifesATravelMovie Info@mylifesamovie.com "Dreams Don't Work Unless You Do"