This document provides an overview of practical social media marketing for startups. It discusses that while 80% of startups do social media marketing because it's free, 90% fail because it is difficult. It then introduces Fanchimp as a tool that can save 10 hours per week organizing a social media marketing campaign and make social media marketing simple to do in just 20 minutes per week without experience. The document outlines Fanchimp's features and provides a 30-day free trial to use the tool.

1. PRACTICAL !
SOCIAL MEDIA MARKETING!
FOR STARTUPS
Claudio Carnino & Nicoletta Donadio, Fanchimp.com

2. CLAUDIO !
CARNINO
CEO!
Developer
NICOLETTA !
DONADIO
Graphic Designer!
Social Media strategist

3. - 80% of startups start doing SMM because it’s free
- 90% of them fail, because it’s hard

5. Save 10 hours a week organising your
Social Media Marketing campaign
!
!
!
!
!
www.fanchimp.com

6. Become social media marketer in 1 hour.
Just for today!

7. WHAT IS
SOCIAL MEDIA
MARKETING?
1

8. CREATE A COMMUNITY!
OF FANS AROUND!
YOUR BRAND.

9. HOW SMM WORKS?
1.1

10. SHARING THE RIGHT
MESSAGES ON SOCIAL
NETWORKS

14. IT’S NOT PAID
ADVERTISING.

15. IT’S SHARING THE
RIGHT CONTENT, IN THE
RIGHT WAY.

16. PREPARATION
!
2

17. DECIDE YOUR STYLE
!
2.1

18. Personal and confidential!
Professional !
As a family!
Very high profile!
Funny guy
Consider who is your target customer

19. CREATE A CONNECTION
WITH YOUR AUDIENCE
Make your fans feel who you are.!
Show you’re similar to them.
Don’t fake a style that’s not yours. !
Your followers will feel it.!
You’ll get bored of faking.

20. CREATE YOUR
FACEBOOK & TWITTER
PAGE

21. SHARE INTERESTING
CONTENT RELATED TO
WHAT YOU SELL
2.2
to grow the number of fans.

22. CREATE VALUE
Thinking about your target customer!
!
Is this content valuable for him?!
Is this content interesting for him?

23. INTERESTING CONTENT
News, images and videos about:!
•you!
•your personal life!
•your work!
•etc

24. INTERESTING CONTENT 2
News, images and videos about:!
•interesting articles!
•guide and tutorials!
•news!
•videos!
•events!
•everything related to your market!
•etc.

25. THIS IS WHY IS
IMPORTANT TO SHARE
INTERESTING CONTENT

26. Shop: BarraganPainting

27. News/
Content
FB page Fans Friends of Fans

28. News/
Content
I like it!!
Share!!
FB page Fans Friends of Fans

29. News/
Content
I like it!!
Share!!
FB page Fans Fans’ Friends
I like it!
Follow page!
I like it!
Follow page!

30. INTERESTING CONTENT!
INCREASE FANS

31. SHARE YOUR PRODUCTS
2.3

32. FANS WILL BE ABLE TO
VISIT YOUR WEBSITE
!
!
SOME WILL BUY/CONVERT

33. NOT JUST PRODUCTS
BUY, BUY, BUY
buy, buy, buy

34. Shop: BarraganPainting
Shop

35. IS IT ALL? NO.

36. SHARE 4 CONTENT !
PER DAY
2.4
On Twitter it can be much more

37. PERFECT RATIO
Interesting
content
Interesting
content
Product
Interesting
content
1 product, 3 interesting contents

38. WHY 4 PER DAY?
Every message is viewed only by 5-15% of fans (FB).!
!
Publishing in different hours of the day you’ll get to
different people
To maximize the number of people
who will see the message

39. SHARE EVERY DAY
2.5
of the year.

40. SERIOUSLY EVERY DAY!
Be constant to get higher reach on Fb.

41. THE END
OF THE THEORY
Simple?

42. 2.6WHY FACEBOOK
DOESN’T SHOW MY
PAGE?
Let me explain.

43. FACEBOOK EDGE RANK
Higher the rank of your page, higher the number of
people who see your messages.
How to increase it?!
• Publish content every day!
• Publish with constancy!
• Create interaction

44. I LIKE IT! = VICTORY
When a user click on “I like it”, the rank increase. !
A lot.

45. SO PUBLISH GOOD
CONTENT AND EVERY
DAY

46. 2.7PINTEREST,!
INSTAGRAM,!
GOOGLE+ ???

47. PINTEREST WORKS
It works.!
If you use it already, !
pins photos about the content that you share.

48. INSTAGRAM, NO
No link.!
No api & tools.

49. GOOGLE+ MMMM..
It’s recommended, for SEO.!
Maybe in the future.

50. 2.8
WHEN IT’S THE RIGHT
MOMENT TO START?
Now. It takes time before getting ROI.

51. SOCIAL MEDIA MARKETING
IN REALITY
3

52. DEFINE YOUR MARKET
AND INTERESTS
3.1
With keywords

53. PHOTO APP STARTUP
Keywords:!
photos, pictures, camera, art,!
photo effects, filters, photo contents, photo fairs

54. IF YOU SELL JEWELRY
Keywords:!
jewelry, necklace, earrings, trends, !
fashion, DIY, beauty

55. GOOGLE KEYWORD
PLANNER
Related keywords. Get new ideas.

56. SEARCH FOR BLOGS
THAT PROVIDES GOOD
CONTENT
3.2

57. GOOGLE SEARCH
“Best Photo filter”!
“Top photography tips”!
“Blogs about jewelry”

58. WHEN YOU READ AN
INTERESTING ARTICLE
CHECK THE SOURCE

59. SAVE THE BLOG
On the browser’s favorites!
or in Feedly,!
or in Fanchimp.

60. TALK ABOUT YOUR
PRODUCT
3.3

61. WHAT ABOUT?
Link to buy!
Show the value of your products!
Opinion of customers!
Show screenshot!
Explain the product works!
Promotions!
Interviews

62. HOW?
Creatively!
Not spammy!
Good looking photos!
Nice formatted text!
Short urls!
Different!
Original!
!
Follow your style

63. News’ title + Personal comment + Link

64. SCHEDULE THE
CONTENT
3.4

65. SERVICES THAT HELPS
YOU MANAGE YOUR
#SMM CAMPAIGN

68. CREATE A ROUTINE
(1 TIME PER WEEK)
3.5

69. CHECK YOUR PAGES !
DAILY
3.6

70. AND VOILÀ!

71. simple?You need some experience

72. quick?Not so much. 6h to do it ok. 10h+ to do it well

73. it’s an
investment

74. SOCIAL MEDIA MARKETING
SIMPLIFIED
4

75. THE TOOLS OUT THERE
ARE MADE FOR EXPERT
Good products, but not for everybody.

76. Everybody wants to do SMM because is free.!
!
90% of them fails.!
Too much time and experience required.!
!
and so they waste time.

77. Save 10 hours a week organising your
Social Media Marketing campaign
!
!
!
!
!
www.fanchimp.com

78. Without experience, 20 minutes a week.

79. Just add your personal style.

80. fanchimp.com

81. About me

82. About me

83. News sources

84. News sources

85. Publishing!
Queue

86. simple?Every page has a mini-video tutorial

87. quick?It takes just 20 minutes a week.

88. does it works?
Yes.

90. Average review!
5 on 5

91. 30 DAYS FREE TRIAL
NO credit card required. NO commitment.

92. Pretty neat, right?

93. Thanks

94. Download the slides here!
http://bit.ly/smm-startup
Questions?
claudio@fanchimp.com or nicoletta@fanchimp.com