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Lou & Harry's
- 1. Digital Strategy Advertising 420 Final Presentation Anne Corden Virostek
- 2. Goals •Expand the use of social media such as Facebook and Instagram •Create a search engine optimized brand •Create a Mobile App •Increase Inbound Marketing
- 3. Website: http://louhas.com Simple. Straightforward. Informative. But, use some color or make the website more enticing!! You are supposed to be one of the most “hopping” bars on campus.
- 4. Social Media - Facebook • Create relationships with your customers and your community • Become “Friends!”
- 5. Social Media – Instagram @louandharrysel • Use Insta-stories to give sneak peaks of the bars setup and fun night ahead • Or to film a packed night at the bar! Give a Follow, Get a Follow!
- 6. Search Engine Optimization • Focus on key search words! • Need to invest more in order to show up in the top 5 results for at least one of these searches Good Food! Cheap food!EL Nightlife!
- 7. Mobile App Lou & Harry’s • Create a Mobile App to send customers notifications, reminders and special Loyalty Member deals! • Photos from fun nights at the bar can be found on the app as well!
- 8. Big Idea!! • Hire students as promoters to utilize their own social media and networks to promote the bar – People want to go wherever their friends are!! • Create fun/catchy saying for your bar!
- 9. Monitoring •CPM on Facebook and website •Increase social media followers •Follow promoter’s network •Increase email newsletter contacts
- 10. Ideas Put Into Motion September 25th, 2017 December 2nd, 2017 Making relationships with customers and the community! Creating Promotional deals to increase subscribers through Instagram and Website newsletters!