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Uploaded byWil Reynolds
Affiliate Summit Keynote - No Shortcuts
This document discusses strategies for building quality backlinks without taking shortcuts or engaging in unethical tactics. It suggests identifying organizations like clubs that could be sponsored, raising funds for causes they support to earn links, helping with curriculum development for universities, and creating scholarship opportunities for students that include the sponsor's keywords in the naming. The document emphasizes building strong, long-term connections through social media and content rather than quick tactics that could run afoul of search engine guidelines.
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Affiliate Summit Keynote - No Shortcuts
- 1. No more ****ingShortcutsDate:August 21, 2011Author:Wil Reynolds (@wilreynolds)
- 2. Think of amentor2
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- 13. easy, shortcut, painless,4 hour work week, effortless13
- 14. Any of yourheroes ever build a business “sculpingpagerank”14
- 15. 15Fall in lovewith easy
- 16. 16Fall in lovewith hard
- 17. How I gotHERE17
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- 23. Took the hardway to get here23
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- 25. Shortcut tactics thatwin 25
- 26. 26Luke, I spinarticles and whoop your ass!
- 27. 272 Devious Examplesto get .edu’s
- 28. Pollute the web28Finda web issue ticketing systemSearch for .edu’s onlyFind the footprint & submit a ticketBuild links to itRepeat
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- 30. 30Find a CMS/wikiSearch for .edu’s only using that CMSFind the footprint (inurl)Submit public contentBuild links to itRepeat
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- 32. I Got .eduspam links32
- 33. 33Links on anaccounting club to:Shoe PolishDirect TVMoving companiesPsychics
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- 35. How do Iget .edu’s?35
- 36. In an “Angelic”way36
- 37. 37I can beatthe Dark Side!!!
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- 39. 39Find clubs ontopic that you could sponsor:Snowboarding Clubs – Give a snowboard away, with a badge – supported by [client]Wine Clubs – Time with a top sommelier- “the science of wine”
- 40. Raise Funds forInjured Snowboarders40
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- 43. 43Help w/ CurriculumProfessorFocus Group?What would you link to?
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- 46. Today we strikeback46
- 47. Use Social todrive SEO47
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- 50. 1 Person1 Session1Retweet50
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- 52. What are youdoing10 = 10,00052
- 53. What VALUE areyou adding?53
- 54. Do you believein the power of one touch?54
- 55. Yes = stayNo= leave55
- 56. Let’s talk socialmedia…56
- 57. Google will eventuallyfigure it out57
- 58. 25%of their bonusdepends on it58
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- 61. More / LessLikelyto click?61
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- 69. No investment inbuilding TRUST69
- 70. New Circle ofTrust70
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- 72. 72Fake profiles &AUTOMATED bots!!
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- 77. What can youdo with this data?77
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- 79. Opportunity to improve,connect, touch79
- 80. Improve ConnectionsGain TrustGainSEO Results80
- 81. Underutilized assetBadges, Giveaway,Social Votes81
- 82. Underutilized assetBadges, Giveaway,Social Votes82
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- 85. We will makebuttons supporting your org85
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- 87. Are you goingto wait until Google gets it right?87
- 88. How to getquality .edu linksPart II88
- 89. Find .edus listingscholarships – make one ($1000)89
- 90. Better than spending$1000/month on crapy .edu’s90
- 91. Name the scholarshipwith your keywords91
- 92. 15% to usethe anchor textPeople are lazy92
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- 96. 96Pay feeble bloggersfor links in blogrolls!
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- 101. 101We have aproblem…
- 102. 102We have aproblem…
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- 107. Reverse Engineer ABadge Strategyw/ Google Image Search105
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- 109. Great time touse SERP overlay…107
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- 113. Connections are alwaysvaluable111
- 114. STRONGConnections are alwaysvaluable112
- 115. Are your readyto build…113
- 116. 114Army of littlehelpers
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- 118. 116This “asset building”/ “1 touch” thing sounds hard
- 119. Once you havea strong social following…117
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- 122. 120export.ly Twitter followersURL in their profileLocationFollowers/Followeds
- 123. 121export.ly Twitter followersURL in their profileLocationFollowers/FollowedExtra Credit:Rapportive – find all other profiles
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- 128. 126Export.lyWho follows me?+SEOMOZWhois NOT linking to me?
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- 133. 131Flaw:People sometimes linkto personal sitesLots of blog commenting can throw this (filter nofollows)
- 134. Still a greatway to get started132
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- 138. 136RowfeederWho RT’s me?+SEOMOZWhois NOT linking to me?
- 139. I control you,Retweet me!137
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- 141. 139Bring it intoexcel
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- 143. 141When a highvalue account RT’s me but is NOT linking…now is the time!
- 144. 142Would you likea link from those trying to rank for your keywords?
- 145. 143Export.ly(follower info)URLs inprofileScrape / Import RankingsURLs in top 50/100
- 146. 144Lookup rankings vs.URLs in follower profiles
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- 149. 147Help us makethis better@ethanlyon
- 150. A whole newapproach to content148
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- 152. 250 dollars foran article?150
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- 157. site:amazon.com"most recent blogposts from" [keyword]155
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- 160. Use Google Toolsfor ideas158
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- 165. Willing to payto build some truly authoritative content?163
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- 167. Who’s going towin in the long run?165
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- 169. Building content thatconverts167
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- 174. That is whatyou write172
- 175. When is thelast time you got sales from a spun article site?173
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- 178. I bet yougot some broken links176
- 179. I bet yougot some quality broken links177
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- 181. Buy the domainRe-buildthe resourceBuild links179
- 182. 180Lets Go &Make Darth Sad
- 183. Build assetsBuild anarmyNO Shortcuts181
- 184. NEVER worry abouta “Google update” again.182
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