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The Intersection of Public Relations & SEO
The document discusses the challenges in SEO and PR, emphasizing the importance of client control and building genuine relationships rather than relying on traditional link-building tactics. It highlights the necessity for creating valuable content that resonates with consumers instead of churned press releases. Various tools like Muck Rack, TweetDeck, and BuzzSumo are mentioned as resources for tracking journalists and crafting effective outreach strategies.
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The Intersection of Public Relations & SEO
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- 3. 3 @wilreynolds wantto Fight For client control
- 4. 4 @wilreynolds Fightfor TheirCustomers
- 5. 5 @wilreynolds BeliefthatSEOsare MORE THAN…
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- 7. @wilreynolds How longwas a list of PR sites going to be the way to victory?
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- 10. @wilreynolds Are theseyour “Link Builders”
- 11. @wilreynolds Who wokeup this morning hoping to get a spam email or a press release?
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- 17. @wilreynolds You createdan infographic @wilreynolds
- 18. @wilreynolds “You createdan infographic” @wilreynolds
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- 24. @wilreynolds Territory! Who’swin is it?
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- 27. @wilreynolds The Roleof Social
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- 32. @wilreynolds Unlock SocialUnlockSEOUnlock PR https://www.flickr.com/photos/lynnder/
- 33. @wilreynolds The Mixis a MUST! https://www.flickr.com/photos/lynnder/
- 34. @wilreynolds No oneis waiting for your release! https://www.flickr.com/photos/mike52ad/
- 35. @wilreynolds Your ForcedStories are a blur https://www.flickr.com/photos/mike52ad/
- 36. 36 @wilreynolds Trafficdrivingis not taking care of your customer!
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- 46. @wilreynolds Relationshipsare Fragile https://www.flickr.com/photos/filtercollective/
- 47. @wilreynolds SEO’s whymust you scale everything?
- 48. 48 @wilreynolds Builta CLICK!
- 49. 49 @wilreynolds Losta CLIQUE!!
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- 53. @wilreynolds Do itagain!
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- 55. 55 @wilreynolds “Accordingto a recent study”
- 56. 56 @wilreynolds Brandas Publisher
- 57. @wilreynolds Write contentpeople want, NOT Press ReleasesNOT churned content on a calendar
- 58. @wilreynolds Where arethese guys?
- 59. @wilreynolds Where arethese guys?
- 60. @wilreynolds Where arethese guys? Whole lot of 0’s
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- 69. © 2014 SEERInteractive | All Rights Reserved page 69 http://muckrack.com/whoshared/ • Helps you see what content journalists have shared • Find journalists for publications • + Run through twtrland • + Make an alert for Jornalist and story MuckRack
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- 72. © 2014 SEERInteractive | All Rights Reserved page 72 https://tweetdeck.twitter.com/ • Lets you manage your list of journalists • Lets you track people sharing your assets TweetDeck TweetDeck
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- 81. © 2014 SEERInteractive | All Rights Reserved page 81 http://twtrland.com/ • Individual’s famous words • Company accounts (audience interests) • Who your target journalist engages with Twtrland Twtrland
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- 90. @wilreynolds Are yourcompetitors followed by more journalists?
- 91. © 2014 SEERInteractive | All Rights Reserved page 91 http://www.facebook.com/ Facebook Graph Search Facebook
- 92. © 2014 SEERInteractive | All Rights Reserved page 92 http://www.buzzsumo.com (Popular content for sites / competitors) Buzzsumo Buzzsumo
- 93. © 2014 SEERInteractive | All Rights Reserved page 93 http://www.buzzsumo.com (Popular content for sites / competitors) Buzzsumo Buzzsumo
- 94. © 2014 SEERInteractive | All Rights Reserved page 94 http://www.buzzsumo.com (Popular content for sites / competitors) Buzzsumo Buzzsumo
- 95. © 2014 SEERInteractive | All Rights Reserved page 95 http://www.buzzsumo.com (Popular content for sites / competitors) Buzzsumo Buzzsumo
- 96. © 2014 SEERInteractive | All Rights Reserved page 96 http://www.buzzsumo.com (Popular content for sites / competitors) Buzzsumo Buzzsumo
- 97. @wilreynolds Feeder vsFeedee @wilreynolds
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- 102. @wilreynolds Don’t goit alone
- 103. @wilreynolds Be aPal to your friends in SEO, we’re stronger together