Jon Payne of Noisy Little Monkey discusses how social media can work for businesses. He explains that businesses need to establish a foundation through their website and blogging before engaging on social media platforms like Facebook, Twitter, and Google+. Payne emphasizes the importance of quality, relevant content and engaging with influencers to build awareness and traffic. The presentation provides tips on using different social media platforms effectively and measuring success through engagement and website metrics rather than follower counts.
This document provides guidance on using social media for business. It discusses engaging on various social media platforms like Facebook, Twitter, Google+, and one's own website. It emphasizes the importance of having a consistent brand style, engaging quality audiences, and measuring return on investment through accurate data on goals like increased traffic or leads. Key takeaways include understanding one's audience, empowering teams to provide great customer service, and continually refining social media strategy based on metrics.
This document provides guidance on using social media for business. It discusses engaging on websites, Facebook, Twitter, Google+, and managing online reputation. Key recommendations include knowing your audience, having a style guide that fits them, empowering customer service, and accurately measuring goals like ROI rather than vanity metrics. Engagement and quality over quantity are important. The document emphasizes starting conversations to build relationships and gain insights on customers.
The document discusses the four pillars of digital marketing: search, social media, design, and reports. It provides tips and recommendations for each pillar. For search, it emphasizes quality, relevant content and technical SEO best practices. For social media, it recommends prioritizing top platforms like Facebook and Twitter based on audience and suggests creating a content calendar and quick social media policy. For design, it stresses user-centric thinking and testing. And for reports, it recommends using analytics tools like Google Analytics to track key metrics and measure goals.
Idiots Guide to Digital Marketing - Bristol City CouncilJon Payne
This document provides tips and guidance for digital marketing. It discusses the importance of links, content and social media engagement. Key recommendations include getting involved in forums and blogs to build quality links; optimizing content with keywords, images and accessibility; engaging audiences on top platforms like Facebook, Twitter and Pinterest; and focusing social media efforts based on the target audience and business goals. Timing, mobile optimization and tying content to trending topics are also emphasized.
This document provides an overview of various social media tools and strategies for using them effectively. It discusses platforms like Twitter, Facebook, LinkedIn, YouTube, Flickr, Digg and others. It offers tips on setting up profiles, engaging with others, sharing content and leveraging these tools for marketing purposes while avoiding common pitfalls. The goal is to help users develop a practical social media strategy.
The Power of Tele-Visual Experiences & PinterestBenjamin Weisman
Visual relationships are a deep part of how we experience the world. This presentation to the CRMA in May 2012, Looks at the power of visual in social marketing and offers an overview of what is happening with Tele-Visual Social websites and some how-to's for you to start today.
Profitable Prospecting with Social MediaMaura Neill
What does real estate marketing look like in today’s world? Marketing for clients and lead generation have changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know. The class will teach you to:
- Develop an online brand that expresses who you are and helps you maintain a consistent online presence.
- Create a social media strategy that works for you and incorporates the platforms with which you are most comfortable.
- Combine “old school” techniques, like direct mail and print advertising, with new school opportunities, like your Facebook business page and blogging, to create a more cost-effective and optimized approach to marketing.
Pinterest is a virtual pinboard site that allows users to curate and share images and videos with others based on their interests. While originally popular among women for sharing crafts, fashion and food images, some major brands have started using Pinterest successfully to showcase their products and brand identity in a visual way. The document provides tips for B2B companies on how to leverage Pinterest not just for advertising but for inspiring users and allowing them to organically discover and engage with visually interesting content related to their business.
This document provides guidance on using social media for business. It discusses engaging on various social media platforms like Facebook, Twitter, Google+, and one's own website. It emphasizes the importance of having a consistent brand style, engaging quality audiences, and measuring return on investment through accurate data on goals like increased traffic or leads. Key takeaways include understanding one's audience, empowering teams to provide great customer service, and continually refining social media strategy based on metrics.
This document provides guidance on using social media for business. It discusses engaging on websites, Facebook, Twitter, Google+, and managing online reputation. Key recommendations include knowing your audience, having a style guide that fits them, empowering customer service, and accurately measuring goals like ROI rather than vanity metrics. Engagement and quality over quantity are important. The document emphasizes starting conversations to build relationships and gain insights on customers.
The document discusses the four pillars of digital marketing: search, social media, design, and reports. It provides tips and recommendations for each pillar. For search, it emphasizes quality, relevant content and technical SEO best practices. For social media, it recommends prioritizing top platforms like Facebook and Twitter based on audience and suggests creating a content calendar and quick social media policy. For design, it stresses user-centric thinking and testing. And for reports, it recommends using analytics tools like Google Analytics to track key metrics and measure goals.
Idiots Guide to Digital Marketing - Bristol City CouncilJon Payne
This document provides tips and guidance for digital marketing. It discusses the importance of links, content and social media engagement. Key recommendations include getting involved in forums and blogs to build quality links; optimizing content with keywords, images and accessibility; engaging audiences on top platforms like Facebook, Twitter and Pinterest; and focusing social media efforts based on the target audience and business goals. Timing, mobile optimization and tying content to trending topics are also emphasized.
This document provides an overview of various social media tools and strategies for using them effectively. It discusses platforms like Twitter, Facebook, LinkedIn, YouTube, Flickr, Digg and others. It offers tips on setting up profiles, engaging with others, sharing content and leveraging these tools for marketing purposes while avoiding common pitfalls. The goal is to help users develop a practical social media strategy.
The Power of Tele-Visual Experiences & PinterestBenjamin Weisman
Visual relationships are a deep part of how we experience the world. This presentation to the CRMA in May 2012, Looks at the power of visual in social marketing and offers an overview of what is happening with Tele-Visual Social websites and some how-to's for you to start today.
Profitable Prospecting with Social MediaMaura Neill
What does real estate marketing look like in today’s world? Marketing for clients and lead generation have changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know. The class will teach you to:
- Develop an online brand that expresses who you are and helps you maintain a consistent online presence.
- Create a social media strategy that works for you and incorporates the platforms with which you are most comfortable.
- Combine “old school” techniques, like direct mail and print advertising, with new school opportunities, like your Facebook business page and blogging, to create a more cost-effective and optimized approach to marketing.
Pinterest is a virtual pinboard site that allows users to curate and share images and videos with others based on their interests. While originally popular among women for sharing crafts, fashion and food images, some major brands have started using Pinterest successfully to showcase their products and brand identity in a visual way. The document provides tips for B2B companies on how to leverage Pinterest not just for advertising but for inspiring users and allowing them to organically discover and engage with visually interesting content related to their business.
This document provides an overview of Pinterest and how it can be used for B2B marketing. Pinterest allows users to curate images and videos into boards on specific topics. While traditionally used more by women for things like home design, crafts and fashion, some big brands have started using it successfully to showcase their products and culture. For B2B companies, it's important to post high-quality, inspiring visual content that represents the brand rather than just advertising products. Pinterest users enjoy discovering new topics through others' boards, so content should allow people to find a company interesting rather than directly pushing messages.
This document provides an overview of how to use Facebook for business purposes. It discusses setting up a business page on Facebook, tips for promoting the business page such as creating engaging content and advertising, and how to measure the results of Facebook marketing activities.
This document provides tips on how to use Facebook for business purposes. It discusses creating a business page on Facebook, promoting the page through 5 tips such as creating engaging content and leveraging the viral nature of Facebook. It also discusses measuring success through metrics like number of fans, activity, ad click-through rates, and traffic. The overall message is that businesses can benefit from having a presence on Facebook to engage with customers and promote their brand.
Blogging for Business - Sweet for all sizesKatie Laird
The document discusses how blogging can be beneficial for businesses. It provides examples of successful business blogs and outlines strategies for starting and maintaining an effective business blog, including establishing an online presence, building community, tracking analytics, and visualizing content. The key message is that blogging allows businesses to humanize their brand, engage customers, and potentially increase profits when done consistently and strategically.
This document outlines a social media strategy proposal from Hungry Wolf Marketing. It discusses analyzing a company's current online presence, defining social media goals and conversations, and creating a tailored strategy and content plan. Hungry Wolf Marketing would perform an analysis, develop the strategy, launch tactical posts and provide ongoing reports. The scope of work, costs, and next steps would be customized based on the client's needs and budget.
Building & Engaging Your Social CommunityCorrin Foster
Social media can be intimidating. It's easy to feel overwhelmed by all the messages, networks, and constant conversations going on around you. The secret to mastering social media is thinking of it as a wheel!
Join social media and blogging guru Corrin Foster as she explains the hub and spokes that are key to building an online community.
Video of webinar also available at: https://www.youtube.com/watch?v=YqmtWLesiZ4
Social media can be intimidating. It's easy to feel overwhelmed by all the messages, networks, and constant conversations going on around you. The secret to mastering social media is thinking of it as a wheel!
Join social media and blogging guru Corrin Foster as she explains the hub and spokes that are key to building an online community.
Video of webinar also available at: https://www.youtube.com/watch?v=YqmtWLesiZ4
Blogging for Business - An introduction to playing in the BlogosphereKatie Laird
As more businesses begin seeing their clients and competition online, many companies are trying to wrap their brains around entering the Blogosphere. While Blogging is certainly not for all businesses and companies, this presentation takes a good look at how other organizations are jumping into the online conversation, ways to use Business Blogging and tips/tricks to make the Blogging life a little easier.
This document provides guidance on developing a successful social media marketing campaign. It discusses defining success both financially and through metrics like website traffic and brand awareness. Sample social media posts and strategies for platforms like Facebook, Twitter, LinkedIn and Pinterest are presented. The importance of measuring campaign results and integrating social media with the company website is emphasized. Overall strategies covered include developing content, growing followers, tracking analytics and standing out among competitors through innovative tactics.
Getting to the top of Google in 2012 requires focusing on quality content, relevant keywords, and building trustworthy links. The presentation emphasizes optimizing pages for search terms, using 301 redirects, submitting sitemaps, analyzing user behavior with analytics, and creating engaging content to attract links and shares on social media. Real brands are local, mobile, reviewable and behave like trusted sources rather than thin affiliates seeking quick revenue.
Jon Payne gives a presentation on digital marketing and search engine optimization. He discusses how Google determines relevance and ranks websites, including factors like internal and external links, accessible content, and search terms in titles, descriptions and copy. Payne emphasizes creating high-quality, relevant content to attract natural links and mentions. He also stresses the importance of local listings, mobile optimization and a presence on Google+. The key takeaways are to research search terms, insert them naturally on pages, use 301 redirects, sign up for Google tools, and create great content to drive organic search and branding.
This isn't the holy grail; but rather a road-tested 'cheat sheet‘ for quick wins on your Facebook page
We're interested in your tips also so we can do a Volume 2.
For an overview on Soap's social offering visit
http://www.soapcreative.com/social/
Pinterest, the next big social network explained, for Brands! It is the new social network that everybody is talking about. Should you put any interest in it and how could you leverage your business with this new tool ?
This document provides information about social media managed services and technology training from Virtual Options. It discusses using social media profiles like Facebook, LinkedIn, and Google+ for personal and business branding. Key points include:
- Facebook, LinkedIn and other networks can be used to connect with potential customers and build relationships.
- It's important to strategically post engaging content on a regular basis to drive conversation and build an online community.
- Profiles should be used appropriately for each particular network - Facebook is more personal while LinkedIn focuses on professional networking.
- Multiple networks don't need to be used at once - it's best to start with one or two and build a presence deliberately over time.
Basic guide to blogging and bloggers workshop conducted by Anirban Saha ( www.anirbansaha.com ) on behalf of Kolkata Bloggers. Answers basic questions like - why should one blog, what topic they should blog and tips and tricks of better content writing and blogging.
The document provides tips for using social media effectively as a translator. It discusses two approaches - one that advertises directly and is not interactive or effective, and one that attracts people through a fun interactive page. The goal of social media is to attract people, not advertise directly. It suggests providing value through comments, likes, entertainment and expert opinions. It then provides specific tips for using websites, YouTube, Facebook, Twitter, LinkedIn and integrating them together to maximize exposure.
The document discusses using social media to market one's acting career. It recommends creating profiles on Facebook, Twitter, YouTube, LinkedIn and using them to share photos, videos, and information about upcoming performances and events. Facebook is best for occasional posts and photos while Twitter allows for more frequent updates. YouTube and Vimeo are recommended for hosting videos, with YouTube getting more viewers but Vimeo allowing longer videos. LinkedIn can be used to create an online resume and make industry connections. Following best practices like customizing profiles, adding relevant content and engaging with followers can help actors expand their networks and promote their work using free social media tools.
This document provides tips for using Pinterest to boost brands and increase traffic. It discusses how Pinterest works, including pinning images and following boards. The document recommends setting up boards based on topics, choosing board covers, and pinning different types of content like photos, videos, and infographics. It also suggests strategies for building an audience, marketing on Pinterest, measuring results, and collaborating with other Pinterest users. The overall goal is to drive traffic to websites and engage with customers.
This document provides an overview of key aspects of using Facebook for business purposes. It discusses the Newsfeed and how content is ranked and displayed. It also covers personal profiles, pages, measuring insights, and strategies for increasing organic and viral reach of page content. The goal is to help businesses understand how to best utilize Facebook features to get their content in front of new audiences.
The document discusses strategies for building an effective social media presence to improve search engine rankings, including:
1) Cultivating links from trusted, relevant websites as this passes more search engine authority;
2) Developing a diverse but relevant set of linking websites rather than relying on reciprocal or questionable links;
3) Ensuring social media profiles and content are authentic and pass authority from influential followers and shares.
It stresses the importance of having in-depth discussions within a team to define social media goals, target audiences, brand voice, and management approach.
This document provides an overview of Pinterest and how it can be used for B2B marketing. Pinterest allows users to curate images and videos into boards on specific topics. While traditionally used more by women for things like home design, crafts and fashion, some big brands have started using it successfully to showcase their products and culture. For B2B companies, it's important to post high-quality, inspiring visual content that represents the brand rather than just advertising products. Pinterest users enjoy discovering new topics through others' boards, so content should allow people to find a company interesting rather than directly pushing messages.
This document provides an overview of how to use Facebook for business purposes. It discusses setting up a business page on Facebook, tips for promoting the business page such as creating engaging content and advertising, and how to measure the results of Facebook marketing activities.
This document provides tips on how to use Facebook for business purposes. It discusses creating a business page on Facebook, promoting the page through 5 tips such as creating engaging content and leveraging the viral nature of Facebook. It also discusses measuring success through metrics like number of fans, activity, ad click-through rates, and traffic. The overall message is that businesses can benefit from having a presence on Facebook to engage with customers and promote their brand.
Blogging for Business - Sweet for all sizesKatie Laird
The document discusses how blogging can be beneficial for businesses. It provides examples of successful business blogs and outlines strategies for starting and maintaining an effective business blog, including establishing an online presence, building community, tracking analytics, and visualizing content. The key message is that blogging allows businesses to humanize their brand, engage customers, and potentially increase profits when done consistently and strategically.
This document outlines a social media strategy proposal from Hungry Wolf Marketing. It discusses analyzing a company's current online presence, defining social media goals and conversations, and creating a tailored strategy and content plan. Hungry Wolf Marketing would perform an analysis, develop the strategy, launch tactical posts and provide ongoing reports. The scope of work, costs, and next steps would be customized based on the client's needs and budget.
Building & Engaging Your Social CommunityCorrin Foster
Social media can be intimidating. It's easy to feel overwhelmed by all the messages, networks, and constant conversations going on around you. The secret to mastering social media is thinking of it as a wheel!
Join social media and blogging guru Corrin Foster as she explains the hub and spokes that are key to building an online community.
Video of webinar also available at: https://www.youtube.com/watch?v=YqmtWLesiZ4
Social media can be intimidating. It's easy to feel overwhelmed by all the messages, networks, and constant conversations going on around you. The secret to mastering social media is thinking of it as a wheel!
Join social media and blogging guru Corrin Foster as she explains the hub and spokes that are key to building an online community.
Video of webinar also available at: https://www.youtube.com/watch?v=YqmtWLesiZ4
Blogging for Business - An introduction to playing in the BlogosphereKatie Laird
As more businesses begin seeing their clients and competition online, many companies are trying to wrap their brains around entering the Blogosphere. While Blogging is certainly not for all businesses and companies, this presentation takes a good look at how other organizations are jumping into the online conversation, ways to use Business Blogging and tips/tricks to make the Blogging life a little easier.
This document provides guidance on developing a successful social media marketing campaign. It discusses defining success both financially and through metrics like website traffic and brand awareness. Sample social media posts and strategies for platforms like Facebook, Twitter, LinkedIn and Pinterest are presented. The importance of measuring campaign results and integrating social media with the company website is emphasized. Overall strategies covered include developing content, growing followers, tracking analytics and standing out among competitors through innovative tactics.
Getting to the top of Google in 2012 requires focusing on quality content, relevant keywords, and building trustworthy links. The presentation emphasizes optimizing pages for search terms, using 301 redirects, submitting sitemaps, analyzing user behavior with analytics, and creating engaging content to attract links and shares on social media. Real brands are local, mobile, reviewable and behave like trusted sources rather than thin affiliates seeking quick revenue.
Jon Payne gives a presentation on digital marketing and search engine optimization. He discusses how Google determines relevance and ranks websites, including factors like internal and external links, accessible content, and search terms in titles, descriptions and copy. Payne emphasizes creating high-quality, relevant content to attract natural links and mentions. He also stresses the importance of local listings, mobile optimization and a presence on Google+. The key takeaways are to research search terms, insert them naturally on pages, use 301 redirects, sign up for Google tools, and create great content to drive organic search and branding.
This isn't the holy grail; but rather a road-tested 'cheat sheet‘ for quick wins on your Facebook page
We're interested in your tips also so we can do a Volume 2.
For an overview on Soap's social offering visit
http://www.soapcreative.com/social/
Pinterest, the next big social network explained, for Brands! It is the new social network that everybody is talking about. Should you put any interest in it and how could you leverage your business with this new tool ?
This document provides information about social media managed services and technology training from Virtual Options. It discusses using social media profiles like Facebook, LinkedIn, and Google+ for personal and business branding. Key points include:
- Facebook, LinkedIn and other networks can be used to connect with potential customers and build relationships.
- It's important to strategically post engaging content on a regular basis to drive conversation and build an online community.
- Profiles should be used appropriately for each particular network - Facebook is more personal while LinkedIn focuses on professional networking.
- Multiple networks don't need to be used at once - it's best to start with one or two and build a presence deliberately over time.
Basic guide to blogging and bloggers workshop conducted by Anirban Saha ( www.anirbansaha.com ) on behalf of Kolkata Bloggers. Answers basic questions like - why should one blog, what topic they should blog and tips and tricks of better content writing and blogging.
The document provides tips for using social media effectively as a translator. It discusses two approaches - one that advertises directly and is not interactive or effective, and one that attracts people through a fun interactive page. The goal of social media is to attract people, not advertise directly. It suggests providing value through comments, likes, entertainment and expert opinions. It then provides specific tips for using websites, YouTube, Facebook, Twitter, LinkedIn and integrating them together to maximize exposure.
The document discusses using social media to market one's acting career. It recommends creating profiles on Facebook, Twitter, YouTube, LinkedIn and using them to share photos, videos, and information about upcoming performances and events. Facebook is best for occasional posts and photos while Twitter allows for more frequent updates. YouTube and Vimeo are recommended for hosting videos, with YouTube getting more viewers but Vimeo allowing longer videos. LinkedIn can be used to create an online resume and make industry connections. Following best practices like customizing profiles, adding relevant content and engaging with followers can help actors expand their networks and promote their work using free social media tools.
This document provides tips for using Pinterest to boost brands and increase traffic. It discusses how Pinterest works, including pinning images and following boards. The document recommends setting up boards based on topics, choosing board covers, and pinning different types of content like photos, videos, and infographics. It also suggests strategies for building an audience, marketing on Pinterest, measuring results, and collaborating with other Pinterest users. The overall goal is to drive traffic to websites and engage with customers.
This document provides an overview of key aspects of using Facebook for business purposes. It discusses the Newsfeed and how content is ranked and displayed. It also covers personal profiles, pages, measuring insights, and strategies for increasing organic and viral reach of page content. The goal is to help businesses understand how to best utilize Facebook features to get their content in front of new audiences.
The document discusses strategies for building an effective social media presence to improve search engine rankings, including:
1) Cultivating links from trusted, relevant websites as this passes more search engine authority;
2) Developing a diverse but relevant set of linking websites rather than relying on reciprocal or questionable links;
3) Ensuring social media profiles and content are authentic and pass authority from influential followers and shares.
It stresses the importance of having in-depth discussions within a team to define social media goals, target audiences, brand voice, and management approach.
This document provides tips for getting another Twitter user, g, to follow you. It recommends finding people that g follows or who follow similar accounts, contributing to their conversations, and researching g's interests from their Twitter feed and profile. It also suggests following g, answering their questions, providing helpful information, and using tools like RSS and Twitter clients to more easily monitor and engage with g and others. The overall goal is to get g's attention and follow through quality engagement.
SEO Masterclass - Checklists to make you Rich and SexyJon Payne
This document outlines checklists and best practices for SEO at different stages of a website project from pre-launch to post-launch monitoring. It discusses the importance of technical SEO checks like page speed, canonicals, redirects and metadata, as well as content, analytics and link building. Monthly monitoring essentials are also highlighted like crawl issues, speed, rankings and backlinks to ensure sites remain optimized over time. The presenter advocates creating customized checklists to systematically optimize websites and keep SEO efforts evolving.
This document summarizes a networking event for marketing professionals in Bath and Bristol that took place on April 8th, 2014. The event featured a presentation by Jon Payne of Noisy Little Monkey on how big brands use social media. Payne discussed several big brands' approaches to social media marketing on platforms like Facebook, Twitter, and discussed tips for community management and creating engaging content. He recommended tools like Birdsong, HootSuite and Buffer for social media management.
This document provides a beginner's guide to online marketing. It discusses setting up a website using WordPress, optimizing the site for search engines and mobile users, using analytics tools like Google Analytics to measure traffic and goals, and driving traffic through search engine optimization, social media marketing on platforms like Facebook, Twitter, Google+, Pinterest and LinkedIn, and email marketing. It emphasizes measuring strategies to understand what is working best. The guide recommends focusing traffic sources that are converting visitors into customers or achieving the goals that were set.
Jon Payne is a digital marketing consultant with over 12 years of experience. He has worked with over 80 businesses on their social media marketing. Some goals for social media include increasing brand awareness, improving search engine results, demonstrating thought leadership, and engaging wider audiences. Payne recommends using social media for online PR by connecting with influencers on platforms like Twitter and leveraging their networks. This can help drive traffic, press coverage, and search engine rankings. Tracking metrics like traffic, unique visitors, and social engagement is important for measuring ROI. An integrated online and offline approach including content marketing, social media, email, and SEO works best for sustainability.
This document contains the slides from a presentation by Jon Payne of Noisy Little Monkey on SEO and social media. The presentation covers how Google determines search relevance, the importance of links and authority, using social media to engage customers and generate leads. It emphasizes focusing content on things rather than keywords, listening to customers, and having strategies to deal with negative feedback on social media. The goal is to build brand awareness and trust through an integrated online presence to increase web traffic and long term Google rankings.
This document provides tips for getting to the top of Google search results in 2012. It discusses the importance of links, content, and social media as well as behaving like a trusted brand rather than a "thin affiliate." It emphasizes focusing on quality, relevance and understanding how users search in order to best match searches and rank highly.
1. The document provides tips and strategies for search engine optimization (SEO), including optimizing content, keywords, links, and social media to improve search engine rankings.
2. It emphasizes the importance of quality, relevant content and links from trusted sources in determining a page's relevance to search queries.
3. Additional tips include conducting keyword research, optimizing page titles, meta descriptions, and images with alt text, and claiming local business listings on search engines and directories.
Jon Payne of Noisy Little Monkey discusses engaging audiences across multiple social media platforms and online channels to build communities and drive business benefits. Key takeaways include engaging niche audiences like "nerds" on the appropriate platforms, creating a style guide that fits the target audience, empowering teams to provide great customer service, and measuring goals and return on investment.
Google+ is Google's social network that allows sharing of posts, pages, photos and videos. It has advantages over Facebook for businesses in that it can increase brand awareness, help build communities, and positively impact search engine optimization through greater authority and credibility. The document provides tips for businesses to get started on Google+ such as setting up a Google+ page, organizing circles of contacts, and connecting the Google+ page to a company website.
Google+ is a Homerun for recruiters, and, on May 23, Brian and , Michael Glenn, technical sourcing and recruiting consultant for Avanade will share how they use the social network.
This Webinar will cover the main features of Google+, as well as what works and what doesn't.
You will learn how to:
Build and share Circle
Build a recruiter profile
Share job links
Organize the stream
Search externally
Save search strings
Use RSS feed
Use video chat
Tap into tools to capture profiles
Inbound Recruiter, Inbound Headhunter, Inbound Headhunter Trainer, Inbound Recruiter Trainer
Find out how Google+ equals candidates. Don't miss this webinar!
Your Inbound Recruiter,
Brian-
This document discusses various online tools that real estate agents can use to market themselves and their business. It outlines tools like blogs, social media platforms (Facebook, Twitter, LinkedIn, Google+), and video platforms that are free to use and can help agents grow their brand, serve customers, and derive up to 74% of new business from digital marketing. It emphasizes using these tools to engage customers online where they are already spending time and establish expertise in local markets.
This document discusses using social media to build community and benefit business. It recommends engaging existing customers to build brand loyalty and spreading content that becomes viral. Measuring return on investment through tools like Google Analytics is important to plan, act on data, and improve social media strategies over time. Monitoring brand mentions on social media allows responding helpfully to customers and turning around negative feedback.
This document provides tips and strategies for building a digital presence through search engine optimization (SEO), social media, websites, and mobile applications. It warns about common SEO lies and mistakes to avoid. Key recommendations include focusing on high-quality, original content; making websites mobile-friendly; using tools to audit digital properties; hiring knowledgeable professionals; and developing an integrated online strategy using all digital channels.
Search Engine Optimization (SEO) doesn’t have to be a black art. It’s deceptively simple. Learn the basic and intermediate ways to increase your ranks in Google that the pros use, and you can too.
Introduction to digital and social media - GBG Women- MumbaiGBG Mumbai
This document summarizes a networking event for the Google Business Group Women in Mumbai. It provides details on what GBG is, who participates, past successes, and future plans for GBG Women. The event launched GBG Women to focus on technologies that cater to the needs of women and empower them. It outlined goals to increase women's participation, highlight success stories, and provide a monthly learning platform. The document encourages submitting success stories to be featured at Google I/O and announces the GBG Stories Contest to surface the most impactful stories.
SEO and Facebook was presented by Chris Zietlow of Spyder Byte Design. SEO is the process of optimizing a website to increase its visibility in search engine results. Both on-site and off-site optimization are important. Facebook allows businesses to reach a large audience, build credibility through user sharing, and directly engage fans. Regular posting of relevant content, community events, and deals can generate traffic to a business's Facebook page and website.
8 Keys to Ranking Well in Google Search ResultsBrad Smith
This document provides an 8-step plan for staffing companies to improve their search engine optimization and online presence. The steps include: 1) adjusting existing website content, 2) consistently adding quality blog content, 3) leveraging social media, 4) optimizing job postings, 5) claiming the Google+ Local listing, 6) paying attention to review sites, 7) using analytics to track results, and 8) continually updating content. The document provides details on each step and emphasizes that search engine optimization is an ongoing process rather than a single event.
The document provides tips for setting up a WordPress blog and linking blog posts and author profiles to a Google+ profile in order to boost search engine rankings. It recommends regularly posting unique content on a .wordpress.org subdomain and linking articles to an About Me page with rel="author" attributes and the About Me page to the Google+ profile with rel="me" attributes. Engagement on Google+ is key to getting content in front of connections and their connections.
Promote, Inform, & Engage Your B2B Clients & Prospects Via Social MediaCraig M. Jamieson
This document discusses how to promote, inform, and engage B2B clients and prospects through social media. It provides 13 ways to do so, including learning about clients' needs through their social profiles, joining online conversations, helping clients build their business by sharing opportunities, and publicly supporting clients' events and successes. The goal is to build long-term relationships by acting as an advisor rather than just a vendor.
Winning Listings and Converting Buyers With Google PlusHSA Home Warranty
Today's home buyer will search online at some point during the home buying process. When they do it's crucial that your business and contact information show up at the top of the search results. Many people think that it costs thousands of dollars to have your name and business show up as a top search result but in this webinar you will learn a free and easy shortcut to get to the top of Google search results. Learn how to set up a Google Plus page that will appear at the top of local search results when a buyer is searching for homes or a real estate agent in your market.
Hitting Page 1: How Influencers and Brand Advocates are Shaping Search ResultsGary Viray
Hitting Page 1: How Influencers and Brand Advocates are Shaping Search Engine Results.
This is my presentation during the Digital Influencers Summit 2012 (September 29, 2012) at SMX, MOA, Philippines.
This document summarizes 7 signs that a HubSpot setup may be poor or suboptimal. The signs discussed are: 1) Dirty data issues like duplicates, outdated data, and non-compliant data collection. 2) Poor utilization where it's unclear how much the system is used, teams don't know how to use it, and there is no reporting or segmentation set up. 3) Poor processes such as inconsistent permissions, no naming conventions, manual lead assignment, and emails going to spam. 4) Bad reporting like lacking website tracking, multiple form/integration types, too many or too few sales pipelines. The document ends with announcing a Q&A section.
Automate your job and get paid to do nothingJon Payne
This document provides tips on how to automate tasks to save time at work. It recommends standardizing processes first before automating. Specific tasks that can be automated are identified, such as producing social media content, writing content, and repetitive training. Tracking time spent on tasks shows how busy one is currently. The document suggests automating common repetitive tasks like booking meetings and sending emails to free up 5-7 hours per week. Setting templates, mapping sales processes, and recording training videos are examples of tasks that can help automate work. The overall message is that taking time upfront to standardize and automate can save significant time later.
SEO for Beginners Feb 2020 - Bristol MediaJon Payne
This document provides an overview and introduction to search engine optimization (SEO) for beginners. It discusses key SEO concepts like technical SEO, on-site SEO, off-site SEO, local SEO, and how Google works. Specific technical SEO topics covered include site speed, mobile usability, status codes, XML sitemaps, and more. Quick wins for SEO are also presented such as setting up Google Analytics and Webmaster Tools.
Basic Psychology to Influence Buyers, Grow ProfitJon Payne
The document discusses how to improve marketing and conversions by leveraging principles of human psychology. It emphasizes appealing to intuitive thinking (System 1) over rational thinking (System 2) by making the conversion journey easy, familiar and feel effortless. It suggests highlighting intuitive next steps, smoothing jarring experiences, and delivering value at every step to improve conversions. Anchoring expectations high is also recommended.
This document provides an agenda for using social media marketing for vehicle dealers. It discusses developing a growth strategy, using various social media platforms tactically, and building the necessary toolkit. The presentation introduces the speakers and includes tips on creating buyer personas, managing social media efficiently, and measuring return on investment from online marketing. Images are included to illustrate key points about growth strategy, platform integration, and tone of voice.
Everything you wanted to know about Social Media MarketingJon Payne
This document contains questions from various individuals about using social media for business purposes. It discusses strategies for growing a social media following without spending money, how to target the right audiences on social media, which platforms are best for different industries, how to measure the return on investment of social media, and other challenges of using social media marketing.
10 Things Google Hates About Your Law FirmJon Payne
This document outlines 10 things that Google hates about websites and provides suggestions on how to fix them. It discusses producing relevant content for customers, fixing duplicate content and image sizes, improving mobile user experience and code quality, acquiring trustworthy links from other sites, and using schema to better structure data. The overall message is that following Google's guidelines will help websites and improve their search rankings.
#BristolHug - Introduction to Inbound SalesJon Payne
The document introduces inbound sales and how it differs from legacy sales approaches. Inbound sales focuses on understanding the buyer's journey and personalizing the sales process based on their needs and context. This involves identifying buyers actively in the market, connecting through personalized outreach, exploring buyers' unique challenges through conversation, and advising buyers by tailoring presentations based on insights from previous steps. Inbound sales transforms the sales process to align with how buyers purchase today.
Humanising Social Media in an Automated WorldJon Payne
This document summarizes a presentation on humanizing your social media marketing in an automated world. It discusses how social media fits into the inbound marketing ecosystem, how to humanize your brand on social media, and provides tips and examples. The social media tool kit section outlines various tools. It concludes with takeaways emphasizing that social media is part of the attract phase, you need to be your audience's best friend on their preferred channels, and tools help efficiency but creativity and effort are also needed.
10 Things Google Hates About You - Bristol Bloggers & Influencers RemixJon Payne
The document discusses 10 things that Google dislikes about websites that can negatively impact their search engine optimization (SEO). These include producing low quality or irrelevant content, having duplicate content, poor user experience on mobile devices, slow page loading speeds, complex URLs and page structures, lack of relevant inbound links, and not properly structuring website data. The document encourages website owners to identify and address these issues to improve their SEO standing with Google.
Here is a draft persona for the IT Journalist:
Name: Emma Jones
Age: 32
Location: London
Marital Status: Single
Background: Emma has worked as a technology journalist for 5 years, currently writing for a major tech blog.
Goals: Emma wants to break into writing for mainstream publications like The Guardian Tech section. She is always on the lookout for the next big tech story or trend to help advance her career.
Challenges: Keeping up with the constant flow of new gadgets, apps and industry news. Fending off burnout from the fast pace of the job. Securing interviews with major industry figures.
Demographic Identifiers: Avid user
The document outlines 10 things that Google hates about websites according to Jon Payne of Digital Gaggle. The 10 things are: 1) Content that does not reflect the language and questions of potential customers, 2) Duplicate content, 3) Images and videos of inappropriate sizes or hosting, 4) Problems with mobile user experience, 5) Ridiculous URLs, missing page titles or tags, 6) Bulky code, 7) Slow load times, 8) Lack of trustworthy links from other sites, 9) Poor security on forms and checkouts, and 10) Lack of structured data about products, people and places using Schema.
This document appears to be from a digital marketing workshop. It discusses metrics from last year including website sessions, visitor hours, and successful outcomes driven by organic search and social media. It then covers various topics discussed at the workshop such as trust signals, social media exemplars, vital touchpoints, foundations for success like tone of voice and buyer personas, local search optimization including Google Maps setup, cooperation between local businesses, and measuring success. Jon Payne seems to have led the workshop based on the frequent mentions of his Twitter handle.
Social Media Talk for Trinity Mirror South West #WDYTJon Payne
The document appears to be a slide deck from a digital marketing workshop. It discusses the company's digital marketing accomplishments from the previous year including website sessions, visitor hours, and successful outcomes driven by organic search and social media. It then covers various digital marketing topics like trust signals, measuring success, vital touchpoints, buyer personas, local search optimization, and responding to reviews. The slides are accompanied by comments and questions from the Twitter handle @MrJonPayne.
This document provides an overview of an SEO training held by Noisy Little Monkey in March 2017. It includes an agenda covering on-site SEO topics like technical aspects of websites, content and structure, and off-site factors like backlinks. On-site topics discussed include URLs, page titles, images, meta descriptions and more. Technical SEO topics covered server speed, redirects, error handling and XML sitemaps. The training emphasized optimizing for user intent through keyword research and focusing on long-tail keywords with lower competition. It also stressed the importance of trust signals like reviews and fresh, relevant content.
This document provides an overview of a training on search engine optimization and social media marketing strategies. It discusses key topics like on-page SEO, technical SEO, off-site SEO, local SEO, mobile SEO, and social media marketing. For on-page SEO, it describes how Google determines relevance and importance of different on-page elements. For technical SEO, it emphasizes the importance of site speed and handling crawl errors. For off-site SEO, it discusses link building and the value of quality, relevant links. It also provides tips for local SEO, mobile SEO, and using social media for awareness, traffic, conversions and advocacy.
This document appears to be a presentation about digital marketing analytics. It discusses the increasing complexity of measuring online traffic and marketing performance as the digital landscape grows. It highlights the need to measure both hard metrics like website visits and conversions, as well as softer metrics around audience engagement. The presentation emphasizes tracking links in order to understand how traffic is being driven and measuring trends over time to identify correlations. It promotes using tools like Google Analytics for basic traffic measures but also tracking links more comprehensively and using spreadsheets to analyze long term trends.
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
Enhancing Adoption of AI in Agri-food: IntroductionCor Verdouw
Introduction to the Panel on: Pathways and Challenges: AI-Driven Technology in Agri-Food, AI4Food, University of Guelph
“Enhancing Adoption of AI in Agri-food: a Path Forward”, 18 June 2024
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
AI Transformation Playbook: Thinking AI-First for Your BusinessArijit Dutta
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
High-Quality IPTV Monthly Subscription for $15advik4387
Experience high-quality entertainment with our IPTV monthly subscription for just $15. Access a vast array of live TV channels, movies, and on-demand shows with crystal-clear streaming. Our reliable service ensures smooth, uninterrupted viewing at an unbeatable price. Perfect for those seeking premium content without breaking the bank. Start streaming today!
https://rb.gy/f409dk
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
28. Bigup Yeo Chest
This is what Google thinks you’reglooking for if you search for organic yogurt
29. WHY ARE YOU DOING IT?
What does success look like for you?
30. Why get social?
“I want people to have
heard of my company
and to have a good
impression of my
company before we
meet”
Only heg measure this!
can
31. Why get social?
“I need to own the
Google results page for
my brand name”
“And I want to change
perception of my
business in the market
place”
g
SERPs tracking needed and perhaps a questionnaire
32. What is your goal?
“I want to attract the
brightest recruits”
“And I want it to be
affordable”
g
Track CV referrals and keep it in house, or find an awesome agency… can’t think who
33. What is your goal?
“I want to demonstrate
that we are thought
leaders”
“And be a champion for
the local community”
You’ll get more invites for interviews, speaking at events and a wide base of influencers following you.
g
More local enquiries, local awareness
34. What is your goal?
“I want to show our
softer side”
“And be a champion for
the relevant charities”
More local press coverage,g
more local enquiries, local awareness
35. What is your goal?
“I want to save £50,000
on advertising”
“And be number one on
Google”
g
Less advertising costs, more enquiries
39. Where? On your site!
• You need a good foundation that
people will link to
• WordPress is the best
• Your web designer will love it
• It needs to be:
– On www.<yoursite>/blog
– Updated regularly
– Give useful information
– Contain unique insights / perspective / news
http://wordpress.org/
40. You may not use another platform
People recognise WordPress and use it easily. Google loves it
41. You may not stick with what you have
Unless it is WordPress
46. The results
g
Amazing Google rank – this sort of stuff has got them in AJ
47. Where? On Facebook
• Soft messages
– Or at least consider the audience
• Sharing blog posts
– Great to get them ranked on Google
• Encourage customer testimonials
• Share pictures and videos
• Consider Advertising
Talk to me later if you want some advice about advertising
48. Facebook
g
There are profiles for people and pages for organisations , this is my profile
49. Facebook
g
This is my news feed from here I can access most stuff
51. Create a page
• Go to any company page
• Click ‘Create a Page’
g
You’ll need a personal Facebook account
52. Create a page
Don’t get clever.
If you’re a local business, choose that…
g
You can change it later, but it will affect how this page ranks in Google
53. Finesse it Put your web
address and
nowt else in
about.
I like
this
Get 25+ fans and choose a username / vanity URL
g
http://www.facebook.com/username makes it easier to share your page
54. Share events
g
People who like this page actively want to hear about these!
55. See what works
g
Share interesting content and see what gets shared / increases likes
56. Insights
If you lose / gain a few likes in a month, no problem.
g
It’s the overall trend that is important.
57. Don’t
You want people who want to engage. Not this crap.
g
I will come to your house and slap you.
58. Where? On Twitter
• Quick! Max 140 Characters
– Actually, only 100 – leave room for comments & RTs
• Sharing blog posts
• Outreach to influencers
• Use #s sparingly
• Quality, quality, quality
• Relevance
For more tips check us out http://twitter.com/NoisyMonkey
60. First name,
Last name
Bio
Location Web link
Good ratio of
followers to
following
g
This is my profile
61. Tweetiquette
@<name> at the beginning = a reply
This will show up on both your twitter profiles
And in the tweetfeeds of people who follow
BOTH of you
It’s kind of direct, so expect the recipient to see it
140 Characters in the tweet+20 (max) in your twitter name = 160 characters
g
160 characters = maximum size of SMS message (a text message)
62. Tweetiquette
RT@<name> at the beginning = a ReTweet
This will show up on your twitter profile
And in the tweetfeeds of people who follow you
The person you RT’d can also see you did this
g
ReTweeting is a great way to share useful info while giving attribution to the creator
63. Tweetiquette
Some words @<name> = mention
This will show up on your twitter profile
And in the tweetfeeds of people who follow you
And in the tweetfeeds of the person you
mentioned
It’s not very direct though, so don’t expect a reply
g
A mention is less in your face than a reply
64. Tweetiquette
DM @<twittername> is a direct message
These are ‘private’ but are easy to accidentally
share
If you want privacy, use an email
g
You can only DM someone who follows you
65. Tweetiquette
Links show up in long form
Or shortened automatically, to save characters
A link in the middle of a tweet, g
with no @s or #s attracts most clicks
66. Tweetiquette
#s or Hashtags denote ‘keywords’ or ‘topics’ that
people may follow using an automated search
Or for ‘hilarious’ comedy effect
g
#EpicFail
67. Twitter Results
ReTweets and engagement with real people are
what count
Don’t measure ‘Klout’ it’s flaky
Check your Google Analytics for traffic from
Twitter
Doing it properly can take time
g
http://www.google.com/analtics - it’s free
68. Where? On Google+
• Like Facebook + Twitter + Video Skype
• Sharing blog posts
• Outreach to influencers
• Quality, quality, quality
• Relevance
http://plus.google.com
69. You’re about to get it if you use GMail
g
Google Circles in Gmail?
70. It’s changing Google’s results
This is a HUGE change. Google g
doesn’t mess with it’s results pages lightly
75. Sign up, create a page
g
You will need a personal profile to do this
76. Follow the instructions
• Get your web designer to add the +1 button to
your site
• Follow brands that are using G+ well
– Burberry
– Red Bull
– The Muppets
• Come hangout with Noisy Little Monkey
– We’ll experiment together
g
We love hangouts
77. Hangout = Video Conference
The person speaking
loudest gets
precedence on all
screens
You can mute
show-offs
• With shared screens to show presentations too
g
https://plus.google.com/108707481527474001272/posts
88. Take Aways
• Get key players to talk about
– Your goals for social media
– How you might measure success
– Who you are going to follow / like
– (coz this says a lot about you)
– Who you want to be followed / liked by
– What that means about the content you create
– Who you seed it with
– Your “tone of voice”
g
89. Take Aways
• Be prepared for negative feedback
– It’s rare, but it’s best to plan
• Our rules:
– If it’s incorrect, inaccurate or misleading then engage
with the feedback and fix it
– This might mean buying flowers
– If it’s likely to escalate – get it off social onto email
– If it’s abusive – ignore it
• http://www.NoisyLittleMonkey.com/Feedback
Give feedback and view a copy of these slides + a printable tip sheet
g