Google no longer considers guest posting for SEO purposes as a valid practice, thanks to spammers. In fact, many SEO companies also misused this facility seeing it as an easy target for link building.
Best Link Building Strategies for Your Site
However, people now-a-days have become extra-attentive. Guest posting for SEO Link Building is still practiced by marketers, but in a careful manner. Google algorithms actively work to look for such posts and dodgy backlinks. Just one such link or post is enough to put you in the danger penalty zone of Google.
With such strict penalties and restricted posting, what are the best ways to build links for your site?
Welcome to W3 Boom Magazine. Let us know your feedback on http://W3Boom.com
In This edition:
1) Let’s learn how to blog well
2) How to Effectively Make Money with Your Blog?
3) Effective Website Traffic Increasing Techniques: I-III
4) Empower Network; Honest Review
5) Who is behind WordPress and Associated Press Hacks?
New Research on News Release Best PracticesHubSpot
Does the social media news release really work? When you spend hundreds, sometimes thousands of dollars on PR agency services and news releases, do you know if you're receiving the value you're paying for?
HubSpot recently conducted a study comparing social media news releases to traditional releases across different newswire services. This webinar will discuss the findings and show how to be smart with PR and understand news releases better than your agency.
This presentation covers:
* Why social media releases may not be as effective as traditional releases
* How to format a press release to get more links to your site
* What features to look for when picking a press release service
* What happens behind-the-scenes after you submit a release to your newswire
* Marketing & PR techniques that are more useful--and cheaper--than many typical PR methods
This free e-book contains for comprehensive articles about how to grow and managing your affiliate marketing channel. There are affiliate recruiting strategies, affiliate marketing strategies, affiliate management strategies, and more. Let me know what you think!
Thank you,
evan@experienceadvertising.com
This e-book is about: affiliate program management, how to manage an affiliate program, affiliate program management strategies, how to grow an affiliate program and manage it properly, fundamentals of affiliate program management, how to outsource affiliate program management, affiliate program managers and how to manage affiliate programs, best affiliate program managers, top affiliate program management, and more.
Create a positive impact for your real estate business through proper use of ...Brian Aldous Datu
Let’s talk about six of the most common mistakes real estate agents make when it comes to social media. When you know what the mistakes are, then you can avoid them and put an effective social media strategy into place.
Google no longer considers guest posting for SEO purposes as a valid practice, thanks to spammers. In fact, many SEO companies also misused this facility seeing it as an easy target for link building.
Best Link Building Strategies for Your Site
However, people now-a-days have become extra-attentive. Guest posting for SEO Link Building is still practiced by marketers, but in a careful manner. Google algorithms actively work to look for such posts and dodgy backlinks. Just one such link or post is enough to put you in the danger penalty zone of Google.
With such strict penalties and restricted posting, what are the best ways to build links for your site?
Welcome to W3 Boom Magazine. Let us know your feedback on http://W3Boom.com
In This edition:
1) Let’s learn how to blog well
2) How to Effectively Make Money with Your Blog?
3) Effective Website Traffic Increasing Techniques: I-III
4) Empower Network; Honest Review
5) Who is behind WordPress and Associated Press Hacks?
New Research on News Release Best PracticesHubSpot
Does the social media news release really work? When you spend hundreds, sometimes thousands of dollars on PR agency services and news releases, do you know if you're receiving the value you're paying for?
HubSpot recently conducted a study comparing social media news releases to traditional releases across different newswire services. This webinar will discuss the findings and show how to be smart with PR and understand news releases better than your agency.
This presentation covers:
* Why social media releases may not be as effective as traditional releases
* How to format a press release to get more links to your site
* What features to look for when picking a press release service
* What happens behind-the-scenes after you submit a release to your newswire
* Marketing & PR techniques that are more useful--and cheaper--than many typical PR methods
This free e-book contains for comprehensive articles about how to grow and managing your affiliate marketing channel. There are affiliate recruiting strategies, affiliate marketing strategies, affiliate management strategies, and more. Let me know what you think!
Thank you,
evan@experienceadvertising.com
This e-book is about: affiliate program management, how to manage an affiliate program, affiliate program management strategies, how to grow an affiliate program and manage it properly, fundamentals of affiliate program management, how to outsource affiliate program management, affiliate program managers and how to manage affiliate programs, best affiliate program managers, top affiliate program management, and more.
Create a positive impact for your real estate business through proper use of ...Brian Aldous Datu
Let’s talk about six of the most common mistakes real estate agents make when it comes to social media. When you know what the mistakes are, then you can avoid them and put an effective social media strategy into place.
TopRankMarketing.com CEO Lee Odden presents the top 10 search engine optimization tips for public relations and news content.
Presented at the PRSA Digital Impact conference 2009.
Este novo guia vai te ensinar como aumentar as ligações de entrada por meio de:
* Redes sociais como Facebook, Twitter e Pinterest
* Blog convidado e conteúdo
* Os concursos e promoções
* E mais!
How to use Instagram for marketing ppt- AdHutMediaAdHut Media
Instagram is the leader in photo sharing social networks. It's a channel that offers marketers a great chance to connect with their target audience and tell their story in a compelling way. This is the ultimate guide to Instagram marketing and will give you the insights you need to get started and ultimately stand out. If you like this guide, you should check out http://www.adhutmedia.com/
Blogging can be a great tool to drive traffic to your website, expand your reach, and even get more leads! But after all that hard work creating quality content, how do you get your blog in front of the right people?
During this 60 minute webinar, blogging experts from HubSpot and WordStream will expose the tips and tricks they've used to grow their blog readership to over 2.5 million combined viewers a month! This webinar is part of HubSpot's #Blog100 campaign.
Twitter has come a long way since it first launched in 2006. Now business are using it as a powerful in-house marketing tools that is showing results. In the webinar we will talk about some tips for using Twitter better - hashtags, optimizing your profile, finding good people to follow, cleaning up your Twitter account and popular Twitter applications to make better use of your time. Learn how other businesses are using the microblog to connect with current and potential customers.
How to use Linkedin to network yourself, and your business. From a presentation to the Florida Direct Marketing Association by Jim Gilbert of Gilbert Direct Marketing, Inc.
Reach Jim at jimdirect@aol.com, follow him at @gilbertdirect
The Five Pillars of Business Blogging SuccessDenise Wakeman
Are you looking for practical tips for blogging success? Are you wondering what to avoid? While my position is generally that there are no “rules” in blogging, there are best practices that will help your business blog succeed. There are a lot of obvious elements you need to include to make a blog reader-friendly: quality, compelling content, good navigation, a contact page, an about page,
focus and clarity about the subject of the blog… and there’s a lot of not-so-obvious or overlooked things that can really help make a blog stand out if they’re implemented. More tips: http://masterbusinessblogging.com
Blogging for Leads - Using WordPress with Facebook and LinkedIn 2011Social Jack
This is a NEW Class for 2011 - to find out how to write one Blog and have it appear in front of thousands in a single click!
This NEW Complimentary Webinar will provide an educational overview on the lowest most cost-effective method of lead generation on the internet today - Social Networks. This particular course will focus on how people are generating more leads by BLOGGING in conjunction with their Social Networks.
While blogging has been around for a while, there are new techniques for lead generation. We focus on LinkedIn, Twitter, and Facebook in this series being used with WordPress.
Stop dabbling and let us show you how the pros are doing this!
Learn How To:
-Understand Blogs
-Distinguish the types of Blogs
-How to start a Blog
-How to get started
-How to leverage your network
In less than one hour we will show you how to generate more business from Blogs and Social Networks and why they work.
Follow these simple blogging tips from experts to make your blogging career more successful. Take your time and start blogging if you can write fantastic content. Content is the only thing which can drive millions of visitors to your website.
A presentation on why and how to create amazing business blogs that generate ROI for your business. Explains how to use blogs for SEO, how to leverage social media channels to spread them and how to fill them with remarkable content.
Social Media Takes Muscles: : A Workout for Improving Conversion and Merchand...FastPivot
In this webinar presented by social media experts TurnTo & FastPivot, you’ll learn specific steps that must be taken to realize true social success. FastPivot gives takeaways on content creation while TurnTo be walks Yahoo! merchants through the various ways of leveraging social on-site.
Backlinks Uncovered: How to Analyze Their Performance and Get More for Your W...Unamo
In this presentation webinar, we’ll guide you through the backlinks basics and give you tips how to attract more of them to your website.
If you would like to take part in our free webinar about backlinks, save your seat here: http://try.positionly.com/webinar/backlinks-uncovered/
Also, if you would like to watch our webinar regarding backlinks, please visit, please watch the video: https://www.youtube.com/watch?v=l8fM5TwaaQk
TopRankMarketing.com CEO Lee Odden presents the top 10 search engine optimization tips for public relations and news content.
Presented at the PRSA Digital Impact conference 2009.
Este novo guia vai te ensinar como aumentar as ligações de entrada por meio de:
* Redes sociais como Facebook, Twitter e Pinterest
* Blog convidado e conteúdo
* Os concursos e promoções
* E mais!
How to use Instagram for marketing ppt- AdHutMediaAdHut Media
Instagram is the leader in photo sharing social networks. It's a channel that offers marketers a great chance to connect with their target audience and tell their story in a compelling way. This is the ultimate guide to Instagram marketing and will give you the insights you need to get started and ultimately stand out. If you like this guide, you should check out http://www.adhutmedia.com/
Blogging can be a great tool to drive traffic to your website, expand your reach, and even get more leads! But after all that hard work creating quality content, how do you get your blog in front of the right people?
During this 60 minute webinar, blogging experts from HubSpot and WordStream will expose the tips and tricks they've used to grow their blog readership to over 2.5 million combined viewers a month! This webinar is part of HubSpot's #Blog100 campaign.
Twitter has come a long way since it first launched in 2006. Now business are using it as a powerful in-house marketing tools that is showing results. In the webinar we will talk about some tips for using Twitter better - hashtags, optimizing your profile, finding good people to follow, cleaning up your Twitter account and popular Twitter applications to make better use of your time. Learn how other businesses are using the microblog to connect with current and potential customers.
How to use Linkedin to network yourself, and your business. From a presentation to the Florida Direct Marketing Association by Jim Gilbert of Gilbert Direct Marketing, Inc.
Reach Jim at jimdirect@aol.com, follow him at @gilbertdirect
The Five Pillars of Business Blogging SuccessDenise Wakeman
Are you looking for practical tips for blogging success? Are you wondering what to avoid? While my position is generally that there are no “rules” in blogging, there are best practices that will help your business blog succeed. There are a lot of obvious elements you need to include to make a blog reader-friendly: quality, compelling content, good navigation, a contact page, an about page,
focus and clarity about the subject of the blog… and there’s a lot of not-so-obvious or overlooked things that can really help make a blog stand out if they’re implemented. More tips: http://masterbusinessblogging.com
Blogging for Leads - Using WordPress with Facebook and LinkedIn 2011Social Jack
This is a NEW Class for 2011 - to find out how to write one Blog and have it appear in front of thousands in a single click!
This NEW Complimentary Webinar will provide an educational overview on the lowest most cost-effective method of lead generation on the internet today - Social Networks. This particular course will focus on how people are generating more leads by BLOGGING in conjunction with their Social Networks.
While blogging has been around for a while, there are new techniques for lead generation. We focus on LinkedIn, Twitter, and Facebook in this series being used with WordPress.
Stop dabbling and let us show you how the pros are doing this!
Learn How To:
-Understand Blogs
-Distinguish the types of Blogs
-How to start a Blog
-How to get started
-How to leverage your network
In less than one hour we will show you how to generate more business from Blogs and Social Networks and why they work.
Follow these simple blogging tips from experts to make your blogging career more successful. Take your time and start blogging if you can write fantastic content. Content is the only thing which can drive millions of visitors to your website.
A presentation on why and how to create amazing business blogs that generate ROI for your business. Explains how to use blogs for SEO, how to leverage social media channels to spread them and how to fill them with remarkable content.
Social Media Takes Muscles: : A Workout for Improving Conversion and Merchand...FastPivot
In this webinar presented by social media experts TurnTo & FastPivot, you’ll learn specific steps that must be taken to realize true social success. FastPivot gives takeaways on content creation while TurnTo be walks Yahoo! merchants through the various ways of leveraging social on-site.
Backlinks Uncovered: How to Analyze Their Performance and Get More for Your W...Unamo
In this presentation webinar, we’ll guide you through the backlinks basics and give you tips how to attract more of them to your website.
If you would like to take part in our free webinar about backlinks, save your seat here: http://try.positionly.com/webinar/backlinks-uncovered/
Also, if you would like to watch our webinar regarding backlinks, please visit, please watch the video: https://www.youtube.com/watch?v=l8fM5TwaaQk
This was discussed at the workshop on "Marketing 101 for Startups" conducted by HelloMeets at Hippo Video's office in Chennai.
Speaker & Presentation by:
Ganesh Mukundan, Content Marketing Specialist - Hiver
-Ganesh manages content creation & content marketing and engages with influencers for guest posts
-He is responsible for improving organic visits, driving inbound leads and helping the outbound team with outreach mailers
Presentation includes:
The three step content process:
-Content Ideation
-Content Creation
-Content Promotion
-Building a content calendar that could aid growth targets
-Experiment done by Hubspot to setttle the Quantity vs Quality blogging debate and its analysis
-Examples of Deep Tactical posts
-Increasing leads, visits & subscribers through great content.
-How to nuture leads via Email?
Blogging is a fantastic tool for your business and can be a highly valuable asset in itself. This presentation will help build a blog like a professional.
How We've Built Almost 20,000 Links By HandJulieJoyce
Over the past 7 years, we've built close to 20,000 links for our clients, all with zero automation. Get a look at our due diligence process and see what our link builders actually do to build links.
Blogging For Business With Social Networks 2010 EditionSocial Jack
This is a NEW Class for Spring 2010!
www.ForwardProgress.NET
This NEW Complimentary Webinar will provide an educational overview on the lowest most cost-effective method of lead generation on the internet today - Social Networks. This particular course will focus on how people are generating more leads by BLOGGING in conjunction with their Social Networks.
While blogging has been around for a while, there are new techniques for lead generation. We focus on LinkedIn, Twitter, and Facebook in this series being used with WordPress.
Stop dabbling and let us show you how the pros are doing this!
Learn How To:
-Understand Blogs
-Distinguish the types of Blogs
-How to start a Blog
-How to get started
-How to leverage your network
In less than one hour we will show you how to generate more business from Blogs and Social Networks and why they work.
Similar to The Very Basic Link Building Strategy That You Keep Forgetting (20)
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
2. Learning objective
Gain insight into the possibilities of earning backlinks using
the Digital PR strategy.
S M A R T
Zoom in on the
online resources
and tactics to
create valuable
backlinks for your
brand websites.
Use link building
metrics to see if
link building
campaigns are
effective.
We will talk
about the basics
of link building.
These should be
quite easy to
implement.
Link building is a
key component
of online
marketing. When
done well, the
results are
significant. If
done in the
wrong way the
consequences are
painful.
You should be
able to
implement this
very easily after
reading these
slides by creating
a campaign based
on a strategic
plan.
2
3. Agenda – 3 parts
1. Chapter 1: What Is Link Building & Why Is It Important?
2. Chapter 2: Good and Bad Links
3. Chapter 3: How to Start a Link Building Campaign
4. Chapter 4: Link Building Tactics
5. Chapter 5: Link Building Metrics
4. Chapter 1:Chapter 1:
What is link building and why is itWhat is link building and why is it
important?important?
5. What is link
building?
The process of acquiring
hyperlinks from other
websites to your own to
improve SEO strength.
Why is it
important?
Search engines take into
consideration the quality
and number of links
pointing to your page
when they decide
whether to show it in
results and how high.
PAGE RANK
9. Good and bad links
Natural editorial links
Editorially given by
other website owners.
Manual outreach links
Involves manually
contacting:
•Website owners
•Bloggers
Self-created, non-
editorial links
•Blog comments that are not moderated
•Press releases with optimized anchor text
•Article directories
•Guest post signatures
•Advertorials
•Embeddable widgets
•Infographic embeds
•User profile pages
•Guest books
•Forum signatures
•Directories that are not moderated
11. How to start a link buildingHow to start a link building
campaigncampaign
• Structuring a campaign
• Outreach
• Following up
• How long before results?
13. Set goals
• Link building is a big part of online marketing, and you should start
with goals. It will ensure that you create a strategy that gives you the
best possible chance of success.
• Your link building campaign must be in sync with the overall goals of
your business.
Build 10 links Increase organic traffic in order to drive more sales
14. Find your assets
What asset(s) are you going to use in order to earn links? This is the
hook that will entice web owners to link to your site:
Buying links Using your own assets to earn links
Content ProductsData Service
15. Assess the types of links you need
An essential part of creating your strategy is defining what types of
links you need to get :
To homepage
Containing brand name
To deep pages
Containing Keywords
16. Assess the types of links you need
Use Link Explorer for free to
evaluate the links you already
have and compare to those
of the competition:
17. Find link targets
Who do you think will care
about what you are doing
and how can you contact
them?
Will they care enough to
link to it? If so why?
What is your hook for
making people care? Have
you incorporated it into the
content?
Have you thought of an
angle for the content
before reaching out?
Create content Find the angle Do outreach Follow up
News
Funny
Controversial
Data visualisation
Competition
Ego-bait
Long-form, detailed
content
Hooks
18. Find link targets
Start with a brainstorm.
Create a list based on the
target sorts identified and
just Google it.
Use
Domain Authority Checker
or Open Site Explorer to
see if a website is worth
chasing after.
Identify websites that you
would like to feature on.
Bloggers
Influencers
Industry expert sites
Forum admins
Targets
20. Please remember
Start with your high-level targets
Not only can they get you good
results if they respond well, but
you can then use them as social
proof later on when you reach out
to smaller websites.
You’re contacting a real person
This person probably gets lots of
outreach emails if they have a
popular blog. They deserve to
have a bit of your time to make
them realize you're not just
another spammer or automated
email program.
21. Crafting your message
Tell them why they should care about
you and your content. You established
this in an earlier stage.
Personalize
Pay attention to
detail
Do your research
Don’t suck up
Be specific
Be flexible
Offer value
Be gracious
Behaviour
Tip: take a look through their
recent blog posts and, if possible,
relate these to the reason you
think they should care.
Tell them what action you want them to
take. Take into consideration the weight
of the task; it should not put them off.
Tip: other actions you could
request are:
•Post on their social network
•Embedding your infographic
•Accepting you to guest post
•Reviewing your content piece
22. Show that you are not a spambot
Use their name Use a good subject line Mention specifics Use a proper email
signature
It can truly make the
difference as many do not
bother doing so.
•Check the about page
•Check the author name under
blog posts
•Click through to their social
media accounts to see if their
name is listed on there
•Never use Hi webmaster or Hi
blogger as these have
traditionally been used by mass
email spammers
Before they have even
opened your email, the
blogger will see the subject
line.
•Keep it short and to the point
•Mention the name of the
website
•Avoid overuse of capital letters
•Avoid things like "link exchange"
or "link request"
Mentioning something specific
about the blogger show them
you‘re not just sending templated
chain mail.
•Read topics their recent blog posts
•Look at their recent tweets
•Look at the comments they've made
on blog posts
•Look at their about page for personal
interests
•Look at their bio on their Twitter page
They can then check out
your website, your social
activity or even give you a
call.
•Your full name
•Your job title
•The URL of the website you
represent
•Your phone number
•Your social media accounts
(if work related)
23. Good
or
bad?
Hello,
My name is _____ and I recently began working with a food
supplement retailer who is attempting to increase their online
presence.
I came across your site (supplementos.com) and think it would be a
great fit for my client.
I am interested in guest blogging opportunities, but would love to
know what else is available. Please let me know if you have any
information on guest blogging that I need to be aware of.
Thanks so much! I look forward to hearing back from you!
Sincerely,
24. Good
or
bad?
Hi Dana,
How are you?
I’m writing on behalf of Manchurian fashion brand and I wonder if you would be interested in being sponsored to write a
post on your blog for us? I’ve been looking at your blog, I see that you’ve featured us several times already, and think you
would be perfect.
It would be awesome if you created a post in your own style about our brand and we’ll compensate you for the time
you’ve taken to do this. You can choose whatever you want as long as it fits one of the following categories:
•Shirts
•Jeans
•Skirts
On top of that, you do have creative freedom to use whatever angle you wish– the only thing that we require is that we
approve of the post, and that you link to maccu.com
If this sounds like something you would like to go forward with, let me know. Or, if you have any other ideas as to how
you can partner with us, I’d love to hear them!
I look forward to hearing from you,
26. Get organized and keep records
Image source
When you are starting out, a simple excel sheet as shown below will do just
fine.
You should also use Boomerang – a free Gmail plugin. When sending an email,
you can tell Boomerang to send the email back to you if you don't get a reply
within a set period of time.
27. Sending out the follow up email
Hey John,
I just wanted to follow up on the email I sent a few days ago (pasted below)
regarding the ultimate guide to hitchhiking that my team and I put together. It
would be great to get your feedback, if possible, and see if this is something
you'd like to share with your audience on your blog.
I look forward to hearing from you.
Thanks!
Jackie
28. Dealing with negative replies
Always reply; don't ignore the
email
Get as much feedback as you can
Ignoring the reply means that you're
damaging your chances of ever
building a good relationship with
that person. They may not like the
current work you've done, but what
about the next piece you do?
When replying to someone, try to
get some feedback on why they're
not interested in linking to you. If
you're promoting a piece of content,
ask them for their opinion on what
would make the content better.
30. Several factors come in to play
• The competitiveness of your industry
• The competitiveness of the target keywords
• The activities of your competitors
• The types of links you’re building
• The history and strength of your domain
Several days to several months
34. Hooks and assets
Create content Find the angle Do outreach Follow up
Infographic
Data visualization
White paper
How-to guide
Image gallery
Book review
Case study
Asset
s
News
Funny
Controversial
Data visualisation
Competition
Ego-bait
Long-form, detailed
content
Hooks
Over time, you aim to reach a point
at which you don't need to ask for
each and every link that you receive.
Instead, you should be able to seed
the content with a few key
influencers in your community who
can help spread the word on your
behalf.
35. Guest blogging
Beware of
•using low quality content
•linking low quality sites
•over-optimized anchor text
Hello,
My name is _____ and I recently began working
with an upscale clothing retailer who is attempting
to increase their online presence.
I came across your site (what-the-frock.com) and
think it would be a great fit for my client.
I am particularly interested in sponsored posts, but
would love to hear what else is available. Please let
me know if you have any information on your
sponsored post rates.
Thanks so much! I look forward to hearing back
from you!
Sincerely,
36. Ego bait
Research targets Write content Do outreach Follow up
Hi Karate Mama,
I just wanted to let you know that you've been featured in
our list of the top 100 karate bloggers of 2019 –
fakekarateblog/top100.com
You were included because the awesome ‘how-to’ videos
you post, as well as the advice you give to beginners; it’s
amazing, and you deserve recognition for it.
Feel free to take a look and make sure I've got all of your
details correct. I'd really appreciate any feedback you
have, as well. If you would also like to share it on Twitter
or feature it on your blog somewhere, that would be
amazing.
Thanks!
Chan
Blogger’s pic
Link to website
Link to Twitter profile
Why they are
mentioned
What makes them
unique
Includ
e
38. Broken link building campaign
Research broken
links
Research contact Do outreach Follow up
You are being helpful by kindly
reaching out to the webmaster to
point out the broken links, and
helpfully suggest your newer and up-
to-date resource as an alternative.
The webmaster then links to your
dairy resource page.
Tip: Broken Link Finder uses
keywords you choose to find
broken links on quality websites.
39. Link reclamation campaign
Research non-link Research contact Do outreach Follow up
Links that point to pages on your website that no
longer exist. Tools: Link Explorer404s
Non-linking brand
mentions
Non-linking images
Variants
Websites that write about you without linking. Half the
work has been done. Tools: mention
Websites that post your images without attribution
Tools: TinEye
41. Metric Explanation Use Tools
Domain strength The cumulative value of an entire
domain. Displayed as Domain Authority it runs on
a scale of 0-100, with 100 being the highest. It
predicts how well a domain will perform in search
results.
Find out if a domain is worth
pursuing for a link. Aim for DA20
minimum.
MozBar for measuring
Domain Authority
Page strength The value of a page displayed as Page
Authority.
Find out if a page is worth
pursuing for a link. Aim for PA20
minimum.
MozBar for measuring Page
Authority
Anchor text Keyword based text with hyperlink to your
website.
This tells Google that the page
being linked should be
considered for higher ranking for
that keyword and its variants.
Open Site Explorer
(click on the "anchor text"
tab)
Number of links How many links do you have and how do you
compare to competitors.
The raw number of links pointing
to your website is a strong
ranking signal.
Open Site Explorer
Linking root
domains
The actual number of unique root domains
( not pages or subdomains)linking to you.
An even stronger ranking signal
than the number of links
Open Site Explorer
Outreach can help you build long-term relationships with key influencers in your industry, and these relationships can mean that your business becomes highly regarded and trusted.
A good link from a highly-visited website can lead to an increase in traffic, too.
The avid followers of a single blog were far more likely to take the advice of the blogger than (for example) viewers were to pay attention to the anchor on CNN, even if the latter group outnumbered the former.
Link building techniques, such as content creation, can show people the expertise of your company, and this can go a long way toward building your brand.
Natural editorial links: This type of link is the holy grail for SEOs. Essentially, these are the links that you didn't even have to ask for because they are editorially given by other website owners.
Manual outreach link buidling;: It involves manually contacting website owners and bloggers, asking them to link to you.
Self-created non-editorial: Due to these links not being editorially given, they inherently carry less weight than the other types of links.
"build 10 links"
Increase organic search traffic in order to drive more sales.
"build 10 links"
Increase organic search traffic in order to drive more sales.
Links to your homepage
Links to "deep" pages (such as product or category pages)
Links containing your brand / company name
Links containing the keywords you're targeting
The analysis will show you opportunities for improvement. For example, you may see that you're not ranking for one of your main keywords. After doing some link analysis, you find that you have no links pointing to your website that contain this keyword, or, you find that the most relevant deep page has no links at all pointing at it.
Investigate the websites linking to your competitor. They are most likely to feature you on their site too.
The analysis will show you opportunities for improvement. For example, you may see that you're not ranking for one of your main keywords. After doing some link analysis, you find that you have no links pointing to your website that contain this keyword, or, you find that the most relevant deep page has no links at all pointing at it.
Investigate on social media the kind of links that are being shared and contemplate why.
DA is that statistical measure which is used to find out the reputation of a particular website which is provided by SEOmoz or better known as Moz. It is a statistical number from 0 – 100 which was developed by Moz in order to determine how does a domain rank in results of Google search engine. However, it is not the same thing as that of page authority. The difference between page authority and domain authority is rather significant as page authority is the ranking potential of a single web page whereas domain authority tells us about the overall ranking potential of the entire domain or subdomains.
Now we need to actually take the plunge and start telling people about our great content or campaign. You should start with your high-level targets because they can not only get you good results if they respond well, but you can then use them as social proof later on when you outreach to smaller websites.
Remember that the bloggers that you're contacting are probably very busy people, even more so if they run popular blogs with big followings. Your message needs to be detailed enough to explain why they should care, while being short enough for them to read everything and not get bored or delete the message.
What they did wrong:
It’s not personalized. She could’ve taken 30 seconds to find my name – it’s only in the footer of every single post on my blog, as well as on my about page. And she used my URL instead of my blog name in the post, which is an obvious clue that this is a form email.
She didn’t tell me upfront who the brand is. This is no good for two reasons: First, It requires an additional step in communication. If I was interested in this opportunity, I’d have to respond by asking her who the brand was, and await her reply. Second, It’s a trust issue. Does she not trust me enough to tell me what the brand is? Or is she trying to pull a bait and switch by telling me that it’s an upscale brand, only to reveal that it’s something low-quality or otherwise shady?
What they did right:
It’s brief, to the point, and seems to be a relevant brand to pitch to a fashion blogger.
What they did right:
They researched ahead of time and found that I’d already written about their brand several times. Good prospecting!
Their email was clear and to the point.
They made it clear that they’re open to hearing any partnership ideas that I may have.
In order to follow up properly, you need to keep your outreach as organised as possible and record the replies that you get. The last thing you want is to follow up with someone who has already linked to you!
Also don’t forget, these are very busy people and might need a nudge; this is also a confirmation that are not a spambot.
In terms of exactly how to follow up with people, my advice is to keep the email short and to the point. You've already emailed them once and outlined all the details they need, so you don't need to repeat it all over again.
After one follow up move on…
At some point, you're probably going to get negative replies to your outreach. This is normal and something that you shouldn't worry about. In fact, it can be a great opportunity to engage with a blogger and get further feedback from them.
At some point, you're probably going to get negative replies to your outreach. This is normal and something that you shouldn't worry about. In fact, it can be a great opportunity to engage with a blogger and get further feedback from them.
The analysis will show you opportunities for improvement. For example, you may see that you're not ranking for one of your main keywords. After doing some link analysis, you find that you have no links pointing to your website that contain this keyword, or, you find that the most relevant deep page has no links at all pointing at it.
Investigate on social media the kind of links that are being shared and contemplate why.
As guest blogging became an increasingly common tactic, it became increasingly automated and the quality of the posts declined considerably. Google noticed.
If you can produce high enough quality content, many reputable sites will still gladly accept guest posts (Moz is one of them). That said, it shouldn't be used solely in order to build links, as Google has gotten very, very good at finding and devaluing links built in this way.
Ego bait is a piece of content that plays on the egos of the people who are featured within that content. The hope is that, by being included, these people feel better about and are more inclined to share the content with a link. While this can be a good way of getting high-quality links and traffic to your website, it is unlikely to get you huge volumes of links, because the content is usually quite targeted toward a few high-profile people or websites.
Try not to build too many links that have the exact same anchor text in them, particularly if the links are not of the highest quality, such as links that are from low-quality domains, non-editorial sitewide links, or links that have too much anchor text.
In order to distribute and promote content efficiently, we need to know the background from where we create it.