This document provides a 10-step guide to social link building. It discusses strategies like guest blogging, contests, controversy, directories, lists, defining new concepts, how-to content, badges, social networks, and content distribution. Each strategy is explained and an example is given. Tips are provided for effectively implementing each strategy to attract quality inbound links. The document emphasizes that link building is just one part of marketing and leads should be nurtured. It encourages tracking performance to improve customer acquisition.
Connecting Inbound Marketing for Exceptional Return, with Rand FishkinMadeline Riley
As a marketer for your organization, you’re called upon to handle the creation and promotion of content on your site, explore the various channels (social media, search, blogs, communities, etc.) for distribution, and then run analytics, reporting and optimization over your efforts.
This work can seem daunting.
In this talk, Rand will cover how to connect all of these in a way that builds more value than the sum of each part. The channels to pursue, the metrics to track, the optimization techniques — all will be explored with colorful examples and a repeatable process.
Social Search - Social Media Week PresentationBen Romberg
Ben Stirling
TUG Agency
30+ digital media professionals
Established in 2006
Specialists in PPC, SEO, SMM, affiliate marketing and display advertising
Global campaign experience
Language skills include English, Spanish, Italian, French, German, Russian, Cantonese & Korean
Ebriks-Social media to achieve SEO success ebriksinfotech
Here we share a presentation on the social media to achieve SEO scuccess.Social media activities leads to the better search results and hence good page rank.Ebriks seo company provides the best SEO services in the social media.if you know more about this please visit @www.ebriks.com
This document provides information on various search engine optimization (SEO) techniques and terms. It discusses link building methods like article submission, directory submission, social bookmarking, blog commenting, and press releases. It also covers other SEO topics like paid links, deep linking, do follow vs no follow links, RSS feeds, internal vs external links, and more. The goal of most of these techniques is to build relevant, high quality backlinks to improve a website's rankings and visibility.
This document provides an overview of social media optimization and marketing strategies. It discusses key concepts like understanding your audience, creating engaging original content, participating in social communities, and using social media to drive traffic to your website. The document outlines best practices for social media optimization, including developing a long-term strategy and focusing efforts on specific social platforms and audiences.
Design it yourself the marketers crash_course_in_visual_content_creationVasco Marques
This document discusses why visual content creation is challenging for many marketers. It notes that compelling visuals today need to appeal to lifestyle and values to be shared on social media, requiring less staged photography and more emotional responses. However, the marketers sharing content on social channels are often not designers or photographers. Additionally, not every company has in-house photographers or designers. It concludes that providing practical tips and tools can help marketers create better visual content.
Search Marketing Theatre; SEO + Social = ROI; How they combine to benefit YOU...TFM&A
The document discusses how social media and search engine optimization (SEO) can be combined for return on investment (ROI). It provides an overview of an online marketing agency and its focus on strategic techniques like SEO, pay-per-click advertising, and social media integration. Key components of SEO are explained like keyword research, targeted messaging, and relevant landing pages. Off-site optimization techniques through link building on social media platforms, blogs, and article marketing are also outlined. The importance of quality content for both SEO and social media success is emphasized.
Connecting Inbound Marketing for Exceptional Return, with Rand FishkinMadeline Riley
As a marketer for your organization, you’re called upon to handle the creation and promotion of content on your site, explore the various channels (social media, search, blogs, communities, etc.) for distribution, and then run analytics, reporting and optimization over your efforts.
This work can seem daunting.
In this talk, Rand will cover how to connect all of these in a way that builds more value than the sum of each part. The channels to pursue, the metrics to track, the optimization techniques — all will be explored with colorful examples and a repeatable process.
Social Search - Social Media Week PresentationBen Romberg
Ben Stirling
TUG Agency
30+ digital media professionals
Established in 2006
Specialists in PPC, SEO, SMM, affiliate marketing and display advertising
Global campaign experience
Language skills include English, Spanish, Italian, French, German, Russian, Cantonese & Korean
Ebriks-Social media to achieve SEO success ebriksinfotech
Here we share a presentation on the social media to achieve SEO scuccess.Social media activities leads to the better search results and hence good page rank.Ebriks seo company provides the best SEO services in the social media.if you know more about this please visit @www.ebriks.com
This document provides information on various search engine optimization (SEO) techniques and terms. It discusses link building methods like article submission, directory submission, social bookmarking, blog commenting, and press releases. It also covers other SEO topics like paid links, deep linking, do follow vs no follow links, RSS feeds, internal vs external links, and more. The goal of most of these techniques is to build relevant, high quality backlinks to improve a website's rankings and visibility.
This document provides an overview of social media optimization and marketing strategies. It discusses key concepts like understanding your audience, creating engaging original content, participating in social communities, and using social media to drive traffic to your website. The document outlines best practices for social media optimization, including developing a long-term strategy and focusing efforts on specific social platforms and audiences.
Design it yourself the marketers crash_course_in_visual_content_creationVasco Marques
This document discusses why visual content creation is challenging for many marketers. It notes that compelling visuals today need to appeal to lifestyle and values to be shared on social media, requiring less staged photography and more emotional responses. However, the marketers sharing content on social channels are often not designers or photographers. Additionally, not every company has in-house photographers or designers. It concludes that providing practical tips and tools can help marketers create better visual content.
Search Marketing Theatre; SEO + Social = ROI; How they combine to benefit YOU...TFM&A
The document discusses how social media and search engine optimization (SEO) can be combined for return on investment (ROI). It provides an overview of an online marketing agency and its focus on strategic techniques like SEO, pay-per-click advertising, and social media integration. Key components of SEO are explained like keyword research, targeted messaging, and relevant landing pages. Off-site optimization techniques through link building on social media platforms, blogs, and article marketing are also outlined. The importance of quality content for both SEO and social media success is emphasized.
Social Media Strategies and Tactics for BusinessSweb Development
In order to be successful with your social media efforts, it's important to have a sound strategy in place. Before you tackle the tactics (posting pictures, updating messages, sharing photos) you'll want to focus on why you're entering the social space and the goals you want to achieve.
This presentation will tackle strategy development, various tactics that can work for your business, identifying target markets and engaging with them, along with content creation and developing a process to distribute and and provide value.
The document discusses how web presence and social media can fuel business growth for financial advisors. It argues that clients increasingly expect digital engagement with advisors and use online resources to research and compare advisors. The document debunks myths that social media is just for personal use or too risky due to regulations. It provides strategies for how advisors can use their web presence and social media including acquiring audience, engaging clients, influencing sharing, and optimizing their website for conversions. Compliance can be ensured by establishing guidelines around recommendations, archiving content, and controls.
Content is the currency for building social relationships that can boost earned media. If you want to ensure your brand gets in the media, then become the media. Presentation from PRSA International Conference on evolving digital PR through content marketing by Lee Odden, CEO of TopRank Online Marketing.
The Future of the Internet 1 - Social & Search = Content Marketing (Feb 2013)Paul Tansey
How Content marketing is evolving from search and social media. Dated February 2013. Social media offers a huge array of opportunities. The blurring line between social media, search and its offspring Content Marketing.
This document discusses how Google+ can benefit marketers by enhancing the relationship between search and social media. It explains that Google+ is focused on creating a social layer across Google products to provide a more customized user experience. This allows content and social signals to impact search results and drive greater synergy between paid, earned, and owned media. The document provides best practices for marketers to engage on Google+ through high-quality, frequently published content and community building to improve search performance.
The document discusses social media strategies and tools for organizations. It provides an overview of popular social networks like Facebook, Twitter, LinkedIn, and others. It then discusses three secret synergies between search engine optimization and social media: content, link building, and search queries. Content is important for social media and it provides guidelines for creating quality content. The document also decodes a successful social media strategy, including engaging fans and turning participants into evangelists. It discusses how organizations can join social media conversations by providing content like photos, videos, surveys and discussions.
This document provides tips for effectively using social media. It discusses common mistakes like not posting engaging content or only using social media for self-promotion. The key is to post interesting content, engage with followers, and use social media as a customer service tool. Specific platforms like Facebook, Twitter, LinkedIn and Pinterest are discussed. With Facebook, post varied content and engage with comments. Twitter limits posts to 140 characters with hashtags. LinkedIn grows professional networks, and Pinterest shares images and video on boards. The overall message is to start simply on one or two platforms and engage the community.
"Activating the Social-Search Dynamic." Presenting at the SES Conference, Nick Beck, Managing Director of Tug, explained how brands that seek performance from social media must embrace the dynamic between social and search.
37 inbound influencers share how to get your content upvotedDavid Schneider
Identifying topics and influencers that have been successful, and understanding what types of content they upvote, can help when brainstorming new content ideas. Reaching out to build relationships with influential users and sites in the niche can also help increase the chances of content being upvoted and shared. Ensuring the content is well-optimized for the target community or subreddit is also important to get upvotes.
The document discusses integrating email and social media marketing. It states that social networks have become a major force in digital marketing and are opening new connections between customers. While social networks will be as important as email, strategies for each need to recognize their unique qualities. The document then provides 10 tips for integrating social media and email marketing, such as committing to metrics-based social media, identifying powerful social media sharers within networks and customers, and creating content specifically for these influencers to share.
This document discusses new trends in search engine optimization (SEO), including algorithmic changes by Google that favor authoritative, factual content (Penguin, Panda). It also covers the rise of social signals through Google+ and how establishing an online identity and network on Google+ can aid search rankings. Finally, it discusses how providing structured, semantic content aligned with Google's Knowledge Graph can surface websites in richer, more visible ways in search results.
1. The document provides a list of 10 snacks that are less than 100 calories each, including blueberry smoothies, yogurt with sunflower seeds, half a baked potato with salsa, frozen banana pops, slow-churned ice cream, microwave popcorn, cottage cheese and cantaloupe, crackers with cheese, baked apples, and small chocolate bars.
2. Each snack listing provides the snack's saturated fat, sodium, and cholesterol content to help the reader choose healthy low-calorie options.
3. The document cautions that while 100-calorie snack packs of crackers and cookies are low in calories, they are also low in nutrients and it is better to choose snacks that provide protein,
This document outlines a digital marketing strategy for Stride Gum to expand their target market to younger consumers ages 8-20. It recommends increasing social media presence on platforms popular with youth, developing a mobile app game, and running targeted Google AdWords campaigns. Success will be evaluated based on engagement metrics like social media interactions and app downloads, as well as measuring increased gum sales among the new demographic. The budget for this strategy is $1 million.
This document discusses trends in the savory snacks category, including opportunities around novelty, flavors, health and wellness, and emerging markets. Some key points:
- Emerging market consumers prefer bolder, more exotic flavors and are fueling demand for new product experiences. Exposure to other cultures is influencing their tastes.
- Health remains an important driver of innovation as consumers seek "natural" and functional options. However, taste is still a primary factor in choices.
- Novel delivery formats like squeezable pouches are gaining interest for their convenience, as seen by the launch of a drinkable chia seed snack product.
This document discusses trends in the healthy snacks industry for addressing the needs of health-conscious consumers. It covers topics like weight management through portion control and high protein snacks. It also discusses consumers' focus on moderation and avoidance of certain ingredients as well as preference for fresh, natural and clean label products. The document notes opportunities for snacks to help manage weight and to encourage brands to become healthy habits. It suggests incorporating functional benefits into indulgent snacks and addressing the needs of aging consumers through senior-friendly packaging.
This short presentation scrapes the surface of what's going on in the frozen snacks category. It offers some consumer insights as well as trends affecting frozen snacks.
An overview of the top 12 food trends for 2016, originally completed at the beginning of 2016. For each trend Symrise analyzes the source of inspiration and the top consumes related to the trend. We then look at which industry publications are picking up on the trend, menu examples, news stories and finally the Symrise take on the trend.
Challenges and Opportunities for Food Manufacturers: Market Trends and Future...Euromonitor International
Euromonitor International’s data reveals that the global packaged food industry will grow 2.4 percent to reach US$2.9 trillion in 2019. In this presentation, Euromonitor’s analysts Dimitrios Dimakakos, Lianne van den Bos and Lauren Bandy highlight the market trends and future prospects in packaged food and nutrition and identify the challenges and opportunities for Food Manufacturers globally and in Europe.
Social Media Strategies and Tactics for BusinessSweb Development
In order to be successful with your social media efforts, it's important to have a sound strategy in place. Before you tackle the tactics (posting pictures, updating messages, sharing photos) you'll want to focus on why you're entering the social space and the goals you want to achieve.
This presentation will tackle strategy development, various tactics that can work for your business, identifying target markets and engaging with them, along with content creation and developing a process to distribute and and provide value.
The document discusses how web presence and social media can fuel business growth for financial advisors. It argues that clients increasingly expect digital engagement with advisors and use online resources to research and compare advisors. The document debunks myths that social media is just for personal use or too risky due to regulations. It provides strategies for how advisors can use their web presence and social media including acquiring audience, engaging clients, influencing sharing, and optimizing their website for conversions. Compliance can be ensured by establishing guidelines around recommendations, archiving content, and controls.
Content is the currency for building social relationships that can boost earned media. If you want to ensure your brand gets in the media, then become the media. Presentation from PRSA International Conference on evolving digital PR through content marketing by Lee Odden, CEO of TopRank Online Marketing.
The Future of the Internet 1 - Social & Search = Content Marketing (Feb 2013)Paul Tansey
How Content marketing is evolving from search and social media. Dated February 2013. Social media offers a huge array of opportunities. The blurring line between social media, search and its offspring Content Marketing.
This document discusses how Google+ can benefit marketers by enhancing the relationship between search and social media. It explains that Google+ is focused on creating a social layer across Google products to provide a more customized user experience. This allows content and social signals to impact search results and drive greater synergy between paid, earned, and owned media. The document provides best practices for marketers to engage on Google+ through high-quality, frequently published content and community building to improve search performance.
The document discusses social media strategies and tools for organizations. It provides an overview of popular social networks like Facebook, Twitter, LinkedIn, and others. It then discusses three secret synergies between search engine optimization and social media: content, link building, and search queries. Content is important for social media and it provides guidelines for creating quality content. The document also decodes a successful social media strategy, including engaging fans and turning participants into evangelists. It discusses how organizations can join social media conversations by providing content like photos, videos, surveys and discussions.
This document provides tips for effectively using social media. It discusses common mistakes like not posting engaging content or only using social media for self-promotion. The key is to post interesting content, engage with followers, and use social media as a customer service tool. Specific platforms like Facebook, Twitter, LinkedIn and Pinterest are discussed. With Facebook, post varied content and engage with comments. Twitter limits posts to 140 characters with hashtags. LinkedIn grows professional networks, and Pinterest shares images and video on boards. The overall message is to start simply on one or two platforms and engage the community.
"Activating the Social-Search Dynamic." Presenting at the SES Conference, Nick Beck, Managing Director of Tug, explained how brands that seek performance from social media must embrace the dynamic between social and search.
37 inbound influencers share how to get your content upvotedDavid Schneider
Identifying topics and influencers that have been successful, and understanding what types of content they upvote, can help when brainstorming new content ideas. Reaching out to build relationships with influential users and sites in the niche can also help increase the chances of content being upvoted and shared. Ensuring the content is well-optimized for the target community or subreddit is also important to get upvotes.
The document discusses integrating email and social media marketing. It states that social networks have become a major force in digital marketing and are opening new connections between customers. While social networks will be as important as email, strategies for each need to recognize their unique qualities. The document then provides 10 tips for integrating social media and email marketing, such as committing to metrics-based social media, identifying powerful social media sharers within networks and customers, and creating content specifically for these influencers to share.
This document discusses new trends in search engine optimization (SEO), including algorithmic changes by Google that favor authoritative, factual content (Penguin, Panda). It also covers the rise of social signals through Google+ and how establishing an online identity and network on Google+ can aid search rankings. Finally, it discusses how providing structured, semantic content aligned with Google's Knowledge Graph can surface websites in richer, more visible ways in search results.
1. The document provides a list of 10 snacks that are less than 100 calories each, including blueberry smoothies, yogurt with sunflower seeds, half a baked potato with salsa, frozen banana pops, slow-churned ice cream, microwave popcorn, cottage cheese and cantaloupe, crackers with cheese, baked apples, and small chocolate bars.
2. Each snack listing provides the snack's saturated fat, sodium, and cholesterol content to help the reader choose healthy low-calorie options.
3. The document cautions that while 100-calorie snack packs of crackers and cookies are low in calories, they are also low in nutrients and it is better to choose snacks that provide protein,
This document outlines a digital marketing strategy for Stride Gum to expand their target market to younger consumers ages 8-20. It recommends increasing social media presence on platforms popular with youth, developing a mobile app game, and running targeted Google AdWords campaigns. Success will be evaluated based on engagement metrics like social media interactions and app downloads, as well as measuring increased gum sales among the new demographic. The budget for this strategy is $1 million.
This document discusses trends in the savory snacks category, including opportunities around novelty, flavors, health and wellness, and emerging markets. Some key points:
- Emerging market consumers prefer bolder, more exotic flavors and are fueling demand for new product experiences. Exposure to other cultures is influencing their tastes.
- Health remains an important driver of innovation as consumers seek "natural" and functional options. However, taste is still a primary factor in choices.
- Novel delivery formats like squeezable pouches are gaining interest for their convenience, as seen by the launch of a drinkable chia seed snack product.
This document discusses trends in the healthy snacks industry for addressing the needs of health-conscious consumers. It covers topics like weight management through portion control and high protein snacks. It also discusses consumers' focus on moderation and avoidance of certain ingredients as well as preference for fresh, natural and clean label products. The document notes opportunities for snacks to help manage weight and to encourage brands to become healthy habits. It suggests incorporating functional benefits into indulgent snacks and addressing the needs of aging consumers through senior-friendly packaging.
This short presentation scrapes the surface of what's going on in the frozen snacks category. It offers some consumer insights as well as trends affecting frozen snacks.
An overview of the top 12 food trends for 2016, originally completed at the beginning of 2016. For each trend Symrise analyzes the source of inspiration and the top consumes related to the trend. We then look at which industry publications are picking up on the trend, menu examples, news stories and finally the Symrise take on the trend.
Challenges and Opportunities for Food Manufacturers: Market Trends and Future...Euromonitor International
Euromonitor International’s data reveals that the global packaged food industry will grow 2.4 percent to reach US$2.9 trillion in 2019. In this presentation, Euromonitor’s analysts Dimitrios Dimakakos, Lianne van den Bos and Lauren Bandy highlight the market trends and future prospects in packaged food and nutrition and identify the challenges and opportunities for Food Manufacturers globally and in Europe.
Powerpoint presentation of "Salads and Salad Dressing" in Principles of food production.
Disclaimer: I do not own the rights nor property of this powerpoint presentation. All rights reserved to the owner.
Don't forget to follow me on twitter @joviinthecity
Thank You!
xoxo
-Jovi
Top Trends From the 2017 Winter Fancy Food Show Symrise
The Symrise team has put together the Top 10 Trends from the 2017 Winter Fancy Food Show in San Francisco, CA. For more information visit in-sight.symrise.com
Enjoy this special edition downloadable recipe book with 10 brand new SmartPoints™-friendly recipes!
And as always, we’re listening to all your feedback and we appreciate it.
This document provides a 10-step guide to building social links through organic methods without spending money on advertising or promotions. The 10 steps are: 1) guest blogging, 2) contests, 3) covering controversial topics, 4) directories, 5) lists, 6) defining new concepts, 7) how-to content, 8) badges, 9) social networks, and 10) content distribution. It encourages tracking performance with analytics to determine what works best for customer acquisition.
If you want your website to rank high on Google, you do not need any soothsayer or out of the world tactics. Simply use this top 8 link building tactics and watch your ranking improve. Learn how to use directories, forum and images for link building
The document discusses various ways to increase backlinks in Google beyond directories, articles, blogs, social bookmarking, and press releases. It describes getting backlinks through classified ads, forum posting, social media profiles, guest blogging, testimonials, broken link building, article exchanges, design galleries, video creation, web ring creation, and several other techniques. Forum posting and guest blogging are emphasized as effective methods, as videos can be if done right by including relevant metadata, transcripts, and promotion on platforms like YouTube, Twitter and Facebook. Overall, the document provides tips for link building through many approaches.
What is off page seo and some of it's techniques. Also includes Blackhat SEO and relation with off page seo. Techniques like social media, link building methods, book marking, etc.,
Link Baiting: Using Viral Content to Attract BacklinksJomer Gregorio
DMP Content-Link Baiting reveals the key to boosting your website's visibility to new heights. Learn how to produce viral content that engages your audience and draws high-quality backlinks. Don't pass up this chance to improve your SEO tactics and online presence.
Full blog here - https://digitalmarketingphilippines.com/link-baiting-using-viral-content-to-attract-backlinks-infographic/
Best Digital Marketing Strategist in Kannur, Kerala | SEO Expertgpseoxpert
Link building is important for SEO and involves acquiring links from other websites to boost visibility and rankings. Effective modern link building focuses on creating high-quality content rather than accumulating large quantities of links, as search engines can identify and penalize manipulative tactics. Strong link building strategies include producing engaging content, guest blogging, identifying and replacing broken links, securing brand mentions, using PR, internal linking, and building relationships in the industry. The goal is to establish authority and credibility through valuable content that naturally attracts relevant backlinks over time.
We all know that until quality backlinks are not present in a good amount with any website, they can’t grow their traffic. In this presentation, I have shared some well-proven techniques to grow your backlinks. All the backlink building techniques discussed are white hat and doesnt invite Google penalty
The document discusses how businesses need to get found online through search engines, blogs, and social media in order to remain competitive. It emphasizes that consumers now start their shopping experience by searching online, so companies must utilize inbound marketing techniques to get discovered by people looking for their products. The document then provides detailed guidance on search engine optimization, blogging, using social media, and measuring the results of online marketing efforts.
The document discusses how businesses need to get found online through search engines, blogs, and social media as consumers now start their shopping experience by searching online. It emphasizes that search engine optimization (SEO) is important for businesses' websites to be found organically through keywords in titles, URLs, headings and text. Blogging is also a form of inbound marketing that can help with SEO and social sharing. The document provides steps for businesses to find keywords, optimize on-page SEO, build backlinks, start a business blog, engage in blog comments, write blog posts regularly on topics of interest, and measure results over time.
The document discusses how businesses need to get found online through search engines, blogs, and social media in order to remain competitive. It outlines the importance of inbound marketing techniques like search engine optimization, blogging, and social media engagement over traditional outbound marketing. The document then provides detailed guidance on search engine optimization strategies, how to start and optimize a business blog, and how to engage strategically on social media to get found online.
The document discusses how businesses need to get found online through search engines, blogs, and social media in order to remain competitive. It outlines the importance of inbound marketing techniques like search engine optimization, blogging, and social media engagement over traditional outbound marketing. The document then provides detailed guidance on search engine optimization strategies, how to start and optimize a business blog, and how to engage strategically on social media to get found online.
The document discusses how businesses need to get found online through search engines, blogs, and social media in order to remain competitive. It outlines the importance of inbound marketing techniques like search engine optimization, blogging, and social media engagement over traditional outbound marketing. The document then provides detailed guidance on search engine optimization strategies, how to start and optimize a business blog, and how to engage strategically on social media to get found online.
If you dedicate one hour a day for 50 days, you can do a lot to increase traffic to your website by choosing one of these 50 ways.
The best way to get more traffic to your website quickly is to add more targeted content, promote that content, and keep repeating that. Try taking one of these different ways each day for 50 days and you’ll be amazed at the difference it’ll make! Many things on this list won’t even take you an hour.
What is Off-Page SEO | 6 Off page SEO Activities for 2020 | Off page SEO tech...ContentWritingCompan
Off-page SEO refers to techniques used to improve a website's rankings through external factors like backlinks and social signals rather than on-page optimizations. It involves optimizing for popularity, relevance, trustworthiness and authority through links and mentions from other reputable sites. Research shows off-page SEO accounts for over 50% of ranking factors in Google's algorithm. Some effective off-page SEO activities include guest blogging, infographic submission, influencer outreach, social bookmarking, broken link building, and content marketing across different social media platforms.
From zero to hero - based on a true inbound marketing storyJason Acidre
The document provides tips and strategies for inbound marketing and link building. It discusses developing brand identity and expertise, engaging with online communities, creating valuable content assets, licensing content, building microsites, and continually learning to improve one's skills. The overall message is that inbound marketing is an evolving field that requires an ongoing focus on creating and sharing useful content to build authority, earn links, and drive traffic over time.
F%$#! Link Building. Content Marketing FTWRand Fishkin
The document discusses strategies for content marketing versus traditional link building. It argues that content marketing through blogs, videos, and other tactics can build links naturally while also growing brands and communities. Specific content marketing examples are provided that demonstrate how content can be aligned with businesses, discover audience interests, and leverage emerging platforms to achieve viral sharing.
2. U q M
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brings your whole marketing world together Lead blogging & Email &
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Get Found: Help prospects find you online
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request a demo
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3. deep dive into social link building 3
an introduction
Inbound links
incoming links to a website or web page received from
A
A
A
A
another website or web page; Also known as backlinks
A business that doesn’t generate inbound links is like a car without gas: it exists but doesn’t work. So how can you generate links?
Through link building: the key off-page search engine optimization factor. The more links you have pointing to your site, the more
traffic and better rankings you can secure through search engines. Inbound links bring three major benefits to your business:
Brand exposure and awareness
Direct/indirect traffic (and leads)
Search engine rankings (residual traffic)
Social media becomes a key tool in attracting a large number of inbound links at a low cost. In this deep dive we examine how to
magnetize others to link to your site without spending a red cent on advertising or other promotions. Get ready to learn the ten quick
ways in which you can start collecting inbound links organically.
www.Hubspot.com share ebook
4. B deep dive into social link building 4
1
guest blog posts
Guest blogging is one of the quickest ways to attract links. You ask for permission to or are invited to write
an article for someone else’s website. Besides SEO benefits, guest blogging also gives you access to an
entirely new audience, sometimes a much larger one than your website’s. Contributing to another blog
enables you to build relationships with other influential figures in your industry.
Most blogs welcome guest contributors because it helps them to publish more content and from a fresh perspective. When guest
blogging, bring your best content. Resist the temptation to save all your best stuff for your own site. When searching for sites to blog
for, look for sites that have an audience relevant to your business. Selecting a site that isn’t relevant to your audience won’t drive
quality traffic to your blog, and can only benefit from an SEO standpoint.
tips on how to execute
Do your research. Select blogs that are aligned with your audience and topic.
Network and look for opportunities to guest post on top industry blogs.
Deliver your best work, making it hard for anyone to turn away your great article.
Create a landing page to which visitors will land and convert.
Plan the SEO terms you are optimizing for.
www.Hubspot.com share ebook
5. deep dive into social link building 5
contests
2
The Internet overflows with contest opportunities offering prizes. They get shared easily and present an
ideal platform to increase brand exposure, links and leads. Savvy bloggers have recognized the power of
giveaway events and incorporated them in their marketing efforts to attract traffic and generate buzz.
see a real-life Example
In 2008, Brian Clark of CopyBlogger put up two Twitter contests. One offered an iPod Nano for the best 140-character story
submitted by readers. The second asked readers to submit their best haiku to compete for a MacBook Air. After writing their story
or haiku poem, readers had to share it on Twitter and copy and paste it into CopyBlogger’s comments section. The results were
phenomenal: the two blog posts attracted 111 links and a ton of new readers from all the social media buzz.
tips on how to execute
Give away valuable prizes (ideally, related to your product or service).
Select a social contest platform, incorporating popular networks.
Provide clear rules for contest participants and keep them simple.
Check with a lawyer for sweepstakes regulations in your city/country.
Use a simple winner selection system like Random.org.
www.Hubspot.com share ebook
6. B deep dive into social link building 6
3 controversy
Covering a controversial topic is a great way to attract inbound links and social sharing.
Your subject needs to incite debate from the inside out and not be provocative for the
sake of it. Create content that starts a debate; don’t merely alienate readers.
A portion of your potential audience will strongly disagree with you, and that’s ok. Still, ensure that you can back up your view. A key
element here is to find a topic that can reasonably be defended on both sides. Controversy incites debate if your content tackles a
topic of interest to your target audience. So find a topic highly relevant to your audience, take a side, and watch the interest flood in.
see a real-life Example
The website SocialTriggers.com published a blog post about how web design is more important that
content, challenging the mantra “content is king.” We know that both elements are important, but picking
one over the other gets people thinking, talking, and sharing.
tips on how to execute
Monitor forums for the most discussed topics.
Browse through websites like Digg, Reddit for the most popular articles.
Pay attention to the most common questions from your customers.
www.Hubspot.com share ebook
7. deep dive into social link building 7
directories
4
The day of the Yellow Pages has pretty much passed us by, with sites like Google and Yelp serving as
directories to help us find the answers to our searches. Local directory sites, from CitySearch to Yelp,
are built on the Yellow Pages concept and are often free for business listing.
If you are trying to rank in search engines for your region or city, local directories are your friends. They will provide you
with relevant search traffic, add you to the list of industry competitors, and offer you backlinks to build your SEO authority.
tips on how to execute
Think of the many directory listing opportunities floating around you can tap into. For U.S. businesses, the Better Business Bureau is
a popular directory that lists members by city. Here are some other great opportunities:
. Local directories (Yelp, citysearch, local newspapers) Church websites
Alumni websites and professional organizations Industry directories
Look for organizations like this and check to see if you have the links you want and if you can
control the anchor text. Anchor text is the actual term/s (or image text) that are hyperlinked
to your website. If you can control the alt text, target the words you want to rank for on search
engines.
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5 lists
The true force of “top lists” or “top resources” content is often overlooked. Routinely, lists are the most
popular types of blog posts and attract inbound links. It’s a proven success formula that David Letterman
has been using for decades in his nightly Top 10 lists. What’s so great about lists? We understand them
immediately, they have the power to astound (and entertain) us and provide us with actionable steps.
see a real-life Example
The most popular post I’ve ever written is ‘50 Photos to Inspire Life as a Digital Nomad,’” says
Corbett Barr, who blogs at ThinkTraffic.net. “The post has received over 391,000 page views
and more than 30 links. What is the key to its success? “The post took me about two days to put
together. I think it was so popular because of the content. People love those big photo collections.”
tips on how to execute
Success stories. Give your readers several examples of why something works.
Winners. List a group of people, companies or tools that are the best at something.
.Recap. Detail the history of your industry. Find the ten best quotes by Richard Branson.
.Fun. Sometimes it pays off to be a bit silly. Make fun of yourself or your industry.
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find which blog posts bring
you the most views & links
Blogging takes time. To validate the time
spent, you need insight into the results
your blog is driving. Which posts were most
effective at generating traffic and inbound
links? Are some days better for blogging than
others? HubSpot’s blog analytics can help.
3 Track views and comments.
3 See the number of inbound links for each post.
3 See RSS and email subscriber rates.
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define new concepts
Creating a new concept, whether small or big, can make you and your website a highly cited source. When
you originate an idea, authority follows. And so do links. When you define new concepts and coin terms that
support your brand and teachings, you have something that money can’t buy: “viva voce” lifetime advertising.
see a real-life Example
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McDonald’s with their “Would you like fries with that?” question didn’t know it would stir a swarm of brand references in the business
and marketing industry for the “up-selling” concept. Scott Monty penned a blog post back in 2007 asking readers what it should be
called when Twitter users meet in real life, and the term Tweetup was born. Seth Godin, famous marketing book author, coined the
“purple cow” phrase to convey the meaning of marketing distinction. This strategy alone gets Seth mentions and links, with some
marketing companies even naming themselves after the purple cow concept.
tips on how to execute
Spot new trends in your industry early.
Notice common problems and pain points.
Look for complex ideas and start discussions around these topics.
Find creative, short, and memorable names for your new concept.
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7 how to content
People online are searching for information they can use right away. Sometimes it is hard to find what we
are looking for and we’d rather pay someone to spend the time, effort and energy to do it on our behalf.
Or at least to give us step-by-step instructions. That’s why how-to content works.
Well-written, step-by-step articles and blog posts are in demand, especially when we need to learn something practical. People use
search engines everyday to find out how to cook sweet potatoes, get out of debt, or cure snoring. Your customers, too, are searching
for instructional content. Everyone wants to know a short cut. The best how-to posts have three common characteristics:
They are instructional.
Take the perspective of teaching someone from scratch - don’t assume they know a third of the equation to start.
They are accessible.
They distill the mammoth web of information out there into a few easy to digest steps.
They are researched.
Either you are a foremost expert on the topic at hand or you need to search that person out. Research and find the
necessary answers to provide the best how-to content.
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see a real-life Example
Pat Flynn published a story on how to get a niche website to rank high on Google using backlinks. At 3,238 words, his post is
exhaustive and includes three videos totaling of screen-cast instructions. In fact, Google is loaded with how-to content that lives just
in a video format. Pat also included illustrations in the article to help the reader visualize his concepts.
The post is laid out in a step-by-step, easy to understand, “do this, then do that” format. It also includes a section with links pointing
to continued reading as part of a series of articles he has written.
tips on how to execute
Target a relevant topic or pain point.
Find something that has not been written about or take a new stance on an old subject.
.Use step by step, easy to follow instructions.
Cite examples.
.Use rich media, such as photos and videos.
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easily decide which keywords to
target in your link building efforts
HubSpot’s built-in search engine optimization
makes it easy to pick the right keywords and
find link-building opportunities that increase
your website’s search rank.
3 Keyword Analysis: Find and track your most
effective keywords.
Link Tracking: Track inbound links and the
3 leads they’re generating.
3 Page-Level SEO: Diagnose and fix poorly ranking
sites.
| Request A Demo Read More
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14. deep dive into social link building 14
badges
Badges should link back to your website or a specific web page. A mix between a logo and a
8
banner, a badge should serve as a mini-ad for you, but also carry value for your readers.
see a real-life Example
SocialFresh.com published an article asking readers to nominate the best corporate blog examples. Judges ranked
the ten winners and provided a badge. Several of the winners still feature these badges on their website, linking
back to SocialFresh.com.
tips on how to execute
Do it yourself or post a bid on Guru.com or Elance.com to get the graphics done.
The badge should look professional, hype-free, and have a compelling call-to-action.
Paste the badge code on your site/blog & give instructions on how to share.
125px by 125px is a good size for a badge, but you can offer multiple size options.
Note the blogs you want to feature your badge and size the badge easily fit them.
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9 social networks
Social networks offer great opportunities for getting noticed and attracting links. Wikipedia lists more
than a hundred active social networks that have significant user bases, but the core ones remain Twitter,
LinkedIn, Facebook, and Google+. The links you post on these networks should lead fans and followers
back to your website. That is the baseline of benefit from social networks.
tips on how to execute
Look at your marketing analytics to see what social networks you are currently getting the most
(and most valuable) traffic and focus on those.
Your website and blog should include social media sharing buttons to let people
easily spread your content across their networks. With one click your readers should
be able to promote your website to their community. Consider incorporating the
Facebook “like” button, the “retweet” button, the LinkedIn “in share” button and now
Google’s +1 button. Test and find out which social sharing buttons work best for your
specific website.
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16. deep dive into social link building 16
content distribution
10
Marketing professionals should always be looking for new places to share their content, and syndication can
greatly help in this task. EzineArticles.com, the most famous article directory, is a true content distribution
channel for two main reasons:
Once your article is posted there, it appears on the home page until it gets pushed down by a newer post.
Your article is syndicated across their platform, which creates opportunities for attracting direct traffic and backlinks.
Examples of directories
Alltop, Technorati and SocialMediaToday.com are all services that can feature your content allowing users to click through to find your
website. On the professional syndication level, ReadWriteWeb gets some articles syndicated on NYtimes.com; Mashable does the
same with USA Today and CNN.
tips on how to execute
Find more places for your content to be listed so that you can add more links that you control.
Consider news websites and educational websites. You can also make syndication deals with
other blogs, publishing their best blog content on your site and allowing them to do the same
for you.
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next steps
Now that you have the ten fundamental steps to social link building, you are in a good shape to rock your SEO
strategy and get more exposure to your content. However, that is not enough to be successful with lead generation.
Once you attract high-quality traffic, you need to focus on capturing it and nurturing it in a way that will enable you to build
long-term relationships with your new contacts.
Make sure that while you are improving your SEO strategy, someone on your team is working on creating landing pages,
calls-to-action and lead nurturing campaigns. Thus, you go beyond the top of the marketing funnel and start getting into the
interesting part.
Track your performance with marketing analytics & discover what worked and what didn’t in terms of customer acquisition.
B
If you are not sure how you can go about this entire process, we are here to help! Get your free and
customized inbound marketing assessment to learn about the current state of your marketing and where
you can get in the future using the HubSpot all-in-one marketing software.
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18. optimize for seo integrate your
marketing
Track the performance of your http://bit.ly/GET-YOUR-DEMO Don’t separate SEO from social
keywords, links and overall SEO media and blogging. Ensure that
strategy. Learn how you can use the
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