Web Analytics

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Web Analytics

  1. 1. Web Analytics
  2. 2. <ul><li>What is it? </li></ul><ul><ul><li>The process of measuring, collecting and reporting data from a company’s website </li></ul></ul><ul><ul><li>It makes it easy for you to know your website’s number of visitors, what they do, where they come from and other data points </li></ul></ul><ul><li>Google analytics </li></ul><ul><ul><li>The most common tool for garnering web analytics </li></ul></ul><ul><ul><li>Advantages: </li></ul></ul><ul><ul><ul><li>It’s free </li></ul></ul></ul><ul><ul><ul><li>No need to be a web guru, Google walks you through it </li></ul></ul></ul><ul><ul><ul><li>Data collection is organized into four simple parts-Visitors, Traffic Source, Content and Goals </li></ul></ul></ul>Web analytics
  3. 3. Data collection <ul><li>Visitors </li></ul><ul><ul><li>Tells you everything there is to know about the people who visit your site </li></ul></ul><ul><ul><li>Tracks the following: </li></ul></ul><ul><ul><ul><li>Geography </li></ul></ul></ul><ul><ul><ul><li>What pages they visited </li></ul></ul></ul><ul><ul><ul><li>Average number of pages they visited </li></ul></ul></ul>
  4. 4. Data collection <ul><li>Traffic Source </li></ul><ul><ul><li>Tells you how your visitors accessed your website </li></ul></ul><ul><ul><li>Helps with search engine optimization because it tells you what keywords your visitors used to get to your website </li></ul></ul><ul><ul><li>Also tells if they used organic searches and it gives you information on your response rate of Google Ad words if you use those </li></ul></ul>
  5. 5. <ul><li>Content </li></ul><ul><ul><li>Describes what your visitors do while they’re at your site </li></ul></ul><ul><ul><li>Provides information such as where they entered your site (if they entered through the homepage or a landing page), and the order they viewed pages </li></ul></ul><ul><ul><li>Provides you with a site overlay feature that shows you all this information right on top of your site, making it faster and easier to actually “see” what the visitors were doing </li></ul></ul>Data collected
  6. 6. Organization <ul><li>Goals </li></ul><ul><ul><li>Allows you to set goals and track them </li></ul></ul><ul><ul><li>Informs you how close you are to meeting your goal and how often you get closer to meeting that goal </li></ul></ul><ul><ul><li>You can create as many goals as you like </li></ul></ul>
  7. 7. Why use web analytics? <ul><li>Aspect of marketing </li></ul><ul><ul><li>Helps you figure out if you are using appropriate keywords for your website and whether or not your advertising money is being spent in the best way possible </li></ul></ul><ul><li>Optimize your website </li></ul><ul><ul><li>Helps optimize based on popular keywords and helps organize your site so visitors can navigate easier </li></ul></ul>
  8. 8. Call to action <ul><li>Full report – http://crunk.starrtincup.com/webanalytics </li></ul><ul><li>William Tincup </li></ul><ul><li>W: www.starrtincup.com </li></ul><ul><li>E: tincup@starrtincup.com </li></ul><ul><li>P: 817-204-0400 </li></ul>

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