Introduction Basic Reports in Google Analytics (Real-time, Audience, Acquisition, Behavior, and Conversion reports) Conversion Funnel Google Search Console for SEO (Performance, Index, Experience, Manual actions, and Links reports) Conclusion

1. Google Analytics
and
Google Search
Console
Name: Amisha Jaiswal
Course Name: Web Analytics and Webmaster Tools
Course Code: BBADMS401

2. INTRODUCTION:
Google Analytics
It is used to track and
report website traffic.
Google Search Console
It is used to improve
the performance and
health of a website.
Vs

3. Google Analytics for E-commerce:
1

4. Basic Reports in Google Analytics:
Shows you
what’s
happening on
your site in
real time.
Tells you
more about
your sales
and
conversions.
Tells you what
your visitors
are doing on
your site.
Tells you how
your visitors
found and
arrived at your
site.
Tells you
more about
who is on
your site.
Real-Time Conversions
Behavior
Acquisition
Audience

5. Real-Time Reports:
This report shows:
• who is on your site at that very
moment,
• where they came from,
• their geographic location, and
• what pages they're browsing.

6. Audience Reports:
In this report you can see
the information for each of
the following metrics:
Sessions
Users
Pageviews
Pages per Session
Average Session Duration
Bounce Rate
New Users

7. Acquisition Reports:
It provides information about
how your visitors found you and
how they arrived at your site.
It helps to understand what's
working (and not working) to
drive visitors and customers.

8. Behavior Reports:
This report help you improve the
content on your site on the basis
of how visitors are reacting to it.
This includes information on the
speed and load time of your
pages.
It also help you identify the
bounce rate of each page.

9. Conversions Reports:
The Ecommerce reports under
the Conversions menu gives
you the information about:
Products
Transactions
Time to Purchase

10. Conversion Funnel:
Purchase
Add to Cart
Product View
Site Visit [Awareness]
[Interest]
[Desire]
[Action]

11. Google Search Console for SEO:
2

12. Performance Reports:
At the top of this report, there are
four metrics displayed:
Total Clicks
Total Impressions
Average CTR
Average Position
At the bottom of this report, there
are more six metrics such as:
Queries, Pages, Countries,
Devices, Search appearance, and
Dates.

13. Index Reports: Experience Reports:
Core Web Vitals
The index report shows you whether
Google is crawling your website and if
there are any problems preventing
your pages from getting indexed.
The Experience report provides you
with data related to your website’s
visitor’s user experience.
Mobile Usability
HTTPS Usage

14. Manual Actions: Links Reports:
Top Linking Texts
This report shows you whether there
are any manual actions issued
against your website.
It displays all the links pointing to your
website.
It mainly focuses on links that aren’t
helping with the SERP rank.
Top Linked Pages
Top Linking Sites
For external links, there are three reports:
For internal links, there is only one report:
Top Linked Pages
If any page gets affected by manual
action, you will receive a notification in
the Search Console message center.

15. CONCLUSION:
THANK YOU !
Google Analytics and Google Search
Console both are powerful tools provided
by Google.
Analytics helps to track the website traffic
whereas Search Console helps in
improving the performance of a website.