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Web analytics basic

Web Analytics-Basic ! Importance of Introduction to Web Analytics-Basic for client website.Check out this presentation,To know this in more in details Web Analytics-Basic ? Learning Catalyst Provide Professional Training in Digital Marketing in India.To know more subscribe above mention link :http://bit.ly/1DdRqDA

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Web analytics basic

  1. 1. Website Analytics : Basics
  2. 2. Web Analytics What & Why
  3. 3. Quite unlike anything in the past, businesses now can get 'live' data from their website and can use this to improve their operations
  4. 4. But most businesses suck at knowing what to do with this ‘live’ data Like BIG time And that’s why Web Analytics is a ‘much in demand’ skill.
  5. 5. User searches Clicks on messages/ads Goes to the website After that what? He reaches the website How did he reach my website? But where is he going? Does he like my product? Did he see all the products? How much time did he spend? Where did he go after that?
  6. 6. How can studying data can help you run your business better And why are managers not doing it currently?
  7. 7. Businesses usually stop at just setting up analytics That’s where it is supposed to begin.
  8. 8. Importance of good Analytics Who are your visitors? • Country/city • Browser/OS data • New/Repeat • Optimize to reach site goals more efficiently • Actionable insights based on precisely measured metrics. • Better understanding traffic behaviour • Test creatives, communication, layouts, etc with ease. Importance of good Analytics Improve ROI How do they reach your website? • From which site? • Which campaign works better? • What SEO/SEM keywords work? What are they doing..? • Are they converting? • How long do they stay on your site? • What do they read? • What’s making them leave? • …much more 8 Web Analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage. - Web Analytics Association
  9. 9. Career Potential
  10. 10. Even if you don’t see job titles for ‘Web Analytics’, this is a very useful additional skill to have Especially if you have been around for a couple of years in the ‘web’ industry.
  11. 11. The future’s bright “Web Analytics is hard.” – Eric Peterson “10% of your budget should be spent on tools, while 90% spent on people (brains) who will be responsible for insights.” – Avinash Kaushik
  12. 12. Brief History 12 JavaScript Tags Log Files & Hit Counters Click & heat maps Mobile Analytics
  13. 13. Putting the GA code on your site and checking for it
  14. 14. Placing the analytics code
  15. 15. Other web analytics packages
  16. 16. Other Web Analytics Providers
  17. 17. Let’s open a GA account
  18. 18. Basic Terminology before we Jump In Hits: Any element caused by the browser when it requests the page (A single page can register 1 hit or hundreds of hits based on different elements on it) Page Views: Number of pages divided by number of visitors (number of pages viewed by the visitor) Sessions or User sessions: Amount of time user browsed your site Unique visitors: No. of people visiting a web site for the first time or at least once within a 30 day time period Repeat visitors Referrers or Referring sites: Place from where the user has originated Bounce rate: % of entrance on any given page that resulted in an exit without entering any other page on the site Exit rate: % of exits from a page to the total number of visits to that page
  19. 19. Basic Terminology before we Jump In Time spent on the website Page views per visit Geographic location Goals & Funnels
  20. 20. Some tricky metrics Absolute Unique Visitors/Unique Visitors Clicks/Visits Visits/Sessions/Visitors
  21. 21. What does analytics measure?
  22. 22. Google Analytics collects your data based on 5 broad segments …Which give us over 80 primary reports, which can be further drilled down to over 1,000 unique reports. Reported Segments
  23. 23. Graph •Day/week/month views •Compare 2 metrics •‘Compare to site’ •Compare date ranges •Highlight data point on mouse-over Data table •Overview of selected component •5 unique data views •Search box to include/exclude specific data •Easily compare performance to Site Avg. Easily export/email a report •4 format options, incl. PDF, XML, CSV & TSV Data Representation
  24. 24. Why ask for GA access before you submit a SEM/Digital Marketing proposal
  25. 25. • Know feasibility of campaign objectives from past data. • Get an idea of offering acceptance by means of closures and engagement metrics and visitor loyalty.
  26. 26. The tougher job is to know what to look out for The easier part is to navigate the interface
  27. 27. A case study for what you would ‘look out for’ while studying Google Analytics

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