Readership Surveys When “No” Means “Yes”
<ul><li>A research survey focused on habits, frequency and topics of a target audience </li></ul><ul><li>Get a true feel f...
Timing <ul><li>Should not be sent out more than once a year </li></ul><ul><li>Find out the list members’ ideal frequency <...
Medium of Communication <ul><li>Ask readers what their preferred form of communication is </li></ul><ul><li>Have them rate...
<ul><li>Create a list of topics you think your prospect would be interested in </li></ul><ul><li>Have them rate each topic...
What is Accomplished <ul><li>Find out how you can effectively market to your house list </li></ul><ul><li>What goals are b...
Call to Action <ul><li>Full report – http://crunk.starrtincup.com/readershipsurveys </li></ul><ul><li>William Tincup </li>...
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Readership Surveys

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Readership Surveys

  1. 1. Readership Surveys When “No” Means “Yes”
  2. 2. <ul><li>A research survey focused on habits, frequency and topics of a target audience </li></ul><ul><li>Get a true feel for what list members are interested in </li></ul><ul><li>Sent to a house list or an external targeted community </li></ul>What are They?
  3. 3. Timing <ul><li>Should not be sent out more than once a year </li></ul><ul><li>Find out the list members’ ideal frequency </li></ul><ul><ul><li>How often do they receive your emails? </li></ul></ul><ul><ul><li>How often do they want to receive emails? </li></ul></ul><ul><li>Find out what the best time for them to receive emails is (day, time, time of year, etc) </li></ul>
  4. 4. Medium of Communication <ul><li>Ask readers what their preferred form of communication is </li></ul><ul><li>Have them rate from 1-5 each option: </li></ul><ul><ul><li>Email </li></ul></ul><ul><ul><li>Direct mail </li></ul></ul><ul><ul><li>Supporting voicemail </li></ul></ul><ul><ul><li>Supporting video </li></ul></ul><ul><ul><li>Fax </li></ul></ul><ul><ul><li>Web 2.0 features </li></ul></ul>
  5. 5. <ul><li>Create a list of topics you think your prospect would be interested in </li></ul><ul><li>Have them rate each topic from 1-5 </li></ul><ul><li>Don’t ask too many questions (10-12 is best) </li></ul><ul><li>Ask about company pains and different solutions </li></ul><ul><li>Ask list members about: </li></ul><ul><ul><li>When they take vacations </li></ul></ul><ul><ul><li>What trade shows they attend </li></ul></ul><ul><ul><li>Where they get their information (infographics) </li></ul></ul><ul><li>Consider giving an offer to those who complete the survey </li></ul>Subject Matter
  6. 6. What is Accomplished <ul><li>Find out how you can effectively market to your house list </li></ul><ul><li>What goals are best for the company </li></ul><ul><li>Set marketing strategies and marketing calendar </li></ul>
  7. 7. Call to Action <ul><li>Full report – http://crunk.starrtincup.com/readershipsurveys </li></ul><ul><li>William Tincup </li></ul><ul><li>W: www.starrtincup.com </li></ul><ul><li>E: tincup@starrtincup.com </li></ul><ul><li>P: 817-204-0400 </li></ul>

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