Effective Email Marketing Techniques for MSPs

David Strom
David Stromfreelance IT writer and speaker, editorial and business consultant at David Strom Inc.
••
David Strom 8/25/11 [email_address] Effective Email List Management and Marketing Techniques 
Who is David Strom?
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Email mechanics
Evaluation criteria ,[object Object],[object Object],[object Object],[object Object]
Time for a poll ,[object Object],[object Object],[object Object],[object Object]
Three typical email services ,[object Object],[object Object],[object Object]
Effective Email Marketing Techniques for MSPs
Effective Email Marketing Techniques for MSPs
Effective Email Marketing Techniques for MSPs
Effective Email Marketing Techniques for MSPs
Effective Email Marketing Techniques for MSPs
Poll results
Effective Email Marketing Techniques for MSPs
Effective Email Marketing Techniques for MSPs
What about content?
Effective Email Marketing Techniques for MSPs
Skills needed
Effective Email Marketing Techniques for MSPs
The ideal subject line ,[object Object],[object Object],[object Object],[object Object],[object Object]
Publishing tips ,[object Object],[object Object],[object Object],[object Object],[object Object]
Easy opt-in/out
[object Object]
Time for another poll ,[object Object],[object Object],[object Object],[object Object],[object Object]
Effective Email Marketing Techniques for MSPs
Marketing tips
Poll results here
Places to learn more ,[object Object],[object Object],[object Object]
Effective Email Marketing Techniques for MSPs
Effective Email Marketing Techniques for MSPs
Effective Email Marketing Techniques for MSPs
Our MSP speaker ,[object Object],[object Object],[object Object]
Questions?
1 of 33

Effective Email Marketing Techniques for MSPs

••
Download to read offline
TechnologyBusiness

E-mail is the basic lifeblood of any small business communications, and it is especially true for MSPs. Email is how you get and retain customers, how you find new prospects, and how you keep and motivate your staff. Every MSP should use e-mail to bring in new business and inform and amuse your customers. But there are technology choices to make in terms of deploying the right list service provider. Even after setting up an email list, there are still other things to think about to refine your message and track and generate leads. This was the basis of a webinar for MSPtv.com given in August 2011: http://event.on24.com/r.htm?e=333687&s=1&k=05223A92BFE0A3AAB49BEF07783A16E8&partnerref=REDMOND&deletecookie=true

David Strom
David Stromfreelance IT writer and speaker, editorial and business consultant at David Strom Inc.

Recommended

Effective E-newslettersEffective E-newsletters
Effective E-newslettersMarissa Wasseluk
442 views•42 slides
5 steps of effective marketing strategy for email newsletter5 steps of effective marketing strategy for email newsletter
5 steps of effective marketing strategy for email newsletterSherin Thomas
827 views•10 slides
6 Simple Email-Marketing-Tips6 Simple Email-Marketing-Tips
6 Simple Email-Marketing-TipsElise Franzetta Ware
118 views•8 slides
Their Inbox, Your ResponsibilityTheir Inbox, Your Responsibility
Their Inbox, Your ResponsibilityNet Atlantic
297 views•10 slides
Gofish presents the basics of E-mail marketingGofish presents the basics of E-mail marketing
Gofish presents the basics of E-mail marketingImmo Böhm
417 views•20 slides
e-Newsletter Best Practicese-Newsletter Best Practices
e-Newsletter Best PracticesLandry Butler
7.1K views•17 slides

More Related Content

What's hot

What's hot(20)

Simple Metrics for Email Campaign SuccessSimple Metrics for Email Campaign Success
Simple Metrics for Email Campaign Success
Doxim Inc.•410 views
Email Marketing and Website PresentationEmail Marketing and Website Presentation
Email Marketing and Website Presentation
Microbrew Media•250 views
Hacking Your Email Content: How to Write Effective Emails FastHacking Your Email Content: How to Write Effective Emails Fast
Hacking Your Email Content: How to Write Effective Emails Fast
Kristen Dunleavy•319 views
New lead campaign dee allomongNew lead campaign dee allomong
New lead campaign dee allomong
Infusionsoft•296 views
10 tips for success with Google Grants10 tips for success with Google Grants
10 tips for success with Google Grants
ONGestão•519 views
Best Practices for Email DeploymentBest Practices for Email Deployment
Best Practices for Email Deployment
stirista•262 views
Content planning Content planning
Content planning
Digital Journey•854 views
Creative Email Strategy for the Mobile AgeCreative Email Strategy for the Mobile Age
Creative Email Strategy for the Mobile Age
AudienceView•695 views
You Ask It, We Answer It!You Ask It, We Answer It!
You Ask It, We Answer It!
Informz•410 views
The "Happy Juice" Principle: Marketing that Captures and Converts [Webinar]The "Happy Juice" Principle: Marketing that Captures and Converts [Webinar]
The "Happy Juice" Principle: Marketing that Captures and Converts [Webinar]
Internet Marketing Software - WordStream•786 views
Boost emailmarketingtech20.11Boost emailmarketingtech20.11
Boost emailmarketingtech20.11
Association Executives of North Carolina•171 views
Media Relations 101Media Relations 101
Media Relations 101
LouiseBannon•173 views
Building Effective WOM - One Size Doesn't Fit AllBuilding Effective WOM - One Size Doesn't Fit All
Building Effective WOM - One Size Doesn't Fit All
Tamera Kremer•570 views
Inntopia email marketingInntopia email marketing
Inntopia email marketing
Richard Burrell•307 views
Email MarketingEmail Marketing
Email Marketing
Neal Edlin•150 views
The Effectiveness of E-mail Updates as an Educational Delivery MethodThe Effectiveness of E-mail Updates as an Educational Delivery Method
The Effectiveness of E-mail Updates as an Educational Delivery Method
University of Illinois at Urbana-Champaign•369 views
NRB Research Symposium - Pam OvwighoNRB Research Symposium - Pam Ovwigho
NRB Research Symposium - Pam Ovwigho
robertmcfarland•169 views
PANMA PresentationPANMA Presentation
PANMA Presentation
Chris Vasquez•152 views
Realising your true (email) potential Realising your true (email) potential
Realising your true (email) potential
Adestra•12 views
NonprofnfgNonprofnfg
Nonprofnfg
jimhitch•211 views

Viewers also liked

Viewers also liked(6)

How to keep track of cloud costsHow to keep track of cloud costs
How to keep track of cloud costs
David Strom•528 views
Picking the right Single Sign On Tool to protect your networkPicking the right Single Sign On Tool to protect your network
Picking the right Single Sign On Tool to protect your network
David Strom•955 views
The New Backchannel The New Backchannel
The New Backchannel
David Strom•820 views
Social Media Management toolsSocial Media Management tools
Social Media Management tools
David Strom•531 views
Twitter for business 2 11Twitter for business 2 11
Twitter for business 2 11
David Strom•627 views
How to use Twitter for BusinessHow to use Twitter for Business
How to use Twitter for Business
David Strom•376 views

Similar to Effective Email Marketing Techniques for MSPs

Chicago Arch 2009Chicago Arch 2009
Chicago Arch 2009jayblove
655 views•102 slides

Similar to Effective Email Marketing Techniques for MSPs(20)

Digital Marketing 101 for Arts Presenters: Connecting in the inbox with ema...Digital Marketing 101 for Arts Presenters: Connecting in the inbox with ema...
Digital Marketing 101 for Arts Presenters: Connecting in the inbox with ema...
TechSoup Canada •480 views
The Secret of Mind-Blowing Email MarketingThe Secret of Mind-Blowing Email Marketing
The Secret of Mind-Blowing Email Marketing
Exclusive Concepts•1.1K views
Framework: Email Marketing PlannerFramework: Email Marketing Planner
Framework: Email Marketing Planner
Mailigen•3.5K views
Chicago Arch 2009Chicago Arch 2009
Chicago Arch 2009
jayblove•655 views
AmFam Teleconf 4 -- Marketing Tools Business Accelerator[1]AmFam Teleconf 4 -- Marketing Tools Business Accelerator[1]
AmFam Teleconf 4 -- Marketing Tools Business Accelerator[1]
BusinessAccelerator•935 views
Email marketing and pr webinarEmail marketing and pr webinar
Email marketing and pr webinar
National Safe Place•1.2K views
Email Marketing Strategies to Increase SalesEmail Marketing Strategies to Increase Sales
Email Marketing Strategies to Increase Sales
Synchronicity Marketing•2.2K views
2013 Top 5 Email Marketing Trends2013 Top 5 Email Marketing Trends
2013 Top 5 Email Marketing Trends
Synchronicity Marketing•1.2K views
#9 IMU: Successful Email Marketing (CV301)#9 IMU: Successful Email Marketing (CV301)
#9 IMU: Successful Email Marketing (CV301)
HubSpot•2.5K views
Enterprise nation presentation re-record versionEnterprise nation presentation re-record version
Enterprise nation presentation re-record version
123-reg•248 views
Best Practices in Email MarketingBest Practices in Email Marketing
Best Practices in Email Marketing
HostPaul•632 views
Best Practices in Email MarketingBest Practices in Email Marketing
Best Practices in Email Marketing
HostPaul•460 views
Power of RelationshipsPower of Relationships
Power of Relationships
Scott K. Wilder•464 views
NP Center Sacramento 2009NP Center Sacramento 2009
NP Center Sacramento 2009
jayblove•398 views
PPT_Email Marketing_IWF_2016PPT_Email Marketing_IWF_2016
PPT_Email Marketing_IWF_2016
Susan Bagnall•107 views
Email Marketing InsightEmail Marketing Insight
Email Marketing Insight
Deborah Anderson•1.3K views
Make Your Emails MatterMake Your Emails Matter
Make Your Emails Matter
Net Atlantic•226 views
Enterprise nation presentation 120215Enterprise nation presentation 120215
Enterprise nation presentation 120215
123-reg•194 views
Dma2011postconDma2011postcon
Dma2011postcon
pulsepointstrategy•480 views
Integrated Email Marketing Best PracticeIntegrated Email Marketing Best Practice
Integrated Email Marketing Best Practice
CFL Marketing•513 views

More from David Strom

More from David Strom(20)

Spark Twitter fails Mar2023Spark Twitter fails Mar2023
Spark Twitter fails Mar2023
David Strom•7 views
Getting Your First Cybersecurity JobGetting Your First Cybersecurity Job
Getting Your First Cybersecurity Job
David Strom•279 views
Understanding passwordless technologiesUnderstanding passwordless technologies
Understanding passwordless technologies
David Strom•562 views
What endpoint protection solutions are available on the market today?What endpoint protection solutions are available on the market today?
What endpoint protection solutions are available on the market today?
David Strom•125 views
Fears and fulfillment with IT securityFears and fulfillment with IT security
Fears and fulfillment with IT security
David Strom•232 views
Protecting your digital and online privacyProtecting your digital and online privacy
Protecting your digital and online privacy
David Strom•288 views
AI and cyber security: new directions, old fearsAI and cyber security: new directions, old fears
AI and cyber security: new directions, old fears
David Strom•813 views
The legalities of hacking backThe legalities of hacking back
The legalities of hacking back
David Strom•238 views
How to market your book in today's social media worldHow to market your book in today's social media world
How to market your book in today's social media world
David Strom•228 views
​Understanding the Internet of Things​Understanding the Internet of Things
​Understanding the Internet of Things
David Strom•292 views
How to make your mobile phone safe from hackersHow to make your mobile phone safe from hackers
How to make your mobile phone safe from hackers
David Strom•851 views
Implications and response to large security breaches Implications and response to large security breaches
Implications and response to large security breaches
David Strom•650 views
Using social networks to find your next job (2017)Using social networks to find your next job (2017)
Using social networks to find your next job (2017)
David Strom•207 views
Security v. Privacy: the great debateSecurity v. Privacy: the great debate
Security v. Privacy: the great debate
David Strom•1.9K views
Using OpenStack to Control VM ChaosUsing OpenStack to Control VM Chaos
Using OpenStack to Control VM Chaos
David Strom•521 views
Notable Twitter failsNotable Twitter fails
Notable Twitter fails
David Strom•625 views
How to make the move towards hybrid cloud computingHow to make the move towards hybrid cloud computing
How to make the move towards hybrid cloud computing
David Strom•956 views
Listen to Your Customers: How IT Can Provide Better SupportListen to Your Customers: How IT Can Provide Better Support
Listen to Your Customers: How IT Can Provide Better Support
David Strom•653 views
Network security practice: then and nowNetwork security practice: then and now
Network security practice: then and now
David Strom•292 views
Biggest startup mistakesBiggest startup mistakes
Biggest startup mistakes
David Strom•244 views

Recently uploaded

Recently uploaded(20)

ChatGPT and AI for Web DevelopersChatGPT and AI for Web Developers
ChatGPT and AI for Web Developers
Maximiliano Firtman•161 views
Java 21 and Beyond- A Roadmap of Innovations .pdfJava 21 and Beyond- A Roadmap of Innovations .pdf
Java 21 and Beyond- A Roadmap of Innovations .pdf
Ana-Maria Mihalceanu•54 views
GigaIO: The March of Composability Onward to Memory with CXLGigaIO: The March of Composability Onward to Memory with CXL
GigaIO: The March of Composability Onward to Memory with CXL
CXL Forum•122 views
The Research Portal of Catalonia: Growing more (information) & more (services)The Research Portal of Catalonia: Growing more (information) & more (services)
The Research Portal of Catalonia: Growing more (information) & more (services)
CSUC - Consorci de Serveis Universitaris de Catalunya•59 views
MemVerge: Past Present and Future of CXLMemVerge: Past Present and Future of CXL
MemVerge: Past Present and Future of CXL
CXL Forum•110 views
AI: mind, matter, meaning, metaphors, being, becoming, life valuesAI: mind, matter, meaning, metaphors, being, becoming, life values
AI: mind, matter, meaning, metaphors, being, becoming, life values
Twain Liu 刘秋艳•32 views
.conf Go 2023 - Raiffeisen Bank International.conf Go 2023 - Raiffeisen Bank International
.conf Go 2023 - Raiffeisen Bank International
Splunk•186 views
.conf Go 2023 - SIEM project @ SNF.conf Go 2023 - SIEM project @ SNF
.conf Go 2023 - SIEM project @ SNF
Splunk•178 views
Combining Orchestration and Choreography for a Clean ArchitectureCombining Orchestration and Choreography for a Clean Architecture
Combining Orchestration and Choreography for a Clean Architecture
ThomasHeinrichs1•67 views
"AI Startup Growth from Idea to 1M ARR", Oleksandr Uspenskyi"AI Startup Growth from Idea to 1M ARR", Oleksandr Uspenskyi
"AI Startup Growth from Idea to 1M ARR", Oleksandr Uspenskyi
Fwdays•25 views
Business Analyst Series 2023 - Week 2 Session 3Business Analyst Series 2023 - Week 2 Session 3
Business Analyst Series 2023 - Week 2 Session 3
DianaGray10•319 views
Astera Labs: Intelligent Connectivity for Cloud and AI InfrastructureAstera Labs: Intelligent Connectivity for Cloud and AI Infrastructure
Astera Labs: Intelligent Connectivity for Cloud and AI Infrastructure
CXL Forum•125 views
Webinar : Competing for tomorrow’s leaders – How MENA insurers can win the wa...Webinar : Competing for tomorrow’s leaders – How MENA insurers can win the wa...
Webinar : Competing for tomorrow’s leaders – How MENA insurers can win the wa...
The Digital Insurer•26 views
Micron CXL product and architecture updateMicron CXL product and architecture update
Micron CXL product and architecture update
CXL Forum•23 views
PyCon ID 2023 - Ridwan Fadjar Septian.pdfPyCon ID 2023 - Ridwan Fadjar Septian.pdf
PyCon ID 2023 - Ridwan Fadjar Septian.pdf
Ridwan Fadjar•165 views
[2023] Putting the R! in R&D.pdf[2023] Putting the R! in R&D.pdf
[2023] Putting the R! in R&D.pdf
Eleanor McHugh•36 views
Five Things You SHOULD Know About PostmanFive Things You SHOULD Know About Postman
Five Things You SHOULD Know About Postman
Postman•22 views
Green Leaf Consulting: Capabilities DeckGreen Leaf Consulting: Capabilities Deck
Green Leaf Consulting: Capabilities Deck
GreenLeafConsulting•177 views
Samsung: CMM-H Tiered Memory Solution with Built-in DRAMSamsung: CMM-H Tiered Memory Solution with Built-in DRAM
Samsung: CMM-H Tiered Memory Solution with Built-in DRAM
CXL Forum•101 views
Data-centric AI and the convergence of data and model engineering: opportunit...Data-centric AI and the convergence of data and model engineering: opportunit...
Data-centric AI and the convergence of data and model engineering: opportunit...
Paolo Missier•25 views

Effective Email Marketing Techniques for MSPs

Editor's Notes

  1. http://wiki.list.org/display/COM/Mailman+hosting+services
  2. Constant contact
  3. Easy to opt in and out
  4. Web subscription box
  5. Test and experiment!
  6. Eloqua’s reosources