Effective Email Marketing Techniques for MSPs


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E-mail is the basic lifeblood of any small business communications, and it is especially true for MSPs. Email is how you get and retain customers, how you find new prospects, and how you keep and motivate your staff. Every MSP should use e-mail to bring in new business and inform and amuse your customers. But there are technology choices to make in terms of deploying the right list service provider. Even after setting up an email list, there are still other things to think about to refine your message and track and generate leads.

This was the basis of a webinar for MSPtv.com given in August 2011:


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  • http://wiki.list.org/display/COM/Mailman+hosting+services
  • Constant contact
  • Easy to opt in and out
  • Web subscription box
  • Test and experiment!
  • Eloqua’s reosources
  • Effective Email Marketing Techniques for MSPs

    1. 1. David Strom 8/25/11 [email_address] Effective Email List Management and Marketing Techniques 
    2. 2. Who is David Strom?
    3. 3. Agenda <ul><li>Mechanics of email groups </li></ul><ul><li>Content, content, content! </li></ul><ul><li>Skills alert </li></ul><ul><li>Publishing tips </li></ul><ul><li>Marketing tips </li></ul><ul><li>Pointers on where to learn more </li></ul>
    4. 4. Email mechanics
    5. 5. Evaluation criteria <ul><li>How many members an email group can have or can be added at any one time, </li></ul><ul><li>What rights group members have in terms of viewing other members in the group, </li></ul><ul><li>Whether groups are for discussion or just announcements, meaning that members can or can't post messages to the entire group, and </li></ul><ul><li>How the information inside each message can be displayed and tracked by you as the group owner. </li></ul>
    6. 6. Time for a poll <ul><li>How many times have you inadvertently sent a message to “reply all” by mistake? </li></ul><ul><ul><li>Once was enough </li></ul></ul><ul><ul><li>At least once a month </li></ul></ul><ul><ul><li>Too many times to remember </li></ul></ul>
    7. 7. Three typical email services <ul><li>Google Apps </li></ul><ul><li>Mailman </li></ul><ul><li>Constant Contact </li></ul>
    8. 8.
    9. 9.
    10. 10.
    11. 11.
    12. 12.
    13. 13. Poll results
    14. 14.
    15. 15.
    16. 16. What about content?
    17. 17.
    18. 18. Skills needed
    19. 19.
    20. 20. The ideal subject line <ul><li>It should be relevant to the particular audience and contain a call to action, </li></ul><ul><li>Contain timely information, </li></ul><ul><li>Pique the reader's curiosity , </li></ul><ul><li>Create a sense of urgency , and </li></ul><ul><li>Don't be afraid to be creative or controversial. </li></ul>
    21. 21. Publishing tips <ul><li>Weekly better than monthly </li></ul><ul><li>Monthly better than no set frequency </li></ul><ul><li>Time of day and day of week </li></ul><ul><li>Make it easy to opt-in </li></ul><ul><li>and opt-out! </li></ul>
    22. 22. Easy opt-in/out
    23. 23. <ul><li>Using the web as an archive </li></ul>
    24. 24. Time for another poll <ul><li>How often do you plan on sending out your email newsletters? </li></ul><ul><ul><li>Once a week </li></ul></ul><ul><ul><li>Once a month </li></ul></ul><ul><ul><li>Once a quarter </li></ul></ul><ul><ul><li>Whenever we hire the right person </li></ul></ul>
    25. 25.
    26. 26. Marketing tips
    27. 27. Poll results here
    28. 28. Places to learn more <ul><li>Constant Contact’s Social Media Quickstarter </li></ul><ul><li>Eloqua resources page </li></ul><ul><li>Marketo email marketing cheat sheet </li></ul>
    29. 29.
    30. 30.
    31. 31.
    32. 32. Our MSP speaker <ul><li>Steve Peck – Expert Data Labs </li></ul><ul><li>724-510-0271  </li></ul><ul><li>[email_address] </li></ul>
    33. 33. Questions?