Policy Research 101   Focus Group & Key Informant  Interviews Keith Curry Lance Consultant RSL Research Group
Relationships to  Other Methods <ul><li>Plan for other approaches (e.g., survey) </li></ul><ul><li>Clarify inconclusive fi...
4 Major Steps in  Interviewing <ul><li>Developing interview guide </li></ul><ul><li>Recruiting participants </li></ul><ul>...
Developing  Interview Guide <ul><li>Defining objectives for interview.  (What information is to be gathered?) </li></ul><u...
Recruiting  Interviewees <ul><li>Decide whom to interview after determining questions (focus group vs. key informants) </l...
Conducting  Interview <ul><li>LEAST time consuming step </li></ul><ul><li>For focus group interviews:  need two people—int...
Preparing Report <ul><li>Prepared by interviewer (in consultation with recorder, if focus group) </li></ul><ul><li>Describ...
Common Questions <ul><li>Hire “outside” interviewer(s)? </li></ul><ul><li>Record interviews? </li></ul><ul><li>How many in...
Objectives <ul><li>To understand how (or why)…. </li></ul><ul><li>To identify options … </li></ul><ul><li>To develop conse...
Example #1:  Library P.R. <ul><li>What are best ways for library to let you know about services/materials? </li></ul><ul><...
Example #2:  Outreach <ul><li>With what other organizations should the library build partnerships? </li></ul><ul><li>What ...
Example #3:  Internet  Class <ul><li>On what issues should Internet class focus? </li></ul><ul><li>How can the library do ...
Example #4: Curriculum  Development Resources <ul><li>How can links to specific ___ sites be organized on library’s site t...
Example #5:  Planning  New Library <ul><li>What collections/services could a new library provide well? </li></ul><ul><li>H...
Focus Group  Interviews <ul><li>Can help to plan or follow up on survey  </li></ul><ul><li>Addresses questions not appropr...
Key Informant  Interviews <ul><li>Easier to schedule & conduct, if done one-to-one </li></ul><ul><li>Less structured, more...
Contact Information <ul><li>Keith Curry Lance </li></ul><ul><li>Consultant, RSL Research Group </li></ul><ul><li>Tel. 303 ...
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Interviews SD

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Interviews SD

  1. 1. Policy Research 101 Focus Group & Key Informant Interviews Keith Curry Lance Consultant RSL Research Group
  2. 2. Relationships to Other Methods <ul><li>Plan for other approaches (e.g., survey) </li></ul><ul><li>Clarify inconclusive findings </li></ul><ul><li>Evaluate use of other methods </li></ul>
  3. 3. 4 Major Steps in Interviewing <ul><li>Developing interview guide </li></ul><ul><li>Recruiting participants </li></ul><ul><li>Conducting interviews </li></ul><ul><li>Preparing report </li></ul><ul><li>Source: Debra Wilcox Johnson, Keeping Things in Focus: Information for Decision Making, in BALANCING THE BOOKS [BOOK$]: FINANCING AMERICAN PUBLIC LIBRARY SERVICE (1993) </li></ul>
  4. 4. Developing Interview Guide <ul><li>Defining objectives for interview. (What information is to be gathered?) </li></ul><ul><li>Set priorities (critical to FOCUSING interview). </li></ul><ul><li>Contents of interview guide: objectives, questions, probes (to keep discussion moving). </li></ul>
  5. 5. Recruiting Interviewees <ul><li>Decide whom to interview after determining questions (focus group vs. key informants) </li></ul><ul><li>Selection not random, snowball method (especially for key informants) </li></ul><ul><li>Ideal focus group size: 8-12 (not too small/large) </li></ul><ul><li>Contact in-person or by mail/e-mail/phone </li></ul><ul><li>Confirm by letter/e-mail </li></ul><ul><li>Remind by phone/text/IM (w/in 48 hours) </li></ul><ul><li>NOTE: Often most time-consuming step </li></ul>
  6. 6. Conducting Interview <ul><li>LEAST time consuming step </li></ul><ul><li>For focus group interviews: need two people—interviewer, recorder </li></ul><ul><li>Facilities (comfort, privacy, refreshments) </li></ul><ul><li>Start with “warm up” question </li></ul><ul><li>Remember to FOCUS discussion </li></ul>
  7. 7. Preparing Report <ul><li>Prepared by interviewer (in consultation with recorder, if focus group) </li></ul><ul><li>Describe recruitment & include interview guide </li></ul><ul><li>Synthesize key findings, provide specific examples, quotes </li></ul><ul><li>Offer interpretation (intensity of responses, body language, differences among groups/individuals) </li></ul>
  8. 8. Common Questions <ul><li>Hire “outside” interviewer(s)? </li></ul><ul><li>Record interviews? </li></ul><ul><li>How many individuals/groups to interview? </li></ul><ul><li>Pay interviewees? </li></ul><ul><li>Will interviews give answer? </li></ul>
  9. 9. Objectives <ul><li>To understand how (or why)…. </li></ul><ul><li>To identify options … </li></ul><ul><li>To develop consensus about … </li></ul><ul><li>To prioritize … </li></ul><ul><li>To learn from experts </li></ul>
  10. 10. Example #1: Library P.R. <ul><li>What are best ways for library to let you know about services/materials? </li></ul><ul><li>How could library be involved in meeting your info needs? </li></ul><ul><li>If not library, why not? </li></ul><ul><li>When you need info, where/when/how do you look for it? </li></ul><ul><li>What courses are you taking? </li></ul>
  11. 11. Example #2: Outreach <ul><li>With what other organizations should the library build partnerships? </li></ul><ul><li>What other kinds of organizations should library be involved with and how? </li></ul><ul><li>What makes the library’s presence in those organizations effective? </li></ul><ul><li>In which organizations does library already have an effective presence? </li></ul><ul><li>What organizations are out there in the community? </li></ul>
  12. 12. Example #3: Internet Class <ul><li>On what issues should Internet class focus? </li></ul><ul><li>How can the library do better job of helping you use Internet effectively? </li></ul><ul><li>How successful are you at locating the information you seek via the Internet? </li></ul><ul><li>What kinds of information can you obtain via the Internet? </li></ul><ul><li>Where do you obtain info you need as new undergrad? </li></ul>
  13. 13. Example #4: Curriculum Development Resources <ul><li>How can links to specific ___ sites be organized on library’s site to make them readily accessible when needed? </li></ul><ul><li>Which specific sites are most valuable when planning ___ courses/units? </li></ul><ul><li>Which specific sites have you visited most often when planning ___ courses/units? </li></ul><ul><li>What kinds of web sites are useful to you when planning ___ courses/units? </li></ul><ul><li>What resources are available to plan ___ courses/units? </li></ul>
  14. 14. Example #5: Planning New Library <ul><li>What collections/services could a new library provide well? </li></ul><ul><li>How satisfied are you with existing sources of info? </li></ul><ul><li>How easy/difficult is it to find info you seek? </li></ul><ul><li>Where else do you look for info you need to do your job well? </li></ul><ul><li>How well/poorly does the existing library meet these needs? </li></ul><ul><li>What are unique info needs of this dept? </li></ul>
  15. 15. Focus Group Interviews <ul><li>Can help to plan or follow up on survey </li></ul><ul><li>Addresses questions not appropriate to surveys </li></ul><ul><li>Generates “synergy” </li></ul><ul><ul><li>Good “group think” </li></ul></ul><ul><ul><li>Can create new info and consensus </li></ul></ul><ul><li>Offers option for gaining input from “survey fatigued” </li></ul>
  16. 16. Key Informant Interviews <ul><li>Easier to schedule & conduct, if done one-to-one </li></ul><ul><li>Less structured, more freewheeling </li></ul><ul><li>Less focused questions </li></ul><ul><li>Less likely to be discrete event (follow-up or in-progress communication likelier) </li></ul><ul><li>More likely to be follow-up activity to survey or focus group interview </li></ul>
  17. 17. Contact Information <ul><li>Keith Curry Lance </li></ul><ul><li>Consultant, RSL Research Group </li></ul><ul><li>Tel. 303 466 1860 - Mobile 720 232 5866 </li></ul><ul><li>[email_address] or </li></ul><ul><li>[email_address] </li></ul><ul><li>http:// www.linkedin.com/in/keithcurrylance </li></ul><ul><li>http://www.RSLresearch.com </li></ul>

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