This document discusses how digital asset management (DAM) can help organizations optimize customer experiences. It outlines how DAM can help get marketing houses in order by driving digital transformation, integrating with marketing technology stacks, automating workflows, and analyzing asset performance. Specific benefits mentioned include automating approval processes, providing customizable request forms and dashboards, and saving time. The role of artificial intelligence in auto-tagging assets to make them findable and increases in reuse are also covered.

1. Set Your Organization Up for DAM Success
Using digital asset management (DAM) to optimize
customer experiences
May 7, 2020

2. Marketing is chaotic

3. Chaos leads to digital sameness
and brand inconsistency

4. How do you make more time
for more creative work?
The Question

5. Get your DAM house in order
The Answer

6. DAM drives DX

7. The role of DAM in a
modern martech stack

8. What DAM can do for you
Analyze
performance
Integrate
martech
Automate
workflows
Autotag
assets
Create Discover ExtendUse + reuse

9. Workflow

10. Automate artwork review
and approval from
marketing to legal and
everyone in between
Creative workflow

11. Customizable project request forms
Sequential routing
Personalized dashboards
Visible sightlines to project milestones
Seamless release
Creative workflow

12. It’s replaced a long email string for
approvals...and encourages employees
to think outside the crayon box.”
Megan Fisher
Digital Marketing Associate at Crayola
“

13. The volume of work has
doubled in the last two
quarters and they’re able
to churn out twice as
much work with the same
staff in that time period

14. They’re saving at least 16
hours per week among 4
people, saving on the
“busy work” by bringing
order to the chaos

15. Artificial intelligence (AI)

16. AI adds context to assets to
make them immediately
findable, which in turn
increases reuse
Asset auto tagging

17. Asset auto tagging
Keywords from Clarifai

18. Clarifai is my back-up, my reality check.
It’s the second set of eyes that interpret
and fully describe an image.”
John George
Digital Asset/Application Manager at Facebook
“

19. Analytics

20. How are people using our DAM system?
What’s going in and what’s going out?
What and how are our assets being used?
DAM analytics to business insights

21. Analytics inform how to tag
and organize assets, and
provide creative teams
insights to know what’s in
highest demand
Analytics and insights

22. Downloads and shares
Loads and plays
Completions and retention
Analytics and insights

23. Having the data behind each asset and
user, I feel like I’m able to provide some
solid proof of what I think the users
want, how they are searching, and how
they are using our assets.”
Jennifer Deauville
Global DAM Manager and Administrator at NVIDIA
“

24. By content type
By channel
By source/creator
Top 10 downloads + shares
By user role
By created date

25. Intended use tracking for downloads and shares
Validate Intended Use Insights Match “Intended Uses” Metadata

26. Geolocation tracking of embedded assets views

27. Integration

28. The content hub powering
the customer experience
across all platforms

29. Create Once,
Publish Everywhere

31. DAM adoption enables remarkable
customer experiences

32. Contact:
Jake Athey
VP Marketing and Customer Experience
marketing@widen.com
www.widen.com