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How to Achieve Business Value through Social

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How to Achieve Business Value through Social

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Description

Slides from a webinar on February 19th, 2015 to the European SharePoint community (http://www.sharepointeurope.com/) as part of their Training Week. Much of this content duplicates my keynote from SharePoint Connect 2014 in Amsterdam last November, but my examples and the recording are updated and worth a view. Slides can only show you so much -- go watch the recording.

Transcript

  1. 1. @buckleyplanet
  2. 2. Christian Buckley Managing Director, Americas www.buckleyplanet.com @buckleyplanet cbuck@gtconsult.com
  3. 3. It’s a state of being.
  4. 4. “There’s intent around a pin,” says Joanne Bradford, Pinterest’s head of partnerships. “It says, ‘I’m organizing this into a place in my life,’ like when people tear out a page of a magazine.” Forbes, Nov 2014 http://onforb.es/1xRW7wS
  5. 5. Small-team collaboration can be fast and effective
  6. 6. While large-team collaboration can be sluggish and siloed
  7. 7. • • • • •
  8. 8. It begins by understanding how your teams work together today
  9. 9. • • • •
  10. 10. Content and signals across Office 365 auto-populating the Office Graph for teams. Insights derived with machine learning to help YOU get the job done right NOW
  11. 11. Personalized search results and content curation made possible through Office Graph. Find what is relevant more quickly and easily, and organize it your way.
  12. 12. Unifies People, Profiles, Conversations, Emails, Calendars, and Files across Office 365 and beyond. Provides you with a rich and seamless collaboration experience across applications
  13. 13. Respond faster to change and deliver better customer experiences through the power of enterprise social networking. Quick, easy, and flexible platform for building community and sparking innovation.
  14. 14. Extends social collaboration to Office 365, Dynamics, and other apps, services, and line-of-business systems. Enables you to participate in social conversations from the tools of your choice
  15. 15. Social Software in the Workplace – September 2014
  16. 16. Enterprise Social Platforms – Q2, 2014
  17. 17. the primary driver for cloud adoption will shift from economics to innovation Frank Gens, Senior Vice President and Chief Analyst at IDC
  18. 18. Three components to your strategy: People Process Technology
  19. 19. “Social Enterprise is implemented 80% through organization culture and 20% through technology.” - Gartner, September 2012 Transforming work = culture + technology 20% Tech 80% Culture
  20. 20. People Process Technology
  21. 21. People Process Technology
  22. 22. People Process Technology
  23. 23. Which tool when today? *Guidance will evolveas Microsoft delivers more cross-suite innovation in Office365 But I still need to… Continue Using…. organize data in a hierarchy layout Public Folders allow users to have direct SharePoint document access via Outlook 2013 Site Mailboxes allow users to send messages on behalf of a group identity Shared Mailboxes share communications with large groups(>300) or nested groups Distribution Groups * moderate group conversations Distribution Groups business process workflow customizations on your site Team Site If you’re looking for a solution to provide… Start Using…. social intranet capabilities Yammer external collaboration Yammer unstructured collaboration (e.g., ideation, feedback) Yammer employee engagement (e.g., communities of interest, recognition) Yammer team collaboration Groups structured project collaboration (e.g., deliverables, meetings, milestones) Groups file creation, collaboration, and storage Groups
  24. 24. Sign up and get started with Yammer www.yammer.com Enterprise Social Resource Center http://enterprisesocial.com Check out the Success Center http://success.office.com Next Steps
  25. 25. Enterprise Social Resource Center Customer testimonials sharing success stories with Enterprise Social Tailored guidance for line-of-business leads: Executives, HR, IT, Sales, Marketing, Customer Support Educational content on the business value and benefits of Enterprise Social www.enterprisesocial.com Learn how social software can help your business
  26. 26. Scenarios inspire people to work in new ways using Office 365, along with related communication kits to support adoption. A four-step approach to drive adoption supported by downloadable templates and best practices. Featured adoption communities where you can learn from your peers and adoption experts. Helpful resources to learn about other customer stories and special offers to make it easier to get started.
  27. 27. Success Measurement of Enterprise Social Networks Linked: How Everything Is Connected to Everything Else and What It Means for Business, Science, and Everyday Life Beezy Six Degrees: The Science of a Connected Age Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives -- How Your Friends' Friends' Friends Affect Everything You Feel, Think, and Do Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing Understanding Social Networks: Theories, Concepts, and Findings Bursts: The Hidden Patterns Behind Everything We Do, from Your E-mail to Bloody Crusades 10 Vital Steps to Building Social Influence study
  28. 28. Thank you! www.buckleyplanet.com @buckleyplanet cbuck@gtconsult.com

Editor's Notes

  • Talk about how I didn’t “get” the Pinterest experience – and that I am not here hawking Pinterest – but want the audience to consider the Pinterest experience, and what makes it so powerful, so compelling, and why it is growing faster than either Facebook or Twitter grew at the same age
  • To make social work, we need to better understand what is happening across the platform, and have the ability to set guidelines and restrictions based on security and compliance requirements.
    Where are people collaborating?
    Who is (and isn't) participating?
    How much content is being shared?
    Where is it working, and where is it not?
    Why are some teams more successful than others?
    Where do tools make sense versus team culture?
    What can you do to support your Power Users?
  • At WPC in July, Ceo Nadella talked about moving away from Microsoft’s focus on devices and services, and toward productivity and platforms
  • We’re sold on Microsoft’s vision, but we get lost in the details of deployment and adoption
  • This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Microsoft. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
  • The Forrester Wave™ is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave™ are trademarks of Forrester Research, Inc. The Forrester Wave™ is a graphical representation of Forrester's call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change.
  • He goes on to say “The emergence of cloud as the core for new 'business as a service' offerings will accelerate cloud adoption and dramatically raise the cloud model's strategic value beyond CIOs to CXOs of all types."
  • Microsoft tells us to:
  • I would put them in this order or priority. You always begin with the people – if you don’t design your platform, your experience with the end users in mind, they simply won’t use it. And the most beautiful, technically accurate and robust solution in the world is still a waste of time and money if, in the end, end users reject it. But second then is process – your alignment with business processes. Its about recognizing the value of your social interactions to your business. And finally, there is your technology platform.

    But let’s come back to these points in a few minutes. Let’s first talk about where we are with the technology, and bring everyone up to speed with the announcements made at the SharePoint Conference in Las Vegas back in March, and then from there have a discussion about how these things come together to enhance and enable your people and processes.
  • Description

    Slides from a webinar on February 19th, 2015 to the European SharePoint community (http://www.sharepointeurope.com/) as part of their Training Week. Much of this content duplicates my keynote from SharePoint Connect 2014 in Amsterdam last November, but my examples and the recording are updated and worth a view. Slides can only show you so much -- go watch the recording.

    Transcript

    1. 1. @buckleyplanet
    2. 2. Christian Buckley Managing Director, Americas www.buckleyplanet.com @buckleyplanet cbuck@gtconsult.com
    3. 3. It’s a state of being.
    4. 4. “There’s intent around a pin,” says Joanne Bradford, Pinterest’s head of partnerships. “It says, ‘I’m organizing this into a place in my life,’ like when people tear out a page of a magazine.” Forbes, Nov 2014 http://onforb.es/1xRW7wS
    5. 5. Small-team collaboration can be fast and effective
    6. 6. While large-team collaboration can be sluggish and siloed
    7. 7. • • • • •
    8. 8. It begins by understanding how your teams work together today
    9. 9. • • • •
    10. 10. Content and signals across Office 365 auto-populating the Office Graph for teams. Insights derived with machine learning to help YOU get the job done right NOW
    11. 11. Personalized search results and content curation made possible through Office Graph. Find what is relevant more quickly and easily, and organize it your way.
    12. 12. Unifies People, Profiles, Conversations, Emails, Calendars, and Files across Office 365 and beyond. Provides you with a rich and seamless collaboration experience across applications
    13. 13. Respond faster to change and deliver better customer experiences through the power of enterprise social networking. Quick, easy, and flexible platform for building community and sparking innovation.
    14. 14. Extends social collaboration to Office 365, Dynamics, and other apps, services, and line-of-business systems. Enables you to participate in social conversations from the tools of your choice
    15. 15. Social Software in the Workplace – September 2014
    16. 16. Enterprise Social Platforms – Q2, 2014
    17. 17. the primary driver for cloud adoption will shift from economics to innovation Frank Gens, Senior Vice President and Chief Analyst at IDC
    18. 18. Three components to your strategy: People Process Technology
    19. 19. “Social Enterprise is implemented 80% through organization culture and 20% through technology.” - Gartner, September 2012 Transforming work = culture + technology 20% Tech 80% Culture
    20. 20. People Process Technology
    21. 21. People Process Technology
    22. 22. People Process Technology
    23. 23. Which tool when today? *Guidance will evolveas Microsoft delivers more cross-suite innovation in Office365 But I still need to… Continue Using…. organize data in a hierarchy layout Public Folders allow users to have direct SharePoint document access via Outlook 2013 Site Mailboxes allow users to send messages on behalf of a group identity Shared Mailboxes share communications with large groups(>300) or nested groups Distribution Groups * moderate group conversations Distribution Groups business process workflow customizations on your site Team Site If you’re looking for a solution to provide… Start Using…. social intranet capabilities Yammer external collaboration Yammer unstructured collaboration (e.g., ideation, feedback) Yammer employee engagement (e.g., communities of interest, recognition) Yammer team collaboration Groups structured project collaboration (e.g., deliverables, meetings, milestones) Groups file creation, collaboration, and storage Groups
    24. 24. Sign up and get started with Yammer www.yammer.com Enterprise Social Resource Center http://enterprisesocial.com Check out the Success Center http://success.office.com Next Steps
    25. 25. Enterprise Social Resource Center Customer testimonials sharing success stories with Enterprise Social Tailored guidance for line-of-business leads: Executives, HR, IT, Sales, Marketing, Customer Support Educational content on the business value and benefits of Enterprise Social www.enterprisesocial.com Learn how social software can help your business
    26. 26. Scenarios inspire people to work in new ways using Office 365, along with related communication kits to support adoption. A four-step approach to drive adoption supported by downloadable templates and best practices. Featured adoption communities where you can learn from your peers and adoption experts. Helpful resources to learn about other customer stories and special offers to make it easier to get started.
    27. 27. Success Measurement of Enterprise Social Networks Linked: How Everything Is Connected to Everything Else and What It Means for Business, Science, and Everyday Life Beezy Six Degrees: The Science of a Connected Age Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives -- How Your Friends' Friends' Friends Affect Everything You Feel, Think, and Do Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing Understanding Social Networks: Theories, Concepts, and Findings Bursts: The Hidden Patterns Behind Everything We Do, from Your E-mail to Bloody Crusades 10 Vital Steps to Building Social Influence study
    28. 28. Thank you! www.buckleyplanet.com @buckleyplanet cbuck@gtconsult.com

    Editor's Notes

  • Talk about how I didn’t “get” the Pinterest experience – and that I am not here hawking Pinterest – but want the audience to consider the Pinterest experience, and what makes it so powerful, so compelling, and why it is growing faster than either Facebook or Twitter grew at the same age
  • To make social work, we need to better understand what is happening across the platform, and have the ability to set guidelines and restrictions based on security and compliance requirements.
    Where are people collaborating?
    Who is (and isn't) participating?
    How much content is being shared?
    Where is it working, and where is it not?
    Why are some teams more successful than others?
    Where do tools make sense versus team culture?
    What can you do to support your Power Users?
  • At WPC in July, Ceo Nadella talked about moving away from Microsoft’s focus on devices and services, and toward productivity and platforms
  • We’re sold on Microsoft’s vision, but we get lost in the details of deployment and adoption
  • This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Microsoft. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
  • The Forrester Wave™ is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave™ are trademarks of Forrester Research, Inc. The Forrester Wave™ is a graphical representation of Forrester's call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change.
  • He goes on to say “The emergence of cloud as the core for new 'business as a service' offerings will accelerate cloud adoption and dramatically raise the cloud model's strategic value beyond CIOs to CXOs of all types."
  • Microsoft tells us to:
  • I would put them in this order or priority. You always begin with the people – if you don’t design your platform, your experience with the end users in mind, they simply won’t use it. And the most beautiful, technically accurate and robust solution in the world is still a waste of time and money if, in the end, end users reject it. But second then is process – your alignment with business processes. Its about recognizing the value of your social interactions to your business. And finally, there is your technology platform.

    But let’s come back to these points in a few minutes. Let’s first talk about where we are with the technology, and bring everyone up to speed with the announcements made at the SharePoint Conference in Las Vegas back in March, and then from there have a discussion about how these things come together to enhance and enable your people and processes.
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