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How to Achieve Business Value through Social


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Slides from a webinar on February 19th, 2015 to the European SharePoint community ( as part of their Training Week. Much of this content duplicates my keynote from SharePoint Connect 2014 in Amsterdam last November, but my examples and the recording are updated and worth a view. Slides can only show you so much -- go watch the recording.

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How to Achieve Business Value through Social

  1. 1. @buckleyplanet
  2. 2. Christian Buckley Managing Director, Americas @buckleyplanet
  3. 3. It’s a state of being.
  4. 4. “There’s intent around a pin,” says Joanne Bradford, Pinterest’s head of partnerships. “It says, ‘I’m organizing this into a place in my life,’ like when people tear out a page of a magazine.” Forbes, Nov 2014
  5. 5. Small-team collaboration can be fast and effective
  6. 6. While large-team collaboration can be sluggish and siloed
  7. 7. • • • • •
  8. 8. It begins by understanding how your teams work together today
  9. 9. • • • •
  10. 10. Content and signals across Office 365 auto-populating the Office Graph for teams. Insights derived with machine learning to help YOU get the job done right NOW
  11. 11. Personalized search results and content curation made possible through Office Graph. Find what is relevant more quickly and easily, and organize it your way.
  12. 12. Unifies People, Profiles, Conversations, Emails, Calendars, and Files across Office 365 and beyond. Provides you with a rich and seamless collaboration experience across applications
  13. 13. Respond faster to change and deliver better customer experiences through the power of enterprise social networking. Quick, easy, and flexible platform for building community and sparking innovation.
  14. 14. Extends social collaboration to Office 365, Dynamics, and other apps, services, and line-of-business systems. Enables you to participate in social conversations from the tools of your choice
  15. 15. Social Software in the Workplace – September 2014
  16. 16. Enterprise Social Platforms – Q2, 2014
  17. 17. the primary driver for cloud adoption will shift from economics to innovation Frank Gens, Senior Vice President and Chief Analyst at IDC
  18. 18. Three components to your strategy: People Process Technology
  19. 19. “Social Enterprise is implemented 80% through organization culture and 20% through technology.” - Gartner, September 2012 Transforming work = culture + technology 20% Tech 80% Culture
  20. 20. People Process Technology
  21. 21. People Process Technology
  22. 22. People Process Technology
  23. 23. Which tool when today? *Guidance will evolveas Microsoft delivers more cross-suite innovation in Office365 But I still need to… Continue Using…. organize data in a hierarchy layout Public Folders allow users to have direct SharePoint document access via Outlook 2013 Site Mailboxes allow users to send messages on behalf of a group identity Shared Mailboxes share communications with large groups(>300) or nested groups Distribution Groups * moderate group conversations Distribution Groups business process workflow customizations on your site Team Site If you’re looking for a solution to provide… Start Using…. social intranet capabilities Yammer external collaboration Yammer unstructured collaboration (e.g., ideation, feedback) Yammer employee engagement (e.g., communities of interest, recognition) Yammer team collaboration Groups structured project collaboration (e.g., deliverables, meetings, milestones) Groups file creation, collaboration, and storage Groups
  24. 24. Sign up and get started with Yammer Enterprise Social Resource Center Check out the Success Center Next Steps
  25. 25. Enterprise Social Resource Center Customer testimonials sharing success stories with Enterprise Social Tailored guidance for line-of-business leads: Executives, HR, IT, Sales, Marketing, Customer Support Educational content on the business value and benefits of Enterprise Social Learn how social software can help your business
  26. 26. Scenarios inspire people to work in new ways using Office 365, along with related communication kits to support adoption. A four-step approach to drive adoption supported by downloadable templates and best practices. Featured adoption communities where you can learn from your peers and adoption experts. Helpful resources to learn about other customer stories and special offers to make it easier to get started.
  27. 27. Success Measurement of Enterprise Social Networks Linked: How Everything Is Connected to Everything Else and What It Means for Business, Science, and Everyday Life Beezy Six Degrees: The Science of a Connected Age Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives -- How Your Friends' Friends' Friends Affect Everything You Feel, Think, and Do Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing Understanding Social Networks: Theories, Concepts, and Findings Bursts: The Hidden Patterns Behind Everything We Do, from Your E-mail to Bloody Crusades 10 Vital Steps to Building Social Influence study
  28. 28. Thank you! @buckleyplanet