2. Close ups
Close up is a theory by Andrew Goodwin which allows
the record label to encourage a set image of an artist
which will help the audience to identify them. Close
ups are also important for distinguishing an artist’s
facial expressions which practically throw light on
what an artist is trying to narrate to the audience.
3. Notion of Looking
Notion of looking refers to a certain direction in
which an artist or a band looks. This could be a
close up or a wide shot where we see different
impressions of artists.
4. Voyeurism, Women objectification and Cliched imagery
Other two videos didn’t consist of voyeuristic elements except for this
one where women are leaning on the singer just to amuse or satisfy
him. Voyeurism holds nudity which is exhibited in music videos where
women are kind of objectified and displayed as items to gratify or
please men by showing off their bodies as shown above.
5. Star image/Signature style
This is again a theory by Andrew Goodwin which states an artist’s or a band’s signature style focusing
on their known dance moves or a specific style they follow while shooting a music video like here
Selena Gomez is doing the exact same dance move she does in almost all of her music videos.
6. Commercial Exhibitionist
This is a theory by Sven E Carlsson. Commercial
exhibitionist expresses how artists presents their selves
through performing. In this, their way of dressing, mood
and lifestyle is mainly exhibited along with the posture
of their bodies as in these different music videos, some
of them are shown following the trend of their genre of
the music while showing mismatched lifestyles.
7. Light on Performer and Fashion, Photography Art
This is a theory by John Stewart which is mostly
about making the artist spontaneous or the center
of attention and identifying the fashion or trending
vogue.
In these screenshots, the artists are mainly being
the focal point as light is striking over them and
an exquisite fashion sense displayed by Selena.
8. Dream Like
This theory is all about those impossible elements seen in a music
video which we can only dream about like the one shown above.
The erupting volcanoes and the eerily hot fire emerging from
behind and the fake horrific cracks without any doubt shows how
unrealistic this is and it could only be possible in a dream.
9. Televised Bard
This theory is again by Sven E Carlsson which states that
television bard is when the camera only focuses on the singer
who narrates the story by adding different images and locations
but in this music video, there were different artists or performers
involved except for the location or images.
