3. KANYE WEST- STRONGER (FROM
GRADUATION ALBUM)
Use of futuristic characters
like robots within the video
could link to the album
cover the song is featured
on. Making it clear to an
audience which album the
song is from.
The video also features
Kanye West this helps to
show to an audience that it
is his song. However it is
hard to tell by the use of his
image which album the song
is from as the album cover
does not include an image of
Kanye West.
4. KANYE WEST- GOLD DIGGER (FROM LATE
REGISTRATION ALBUM)
The video features Kanye
West this helps to show to
an audience that it is his
song. However it does not
link to the album cover as
Kanye West is not featured
on the album.
The video uses the Laura
Mulevy theory and shows the
idea of the ‘male gaze’ by
showing the girls in a sexual
way and using camera
angles to show off their
figures.
6. DRAKE- OVER (FROM THANK ME LATER
ALBUM)
The video is mainly based on
Drake and shows images of
him all the way through it.
This links to the lyrics as the
song is saying how he is
changing as a person which
is shown by him featuring in
the video.
Also the video could link to
the album cover as he is
featured on the album. This
could suggest that the
album is based on him and
his lifestyle.
7. DRAKE- STARTED FROM THE BOTTOM
(FROM NOTHING WAS THE SAME ALBUM)
The video is mainly based on
Drake and shows images of
him growing up throughout
the video. This could link to
the lyrics again as the song
is about how he started as
no one and now is very
famous.
Also the video could link to
the album cover as he is
featured on the album. This
could suggest again that the
album is based on him.
9. JAY Z-DIRT OFF YOUR SHOULDER (FROM
THE BLACK ALBUM)
The video is mainly based on
Jay Z and shows him a lot
throughout the video. This
links to the album cover
again as he is featured on
the album cover. It could
also suggest that the whole
album is based on him.
The video uses a lot of
gestures like the one above
by the brushing off the
shoulders. This could link to
the title of the song as it is
about getting dirt off your
shoulders and this gesture is
suggesting that.
10. JAY Z-SHOW ME WHAT YOU GOT (FROM
KINGDOM COME ALBUM)
The video is mainly based on
Jay Z and shows him a lot
throughout the video. This
links to the album cover as
he is featured on the album
cover.
This Jay Z video fits to the
Laura Mulevy theory of
showing the women's body
from a male perspective.
Also by dressing them in a
bikini shows off their figure
and shows them in a sexual
manner.
11. EMINEM
Artist name
(same font &
backwards E)
Recognise
the artist
Similar
background
image
Looks as if
there is
a story behind
each album he has
produced by the
images being used.
12. EMINEM- 3AM (FROM RELAPSE ALBUM)
The video is mainly based on
Eminem as he is the main
feature throughout the
video. This could also link to
the music album cover as his
image is also shown on that.
This could suggest that the
album is based on Eminem
himself.
The video also includes images
related to drugs and the effect
they can have on a person. This
links to the lyrics of the song as
Eminem speaks about the effect
drugs had on him. Also the song
could link to the album title
‘relapse’ as it could suggest that
Eminem has had a relapse and is
back on drugs.
13. EMINEM- THE WAY I AM (FROM CURTAIN
CALL ALBUM)
The video is mainly based on
Eminem as he is the main
feature throughout the
video. This could suggest
that the full album could be
based on him.
The video is about Eminem
thinking about killing
himself this shown through
him falling out of a building.
This could link to the album
title ‘curtain call’ as that
suggests it will be his last
performance or album
showing that he could no
longer be around.
14. OVERALL…
• The majority of hip hop music videos and albums are based on
the artists themselves. Many of the album covers feature that
artist also they often feature in their own videos.
• Also the songs are usually based on the artist lives and
experiences they’ve gone through.
• Many of the music videos link back to the album covers in
some way.
