Ancillary product - magazine

1. Soap Opera Genre –
Ancillary Product
Analysis
Name: William Hennegan
Candidate Number: 3057
Center Name: St. Andrew’s Catholic School
Center Number: 64135
OCR Media Studies – A2 Level
Unit G324: Advanced Portfolio

2. Cover line
(Secondary Story)
Masthead
Main Headline
Use of
Punctuation to
sensationalize a
story
Web Address
(Cross Media
Convergence)
Main Image
(Usually shot at
a MCU)

3. Features of the magazine –
‘What’s on TV’
• Masthead – The masthead denotes “What’s on TV”. The connotations of
the name is relatable and instantly recognisable to the target audience it
attractants more people to the magazine. Because it is small it allows
more space to be taken by the main images.
• Cover lines – The cover lines are eye catching and use key terminology to
attract people to the magazine. This includes “Alicia sent to prison!”.
Because the text is smaller than the main text it connotes that this is a
secondary story.
• Main headline – The denotations of the main headline are “Shock murder
twist!”. The connotations of the punctuation and the language makes the
magazine cover more eye catching and appealing to audience members.
• Main image – The denotations of the main image are of a medium close
up of a middle aged man and a younger man wearing glasses. The image
was taken while the camera was placed at eyelevel. Because the
characters are looking into the camera directly the connotations of the
image are that they relate to their viewers as they appear to “Break the
fourth wall” and acknowledge the audience members.
• Web Address – The use of a web address allows for cross media
convergence between the magazine, soap operas and the official website
for the magazine, which features more information and promotional
material for the soap operas it features. It also includes TV guides and
video clips of specific moments in recent episodes. This acts as a TV catch-
up method.

4. Strapline
Date
Price

5. Features of the magazine – “Inside
Soap”
• Masthead – The masthead denotes “Inside soap”. The connotations of the
name is “catchy” and instantly recognisable to the target audience it attractants
more people to the magazine. Because it is small it allows more space to be
taken by the main images.
• Cover lines – The cover lines are eye catching and use key terminology to
attract people to the magazine. This includes “Christian arrested!”. Because the
text is smaller than the main text it connotes that this is a secondary story.
• Main headline – The denotations of the main headline are “Doomed! Will
Cameron leave innocent Chas to rot in jail?”. The connotations of the
punctuation and the language makes the magazine cover more eye catching
and appealing to audience members.
• Main image – The denotations of the main image are of a medium close up of a
man and a woman. The image was taken while the camera was placed at
eyelevel. Because the characters are looking into the camera directly the
connotations of the image are that they relate to their viewers as they appear
to “Break the fourth wall” and acknowledge the audience members.
• Web Address – The use of a web address allows for cross media convergence
between the magazine, soap operas and the official website for the magazine,
which features more information and promotional material for the soap operas
it features. It also includes TV guides and video clips of specific moments in
recent episodes. This acts as a TV catch-up method.
• Date – The date is featured at the top of the banner and includes material
between the 27th of October and the 2nd of November 2012.
• Strapline – The connotations of the strap line are "Every Story! Every Secret!
Every Week!”. This makes the magazine more appealing to Soap opera viewers
as the magazine promotes material featured in the soap operas featured on TV.
• Price – Because the price is £1.55 and released monthly this creates more value
for the magazine.

6. What I would repeat . . .
• Masthead – I would repeat the catchy and relatable name
that is recognizable and memorable to those who purchase
it. This would make it more successful as it would pull in
more attention from the target audience, resulting in
profits.
• Cover lines – I would repeat the eye catching and appealing
language as well as the punctuation like exclamation marks
that add emphasis to the cover lines.
• Web Address – I would repeat the web address as it will
promote the magazine and the shows being showcased on
the website.
• Price – I would repeat the low price to appeal to my target
audience and promote my soap opera through promotional
material.
• Strapline – I would repeat the eye-catching and appealing
language and punctuation as it grabs the attention of the
target audience and promote the Soap opera.