2. What is conventional for a typical film
trailer?
• The main theme of a trailer will be the advertise to the
film, therefore there will be short clips of the film used.
• When clips change it will fade to black to help the
trailer flow.
• A variety of different shot types used to show things
such as emotions and settings.
• Titles and texts to show the main sponsors and
producers of the film. The rating of the film will also be
a made apparent to the audience.
• Voiceovers to aid knowledge of film and setting.
• Short, sharp noises to help increase emphasis to
important parts of the trailer.
3. Types of theories regarding trailers
There are two main types of the theories regarding to trailers
they are:
• Hypodermic needle theory
• Audience reception theory
Hypodermic needle theory is where the producers and directors
are giving the intended audiences with information that will
manipulate there view of the film and will in turn make them
want to see it.
Audience reception theory is where the audience will take the
information from the trailer and interpret in their own way. The
people that watch the disagree and are moved towards not
watching the film are a negotiated audience. Whereas those who
are persuaded to watch the film are given the name dominant
audience.
4. Conventions of a comedy
• Voiceovers to introduce main storyline
• Main characters are introduced early
• Aimed at multi-sex audience
• Usually set around a journey, that is around
friends or families
• Usually a happy ending
• A variety of characters and personalities which
makes it easy for a comedy to flow.
5. Music
• A variety of music is used throughout the film
which is designed to influence the audience
into how they are feeling.
• Non-diegetic sounds to help build and
atmosphere
• Upbeat music when the main characters are
together and the bulk of the comedy is being
produced.
6. Dialogue
• Used generally to help show the storyline
• Allows to show the regional identity which can
be the source of the comedy, for example
South America or north England.
• It can also help show the personality of those
that are speaking in the film
7. Mise-en-scene
• A mixture of lighting dependant on what type
of comedy is being created for the film.
• Costumes are usually casual when the comedy
is based around friends
• There will be over exaggerated props for
emphasis of the comedy.
• The location of where a comedy would be set
are fairly open.
