2. The main purpose of a teaser trailers
are:
• They are the first step of a marketing campaign. Teaser trailers are the first
step to selling the film and making money for the production company.
• Teaser trailers are made to excite, and the audience become anticipated
for the film.
3. The main conventions of teaser trailers
are:
• They are typically shorter than the main trailer, usually between 30 and 90 seconds
• They are less story focused, they give you a sense of what the film is about and
typically establish the main characters and their relationships.
• They typically are made up of fewer, more carefully selected shots, which is most
likely because the whole film is not completed
• Voiceovers are used to tell the story of the film and reveal information that we
need to know about the information.
• Specific dialogue is used to add excitement to the trailer.
• Dramatic camera angles are used to reveal important characters.
• Music is chosen to build atmosphere and also to reveal the genre of the film.
• The title of the film is often placed at the end of the trailer.
• A trailer always ends in a climax to create a cliffhanger to tease and excite the
audience.
4. Structure
• Opening:
• Establishing the setting and revealing the characters
• Build up:
• Characters relationship and plot developed
• Problem:
• The obstacle that the characters have to face throughout the film is established.
• The end of the film is typically produced to keep the audience excited and
anticipated for the film when it is released.
5. Voiceover
• A voiceover is often used in teaser trailers to
reveal the main plot of the film and what is
going to happen.
• It also reveals what the characters are like and
also reveals the genre
