2. The promotional packages on here show consistency is a variety
of ways, for example they use the same fonts in the trailer as
they do the poster, this allows them to show that they have a
continuity throughout the film. The similar colours that are
used in both promotional packages also show the brand identity
that they are trying to portray and also show that there is a
connection between the two. As well as this but the characters
in the packages are the same, this is simple and effective
because it shows that they are the same and show the same
identity between the two.
