Teaser trailers are typically shorter than 90 seconds and are meant to excite audiences about upcoming films without revealing full plots or stories. They establish main characters and relationships through carefully selected shots and footage. Dramatic music, camera angles, dialogue, and voiceovers are used to build atmosphere and intrigue viewers without giving away too many details, ending in a cliffhanger to generate anticipation for the full film.

2. The main purpose of a teaser trailers
are:
• They are the first step of a marketing campaign. Teaser trailers are the first
step to selling the film and making money for the production company.
• Teaser trailers are made to excite, and the audience become anticipated
for the film.

3. The main conventions of teaser trailers
are:
• They are typically shorter than the main trailer, usually between 30 and 90 seconds
• They are less story focused, they give you a sense of what the film is about and
typically establish the main characters and their relationships.
• They typically are made up of fewer, more carefully selected shots, which is most
likely because the whole film is not completed
• Voiceovers are used to tell the story of the film and reveal information that we
need to know about the information.
• Specific dialogue is used to add excitement to the trailer.
• Dramatic camera angles are used to reveal important characters.
• Music is chosen to build atmosphere and also to reveal the genre of the film.
• The title of the film is often placed at the end of the trailer.
• A trailer always ends in a climax to create a cliffhanger to tease and excite the
audience.

4. Structure
• Opening:
• Establishing the setting and revealing the characters
• Build up:
• Characters relationship and plot developed
• Problem:
• The obstacle that the characters have to face throughout the film is established.
• The end of the film is typically produced to keep the audience excited and
anticipated for the film when it is released.

5. Voiceover
• A voiceover is often used in teaser trailers to
reveal the main plot of the film and what is
going to happen.
• It also reveals what the characters are like and
also reveals the genre