A presentation given by Vickie Maris in a Thought Leader session on May 13, 2021 for Disruptor League community of innovators.

1. Advancing Your LinkedIn Profile to All-Star Status

2. https://linkedin.com/in/vickiemaris
@vickiemaris – Twitter, Instagram
@vjmaris – Facebook
Vickie J Maris - YouTube
#teachinspireconnect #agiledigitalbiz

3. Themes
• LinkedIn profile prep
• Easy-to-apply tips
• Using post insights
• Engaging with colleagues
within and away from
the platform

4. Customizing
Your Profile
• Profile – custom URL
• Photo
• Headline
• About section – first or
third person
• Skills section
• Connections

5. Former business card:
Vickie J. Maris, MS Ed, Lean Six Sigma Black Belt
Current LinkedIn headline:
Speaker, author & Everything DiSC® Certified Trainer;
Everything DiSC® & Five Behaviors® Authorized Partner;
helping teams communicate & improve their customer
relationships; #agiledigitalbiz podcast host

6. Writing Your Headline
• Customize it for your audience
• Include your value proposition
– “[Job title] helping X do Y.”
– Sample: Helping teams communicate better by
[service or product].
• Watch use of industry-specific language
• Avoid hyperbole

7. Missed Opportunities
• Featured content
• Recommendations
• Engaging colleagues within
the platform
• Inviting engagement while
outside of the platform

8. Be social!

9. LinkedIn – It’s a Social Network
• Comment on status updates
• Add comments to posts and articles in
LinkedIn
• Share posts to groups you are active in or to
your other social media channels
• Be active in groups
• Share posts from the company page

10. Join a group.
Post in a group.

11. Participating in LinkedIn Groups
• Groups showing on your profile strengthen
your credibility
• Participate in groups on a weekly basis – read
comments and click “like,” post a question or
response in the discussion area, upload a file
to share
• Start your own group and invite others with
similar interests to participate

12. Invite people to connect

13. Invite people to connect
• Include a note
• Connections from conferences, work
environments and other events
• Resist selling in your “connection note” or
your first message

14. Schedule the times you
plan to reach out to
connections

15. Visit profiles of people you
are connected with in
LinkedIn. Endorse them for
their outstanding skills.

16. Review post insights

17. Learn about your audience from your
post insights

18. Review video post performance

19. Review video post audience

20. Your Organization in
LinkedIn

21. Make it easy for people to
find your organization in
LinkedIn

22. • Optimized - Are team members’ profiles
optimized for the brand (OK to request; not ok to
require)
• LinkedIn.com/sales/ssi – instant feedback on
social selling index
• Team members can reference the company page
when they create content
• Mention new employees on the LinkedIn page
(tag their personal profiles in the post)
• Network – value in your team members
connecting to each other
For Organizations

23. Social Selling Index
July 21, 2018
Screen 1 of 2

24. Social Selling Index in 2018 - Screen 2 of 2; next slide shows updated view
combining all data on one screen

25. Social Selling Index
April 29, 2021

26. Social Selling Index
7/21/2018 (upper left)
4/29/21 (lower right)

27. Involve your team; inform your team
Involve your participants; inform your
participants

28. A formal, company-branded
approach to LinkedIn posts - mix it
up with raw, authentic content

29. Making graphics and videos mobile-
ready

31. Lessons Learned

32. Let’s connect!
Linkedin.com/in/vickiemaris
@vickiemaris on Twitter & Instagram; vjmaris on Facebook
Vickie J Maris in YouTube