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Leadership Lessons 
Learned from Livestock 
A workshop for business professionals 
Vickie J. Maris, MS Ed 
Lean Six Sigma Black Belt 
Helping people run fit businesses 
and lead fit lives
Instructor 
Vickie Maris has been showing ponies and horses since age 4. She started 
training at age 9 and has shown her nationally-recognized Connemaras around 
the US for 25 years. Her stallion, Kerrymor Madison, was honored with the An 
Tostal Hall of Fame Trophy from the American Connemara Pony Society in 2002 
for Outstanding Performance Stallion. 
In more recent years she has raised and shown French Angora rabbits and 
performance llamas. 
In her work life, she is an entrepreneur running Heartsong Fit, an online 
business in which Vickie creates and disseminates content in the form of 
ebooks, online courses and groups, webinars, teleseminars and a podcast to 
help people run fit businesses and lead fit lives. 
She also holds a certification from Purdue University as a Lean Six Sigma Black 
Belt and is director of graduate programs in the Weldon School of Biomedical 
Engineering at Purdue. Her degrees – a B.S. in agricultural communications and 
an M.S. Ed. in learning design and technology (online course design for adult 
learners) – are both from Purdue.
Partnering with a team member on an obstacle 
course to better learn one another’s 
personalities and strengths.
The years of training and showing Savannah helped me to recognize other skills she 
had that later we deployed in her work as a therapy animal. This allowed her to 
continue “working on my team” well after her laminitis had curtailed her show 
career.
Pairing (or Grouping) Your Team Members
I provide the 4-H kids guidance at the beginning, but let the group 
sort themselves out into the partnerships that have the best 
potential for the 4-H project. In the previous slide, you can see from 
the postures of children and llamas, and the expressions on their 
faces, that it’s a happy group. It turned into a productive group that 
placed well in classes throughout the season. 
We use this technique in the Medical Science Training Program in 
which Purdue Biomedical Engineering partners with the IU School of 
Medicine. Our students in this program are earning their MD and a 
PhD in Biomedical Engineering. They start with two years of medical 
school before they transition to Purdue for four years of the PhD 
program. During the first two years of medical school, they spend 
the summer months rotating through the research labs of the 
biomedical engineers at Purdue, so the students and the 
mentors/researchers, can determine the best fit for each student, 
mentor, lab and project.
Team members recognize your voice and respond. Do 
they anticipate your nurturing presence or do they 
have a sense of dread and shrink away? 
When you’re asking a team member to take on 
something new, do you provide them with the 
appropriate training? Do you set them up for 
successes?
Importance of Knowing Everyone By Name
Healthy Team Environment 
Diverse Roles of Team Members 
Getting Your Team Unstuck 
Recognizing and Rewarding Teams 
Multiple Generations in the Workforce
In the book, Drive, by Daniel H. Pink (author of A Whole 
New Mind) the importance of beginning with a diverse 
team is discussed. 
While a 6-horse hitch of draft horses may appear to be 
evenly matched in their style and looks. The pairs actually 
represent the diversity mentioned above. 
Pink suggests that we set up a Type I organization with 
diverse teams. Harvard’s Teresa Amabile advises in Pink’s 
book, “Set up work groups so that people will stimulate 
each other and learn from each other, so that they’re not 
homogeneous in terms of their backgrounds and training. 
You want people who can really cross-fertilize each other’s 
ideas.
Photo used with permission of Jim Greenman 
Historic Prophetstown Plow Days 
Battle Ground, IN 
Ray Powell, New 
Castle, Kentucky, 
speaks to his 
team of Belgian 
pulling horses 
with the 
gentleness of a 
violin teacher on 
the first day of 
lessons with a 6- 
year-old. 
“They’ll get to 
where they trust 
me, and they’ll 
pull harder for 
me than they 
will for anybody 
else.”
http://www.youtube.com/watch?v=KTM-EzD4pgg 
Team of Belgians pulling a milk truck out of a snowy predicament 
Feb 21, 2011 
Ottawa, Pennsylvania
http://youtu.be/cq5dd7JLk1s 
Team of Percherons pulling a stranded auto from the ditch, 2007 
Backbone Cross Country Ski Farm and Organic Food Farm, Garrett County Maryland
A note about the previous slide: When the team 
owner was asked if one horse could have done the 
job, his response was, “Probably one could have 
done it, especially if it was Molly. However they pull 
better in a team, drawing on each other’s power 
and motivation, and under slippery conditions no 
sense in pushing it.”
Are you listening to the members of your team for their insights about your 
project and the places to “rest?” 
Something else we can pick up from llama behavior in a pack string is their 
constant communication. Llamas hum as a way to stay connected. In a long line 
of pack llamas, the llamas in the back will not always have visual line of sight with 
the llamas in the front of the string. In order to know where they all are, the 
llamas hum to each other. 
Are your team members located in different geographic locations? Do they have a 
medium for communicating with each other to “alert one another of danger” or 
to simply keep each other informed about things like valuable spots for resources 
or opportunities for strengthening relationships with customers or developing 
prospects into customers?” 
Or do you not allow your team to communicate in a medium that works best? Do 
you have only your leaders in a room for a discussion with no input from your 
middle-string packers or the person that best wraps up the project?
Inspire Employees 
– HBR study – for every 1% increase in employee 
satisfaction and loyalty – there is a ½% to 4% increase 
in customer loyalty 
– “Your job is to inspire employees and to get them to 
help you create a workplace where everyone feels 
valued, appreciated, noticed and safe. If you can do 
that, and add in some fun, you’ll have a place where 
no employee will want to leave and every customer 
will want to rush back.” Drew McLellan
Blog post that goes into more detail about the costs of employee turnover: 
http://bit.ly/CostOfEmployeeTurnover 
Excerpt from the above Zane Benefits (April 2013) blog post: 
• Turnover seems to vary by wage and role of employee. For example, a CAP 
study found average costs to replace an employee are: 
• 16% of annual salary for high-turnover, low-paying jobs (earning under 
$30,000 a year). For example, the cost to replace a $10/hour retail employee 
would be $3,328. 
• 20% of annual salary for mid-range positions (earning $30,000 to $50,000 a 
year). For example, the cost to replace a $40k manager would be $8,000. 
• Up to 213% of annual salary for highly educated executive positions. For 
example, the cost to replace a $100k CEO is $213,000. 
Employee retention tips mentioned in article linked above: 
• Benchmark your employee retention rate 
• Use proven retention strategies, not guesswork 
• Don't assume employees are happy (create a high-feedback environment) 
• Conduct exit interviews
Do you have your team 
members in a habitat 
where they are happy? 
Do you have two “male 
bettas” in the same tank?
Have you hired someone to be 
the plecostomus on your team 
but are you expecting him or her 
to function in the same way as 
the rest of your team members?
Pay attention to the 
communication styles of 
your team members and 
respond accordingly. 
The Kitchen Aquarium
Do you have a team member whose role requires 
solitude or an open, clear vision of the task at hand? 
Are you providing that work environment so that he 
can do his job or do you have him locked in a cage?
Madison and one of my llamas, Velvet, make a cameo appearance in my podcast, 
Heartsong Fit With Vickie Maris. Episode 10. http://heartsongfit.com/10 
Unlikely Teammates 
There are times when it is far better to let your team members self-select into their roles for 
your project. http://youtu.be/Tz_xahxVMXs
Letting Your Team 
Members Self-Select 
in Roles
Checking in with your team 
http://youtu.be/BRkfuldgMXk
“The leader of a team should act like a cell 
membrane around a cell. You maintain an outline 
around your team but the shape is going to 
morph into many different shapes as your team 
stretches towards new ideas and builds capacity.”
Keeping your climbing skills sharp!
Are you providing a “dirt hill” for your team?
Are you protecting your team from hazards!
Dawn’s Jeremiah McLane
Dawn’s 
Jeremiah McLane 
Do you have your 
team members’ 
backs? Are you 
looking out for 
possible dangers 
or situations that 
would slow them 
down or derail 
their efforts?
Are you challenging your team members adequately? Are you 
rewarding them for their efforts with personal, financial and 
professional rewards? Do you set them up with new roles on 
more challenging teams? Have you given thought to succession 
planning?
Are you leading your team 
in a way that would cause 
them to not think twice 
about saving your life (or 
your business)?
Healthy Team Environment 
Getting 
Your Team 
Unstuck 
Diverse Roles of Team Members 
Recognizing and Rewarding Teams 
Pairing or 
Grouping 
Team 
Members 
Multiple Generations in the Workforce
Leadership Lessons Learned From Livestock 
Here’s how you can reach me: 
My Website: http://bit.ly/LeadershipLessonsOnHeartsongFit 
My Social Media First Steps Ebook (available soon): http://bit.ly/1stStepsEbook 
My Heartsong Fit Podcast in iTunes: http://bit.ly/HFPodcast 
Instagram: http://instagram.com/vickiemaris 
Pinterest Business Account: http://bit.ly/HeartsongFitPinterest 
Facebook: http://www.facebook.com/vickiemarisfitness 
Twitter: https://twitter.com/vickiemaris 
Google+ Business Page: https://plus.google.com/+heartsongfit 
Google+ Personal Page: https://plus.google.com/+vickiemaris 
Slideshare: http://bit.ly/VJMSlideShare 
LinkedIn: http://bit.ly/LinkedInVickie 
Email: clientcare@heartsongfit.com or vjmaris@purdue.edu

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Leadership Lessons Learned From Livestock | Vickie Maris

  • 1. Leadership Lessons Learned from Livestock A workshop for business professionals Vickie J. Maris, MS Ed Lean Six Sigma Black Belt Helping people run fit businesses and lead fit lives
  • 2.
  • 3. Instructor Vickie Maris has been showing ponies and horses since age 4. She started training at age 9 and has shown her nationally-recognized Connemaras around the US for 25 years. Her stallion, Kerrymor Madison, was honored with the An Tostal Hall of Fame Trophy from the American Connemara Pony Society in 2002 for Outstanding Performance Stallion. In more recent years she has raised and shown French Angora rabbits and performance llamas. In her work life, she is an entrepreneur running Heartsong Fit, an online business in which Vickie creates and disseminates content in the form of ebooks, online courses and groups, webinars, teleseminars and a podcast to help people run fit businesses and lead fit lives. She also holds a certification from Purdue University as a Lean Six Sigma Black Belt and is director of graduate programs in the Weldon School of Biomedical Engineering at Purdue. Her degrees – a B.S. in agricultural communications and an M.S. Ed. in learning design and technology (online course design for adult learners) – are both from Purdue.
  • 4. Partnering with a team member on an obstacle course to better learn one another’s personalities and strengths.
  • 5. The years of training and showing Savannah helped me to recognize other skills she had that later we deployed in her work as a therapy animal. This allowed her to continue “working on my team” well after her laminitis had curtailed her show career.
  • 6. Pairing (or Grouping) Your Team Members
  • 7. I provide the 4-H kids guidance at the beginning, but let the group sort themselves out into the partnerships that have the best potential for the 4-H project. In the previous slide, you can see from the postures of children and llamas, and the expressions on their faces, that it’s a happy group. It turned into a productive group that placed well in classes throughout the season. We use this technique in the Medical Science Training Program in which Purdue Biomedical Engineering partners with the IU School of Medicine. Our students in this program are earning their MD and a PhD in Biomedical Engineering. They start with two years of medical school before they transition to Purdue for four years of the PhD program. During the first two years of medical school, they spend the summer months rotating through the research labs of the biomedical engineers at Purdue, so the students and the mentors/researchers, can determine the best fit for each student, mentor, lab and project.
  • 8. Team members recognize your voice and respond. Do they anticipate your nurturing presence or do they have a sense of dread and shrink away? When you’re asking a team member to take on something new, do you provide them with the appropriate training? Do you set them up for successes?
  • 9. Importance of Knowing Everyone By Name
  • 10. Healthy Team Environment Diverse Roles of Team Members Getting Your Team Unstuck Recognizing and Rewarding Teams Multiple Generations in the Workforce
  • 11. In the book, Drive, by Daniel H. Pink (author of A Whole New Mind) the importance of beginning with a diverse team is discussed. While a 6-horse hitch of draft horses may appear to be evenly matched in their style and looks. The pairs actually represent the diversity mentioned above. Pink suggests that we set up a Type I organization with diverse teams. Harvard’s Teresa Amabile advises in Pink’s book, “Set up work groups so that people will stimulate each other and learn from each other, so that they’re not homogeneous in terms of their backgrounds and training. You want people who can really cross-fertilize each other’s ideas.
  • 12. Photo used with permission of Jim Greenman Historic Prophetstown Plow Days Battle Ground, IN Ray Powell, New Castle, Kentucky, speaks to his team of Belgian pulling horses with the gentleness of a violin teacher on the first day of lessons with a 6- year-old. “They’ll get to where they trust me, and they’ll pull harder for me than they will for anybody else.”
  • 13. http://www.youtube.com/watch?v=KTM-EzD4pgg Team of Belgians pulling a milk truck out of a snowy predicament Feb 21, 2011 Ottawa, Pennsylvania
  • 14. http://youtu.be/cq5dd7JLk1s Team of Percherons pulling a stranded auto from the ditch, 2007 Backbone Cross Country Ski Farm and Organic Food Farm, Garrett County Maryland
  • 15. A note about the previous slide: When the team owner was asked if one horse could have done the job, his response was, “Probably one could have done it, especially if it was Molly. However they pull better in a team, drawing on each other’s power and motivation, and under slippery conditions no sense in pushing it.”
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  • 17. Are you listening to the members of your team for their insights about your project and the places to “rest?” Something else we can pick up from llama behavior in a pack string is their constant communication. Llamas hum as a way to stay connected. In a long line of pack llamas, the llamas in the back will not always have visual line of sight with the llamas in the front of the string. In order to know where they all are, the llamas hum to each other. Are your team members located in different geographic locations? Do they have a medium for communicating with each other to “alert one another of danger” or to simply keep each other informed about things like valuable spots for resources or opportunities for strengthening relationships with customers or developing prospects into customers?” Or do you not allow your team to communicate in a medium that works best? Do you have only your leaders in a room for a discussion with no input from your middle-string packers or the person that best wraps up the project?
  • 18. Inspire Employees – HBR study – for every 1% increase in employee satisfaction and loyalty – there is a ½% to 4% increase in customer loyalty – “Your job is to inspire employees and to get them to help you create a workplace where everyone feels valued, appreciated, noticed and safe. If you can do that, and add in some fun, you’ll have a place where no employee will want to leave and every customer will want to rush back.” Drew McLellan
  • 19. Blog post that goes into more detail about the costs of employee turnover: http://bit.ly/CostOfEmployeeTurnover Excerpt from the above Zane Benefits (April 2013) blog post: • Turnover seems to vary by wage and role of employee. For example, a CAP study found average costs to replace an employee are: • 16% of annual salary for high-turnover, low-paying jobs (earning under $30,000 a year). For example, the cost to replace a $10/hour retail employee would be $3,328. • 20% of annual salary for mid-range positions (earning $30,000 to $50,000 a year). For example, the cost to replace a $40k manager would be $8,000. • Up to 213% of annual salary for highly educated executive positions. For example, the cost to replace a $100k CEO is $213,000. Employee retention tips mentioned in article linked above: • Benchmark your employee retention rate • Use proven retention strategies, not guesswork • Don't assume employees are happy (create a high-feedback environment) • Conduct exit interviews
  • 20. Do you have your team members in a habitat where they are happy? Do you have two “male bettas” in the same tank?
  • 21. Have you hired someone to be the plecostomus on your team but are you expecting him or her to function in the same way as the rest of your team members?
  • 22. Pay attention to the communication styles of your team members and respond accordingly. The Kitchen Aquarium
  • 23. Do you have a team member whose role requires solitude or an open, clear vision of the task at hand? Are you providing that work environment so that he can do his job or do you have him locked in a cage?
  • 24. Madison and one of my llamas, Velvet, make a cameo appearance in my podcast, Heartsong Fit With Vickie Maris. Episode 10. http://heartsongfit.com/10 Unlikely Teammates There are times when it is far better to let your team members self-select into their roles for your project. http://youtu.be/Tz_xahxVMXs
  • 25. Letting Your Team Members Self-Select in Roles
  • 26. Checking in with your team http://youtu.be/BRkfuldgMXk
  • 27. “The leader of a team should act like a cell membrane around a cell. You maintain an outline around your team but the shape is going to morph into many different shapes as your team stretches towards new ideas and builds capacity.”
  • 28. Keeping your climbing skills sharp!
  • 29. Are you providing a “dirt hill” for your team?
  • 30. Are you protecting your team from hazards!
  • 32. Dawn’s Jeremiah McLane Do you have your team members’ backs? Are you looking out for possible dangers or situations that would slow them down or derail their efforts?
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  • 34. Are you challenging your team members adequately? Are you rewarding them for their efforts with personal, financial and professional rewards? Do you set them up with new roles on more challenging teams? Have you given thought to succession planning?
  • 35. Are you leading your team in a way that would cause them to not think twice about saving your life (or your business)?
  • 36. Healthy Team Environment Getting Your Team Unstuck Diverse Roles of Team Members Recognizing and Rewarding Teams Pairing or Grouping Team Members Multiple Generations in the Workforce
  • 37. Leadership Lessons Learned From Livestock Here’s how you can reach me: My Website: http://bit.ly/LeadershipLessonsOnHeartsongFit My Social Media First Steps Ebook (available soon): http://bit.ly/1stStepsEbook My Heartsong Fit Podcast in iTunes: http://bit.ly/HFPodcast Instagram: http://instagram.com/vickiemaris Pinterest Business Account: http://bit.ly/HeartsongFitPinterest Facebook: http://www.facebook.com/vickiemarisfitness Twitter: https://twitter.com/vickiemaris Google+ Business Page: https://plus.google.com/+heartsongfit Google+ Personal Page: https://plus.google.com/+vickiemaris Slideshare: http://bit.ly/VJMSlideShare LinkedIn: http://bit.ly/LinkedInVickie Email: clientcare@heartsongfit.com or vjmaris@purdue.edu