Brief overview of different social media platforms for attorneys.

1. Scott A. Beatty, Esquire
Henderson, Franklin, Starnes & Holt, P.A.
Three Social Media
Tools for Lawyers

2. Today’s Agenda
• LinkedIn
• Slideshare
• Twitter

3. • Online CV
• Rolodex
• Know, Like,
Trust Factor
• Post event
follow-up
• Visibility and
Credibility
– Video
The Basics

4. Profile Elements
• Profile Completeness and Headline
• Always first person narrative
• Change URL

5. Groups
• Industry Associations
• Alumni
• Local

6. Industry Groups

7. Status Updates
• Thought leader
• Drive traffic to firm or charitable organizations
• Share and boost your client’s visibility

8. Company Profiles
• Research
– don’t go in “blind” for your next prospect
meeting
• Clients
• Referral Sources
• Competitors

9. Published Posts
• Content builds
credibility and
visibility
• Increase
Google SEO
ranking, all
searchable
• 24/7 marketing

10. Apps
• Slideshare
– Load PowerPoint
presentations as PDF’s
– 24/7 marketing your
expertise
• Twitter
– One post will feed your
LinkedIn and Twitter
accounts

11. SLIDESHARE

12. Slideshare
• Give presentations?
• Don’t share slides
ahead of time
• Make PDF and upload
to Slideshare and share
link to slides
• Visibility for other
presentations
• Connected to LinkedIn
• Searchable 24/7

13. TO TWEET OR NOT TO TWEET

14. • Twitter
– 304 Million active monthly users as of second
quarter 2015
• Blogging on Crack
– Every second, on average, around 6,000
tweets are tweeted on Twitter
– Over 350,000 tweets sent per minute, 500
million tweets per day and around 200 billion
tweets per year

15. • Messages in
140 characters
or less
• Tweet via web,
cellphone,
ipad
• Hybrid of
blogging and
text
messaging

16. • Promote firm
sponsored and
charitable
events
• Serve on a
Board,
promote
events

17. Resources
–Real Lawyers Have Blogs, Kevin
O’Keefe
–Zen of Legal Marketing Blog,
Lindsay Griffiths
–Myrland Marketing, Nancy Myrland
–Legal Watercooler Blog, Heather
Morse
–Cordell Parvin Blog, Cordell Parvin

18. Thank you!
Scott A. Beatty, Esquire
scott.beatty@henlaw.com
239.344.1169
lininkedin.com/in/scottabeatty