Jessica Thornton offers a comprehensive look at the vast capabilities for LinkedIn in the Real Estate Space, starting with the basics and moving into simple strategies that make a once -stagnant online network a robust recruiting system and contact management tool.

1. LinkedIn for Managers and Brokers
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2. LinkedIn: WHAT IS IT
• Online social network for Professional networking
• Like and online resume
• Excellent contact avenue
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3. LinkedIn: Your Profile
• Current Position
• Past Experience
• Summary- your recruiting weapon and include a
call to action
• Skills- as many as you can
• Contact info
• Professional Headline
• PHOTO
• Education, Volunteer, Causes give context and
opportunities for MORE connections based on
more commonalities
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4. LinkedIn Sections
• Certifications
• Honors/Awards
• Organizations
• Languages...
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5. Taking down LinkedIn Privacy Controls
• Remove them all- this will let people know that you
have viewed their profile.
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6. LinkedIn Settings
• Change email address
• InMail
• Introductions
• Twitter settings
•
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7. Your LinkedIn Biz Card
• Create a custom
URL that is clean
and easily
shareable
• Add Websites
and Social
•
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8. Making Connections
• Remember to be respectful
• Import Email Contacts- simply
enter your email address
• How do you know that person?
• PERSONALIZE
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9. Finding Agents in your Market
• Searching LinkedIn
• Understanding connections
– leverage your relationships
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10. Recommendations
• Give! Praise your agents honestly
• If asking- be specific.
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11. LinkedIn Company Pages
• Leverage the Century 21 Audience (follow the
company)
• Follow your competitors
• Check out C21 Statistics- content....
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12. LinkedIn Groups
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13. LinkedIn Applications
• Slide Share
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14. LinkedIn and Rapportive
• Gmail Plugin recently acquired by LinkedIn
• Makes all emails like a social CRM
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