Linked in for Real Estate Managers and Brokers

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Jessica Thornton offers a comprehensive look at the vast capabilities for LinkedIn in the Real Estate Space, starting with the basics and moving into simple strategies that make a once -stagnant online network a robust recruiting system and contact management tool.

Published in: Real Estate, Business, Technology
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Linked in for Real Estate Managers and Brokers

  1. 1. LinkedIn for Managers and Brokers 1
  2. 2. LinkedIn: WHAT IS IT• Online social network for Professional networking• Like and online resume• Excellent contact avenue 2
  3. 3. LinkedIn: Your Profile• Current Position• Past Experience• Summary- your recruiting weapon and include a call to action• Skills- as many as you can• Contact info• Professional Headline• PHOTO• Education, Volunteer, Causes give context and opportunities for MORE connections based on more commonalities 3
  4. 4. LinkedIn Sections• Certifications• Honors/Awards• Organizations• Languages... 4
  5. 5. Taking down LinkedIn Privacy Controls• Remove them all- this will let people know that you have viewed their profile. 5
  6. 6. LinkedIn Settings• Change email address• InMail• Introductions• Twitter settings• 6
  7. 7. Your LinkedIn Biz Card• Create a custom URL that is clean and easily shareable• Add Websites and Social• 7
  8. 8. Making Connections• Remember to be respectful• Import Email Contacts- simply enter your email address• How do you know that person?• PERSONALIZE 8
  9. 9. Finding Agents in your Market• Searching LinkedIn• Understanding connections – leverage your relationships 9
  10. 10. Recommendations• Give! Praise your agents honestly• If asking- be specific. 10
  11. 11. LinkedIn Company Pages• Leverage the Century 21 Audience (follow the company)• Follow your competitors• Check out C21 Statistics- content.... 11
  12. 12. LinkedIn Groups 12
  13. 13. LinkedIn Applications• Slide Share 13
  14. 14. LinkedIn and Rapportive• Gmail Plugin recently acquired by LinkedIn• Makes all emails like a social CRM 14

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